2. Rumblefish is a Sonic Branding and
Music Licensing Agency

3. Rumblefish delivers
emotion and behavior
to brands and productions
through music and sound

4. Enable great artists
to make a good living

5. • Inc. Magazine
• Billboard Magazine
• CNBC
• Fast Company
• Ad Age
• Business 2.0
• New York Times Magazine

6. This is how we do it

8. Music Licensing

9. SM

11. TENS OF THOUSANDS
OF SONGS AVAIABLE
EXPERT-CURATED
100% PRE-CLEARED
FOR ANY USE

13. Great Songs / Fair Price
Major
Labels
Cost
Affordable
Music
Libraries
Quality

16. Sonic Branding

17. What does your brand
sound like? ®
How can music & sound
grow your business?

18. Sonic Branding helped Umpqua
Bank leverage music to increase
account deposits by 20%.

19. Sonic Branding helped
adidas Originals create
lines of over 200 people at
store openings nation-wide
with no traditional
media buy.

20. “Brands with music that fits their
brand identity are 96% more likely
to be recalled than those with non-
fit music or no music at all.”
Adrian North and David Hargreaves
Leicester University
“Music is a shortcut
to the heart.”
Kevin Roberts
CEO, Saatchi and Saatchi

21. “Women who listened to music ran a
minute or two longer than those who
didn’t, adjusted their strides to run
more efficiently, and had lower
perceived exertion.”
Acadia University study, 2003

22. Music invigorates.

23. “Participants slept longer
and better, and had less daytime
dysfunction, after listening to 45
minutes of music before bed.”
Journal of Advanced Nursing, 2005

24. Music moves people.
Music soothes.

25. Music moves people.
85% OF INFORMATION
IS DISTRIBUTED
VISUALLY
*

26. 41% RECEIVED
IS SONIC
*

27. Your audience
has ears.
Does your brand
have a voice?

28. Step 1:
Define Brand Sound

29. Where in the sonisphere does your brand reside?
Rumblefish uses many tools (like the emotion-based “Sonisphere” diagram
below) to help clients pinpoint the most authentic sonic expressions of their
brand identity.
An organization’s sonic logo or
signature theme should express the
“sweet spot” of their sonic identity.
Music that an
organization wants to Music that expresses
use to enhance its an organization’s
customers’ experiences identity is usually
must account for the defined by a relatively
range of their narrow set of
audiences’ tastes parameters.
and sensibilities.
RELAXED ENERGETIC
Music that lies outside
the parameters of an
organization’s sonic
identity is off-brand and
thus inappropriate as a
brand-building tool.

31. Step 2:
Develop a Strategy

32. Just like a logo, a
sonic brand should be
consistent and effective
across all touch points

34. Step 3:
Access to Music

35. SM

37. Recent Case Studies
adidas Originals: Celebrate Original Music
From environmental music to limited edition cassette
compilations to exclusive CD Invites that packed store
openings nationwide, the Celebrate Original Music
program has been a great success for adidas Originals.
Umpqua: Discover Local Music Project
With a 20% increase in account deposts and a NYT
article during the pilot program, local music was a
win for Umpqua. The DLM project set the bank
apart from the competition and to date five other
regional banks have copied the program.
Red Bull Music Labs
Over 6 million print impressions had Red Bull singing the
praises of this dynamic awareness program. 10 lucky
students were chosen out of 200 of applicants at each of 22
college campuses for a 5 day music production camp w/
artist and producers including Price Paul and Pete Rock

38. Some of our clients
Studios & Game
Agencies Brands Developers
Networks

39. Rumblefish delivers
emotion and behavior
to brands and productions
through music and sound

40. Enable great artists
to make a good living

42. Thank you.