JerryChen-Background Music System B2B

Singapore Singapore

Generating sound revenue for F&B, Retail, Hotel through music science and technology

Photography / Arts

I am highly passionate about audio branding through music psychology and the science behind it constantly amazes me. How we as consumers are influenced by the sensory marketing around us - especially through the use of modern technology and AI. Together with my buddy, we founded Express In Music which is headquartered in Singapore and now grown to 7 other countries within Asia Pacific. Our subsidiaries, Express Melody, have reached out to more than 2,000 points and over hundreds of brands in the F&B, Retail and Hotel industry players internationally. From McDonald's, KFC, Crocs, IKEA, BMW, Mandarin Orchard Hotel, etc. I am proud of what our team have achieved to service the spectrum o...