Lecture for the University Of Leuven, Belgium februari 2009

3. * Ronald Coase, 1937 “The nature of the firm”.

5. HIGH
*
LOW
2000 2009
* Edelman Trust Barometer

6. * Data from Forrester Research Technographics® surveys, 2007

8. * “Here comes everybody”, Clay Shirky, 2008

13. VIRTUAL SOCIAL NETWORKS:
“WEBTRIBES…”
SOCIAL : HYVES
BUSINESS : LINKEDIN
SOCIO-BUSINESS: MINDZ.COM
SERIOUS GAME: WORLD OF
WARCRAFT
(MMORPG:
Massively Multiplayer Online Role Playing
Game)

18. INTERNET HISTORY…
1. STATIC.
WEB
1.0
2. VOLUME GROWTH.
3. VOLUME EXPLOTION
550.000.000.000 PEOPLE ON LINE

4. PEOPLE / CONNECTING
SOCIAL NETWORKS/MEDIA

31. BOUNDARYLESS
ORGANIZATION

40. Netherlands 13354

42. - GEEN VERGADERZALEN MAAR
VERGADERSTOELEN…
- GEEN UNIFORME VOORWAARDEN…
- 24/7 TOEGANKELIJK, BEHEER
ZELF RESERVERINGDETAILS…
- ZALEN AFGESTEMD OP GEBRUIK…
- SUPPLIERS HALEN ZELF
“BESTELLINGEN” OP…
- COMMUNICATIE VIA SOCIALE
MEDIA…

44. Seats2meet Plaza:
www.mindz.com
Social network:
www.frisinjehoofd.nl
Personal blog(s)
www.ronaldvandenhoff.nl
“ikwilmeedoen.nl”
Corporate blog(s)
Reviews:
www.meetingreviews.com
Twitter fountain
Hyves,
Linkedin
Facebook,
Youtube
Flickr
Delicious
Slideshare

45. : HOW SOCIAL CAN YOU BE ?
Share product images
Share with friends
Customers who bought
Average customer
this book also bought
review
External reviews Amazon.com sales rank
Books on related topics
Customers were also
Customer tags
interested in
What do customers buy Rate this item
after viewing this item
Customer reviews
Customers discussions
Most helpful reviews
List-mania
Guide-mania
Customers who bought
items in your history
also bought…

56. PERSONAL CONTACT 40% WHAT IS REALLY GOING ON? 100%
CO-CREATION (MEEPRATEN) 65% INFO AS EMPLOYER 26%
*UNIVERSITEIT VAN TWENTE, 2007

64. BARRIERS TO BECOME ENTERPRISE2.0:
1. SOCIAL MEDIA = ANOTHER MARKETING TOOL
2. DOESNʼT FIT CORPORATE STRUCTURE
3. COMMUNITIES & CONTENT ARE GLOBAL
4. LONG TERM VISION
5. RESULTS ARE UNCLEAR
6. NO OR NEW METRICS

65. EXCEED EXPECTATIONS
TRANSPARANT
GLOBAL ORIENTATION
WILLING TO CHANGE
DISRUPTIVE BY NATURE
ENTERPRISE2.0