Rapid technologies are helping small companies to effectively compete with large companies around the world. Growing opportunities leads small companies to serve their customers in a better way, which is leading them to grow globally and deploying various technical solutions, automation for various processes and in digital marketing intelligence as well.
2. 02.
Rapid technologies are helping small companies to effectively compete with
large companies around the world. Growing opportunities leads small
companies to serve their customers in a better way, which is leading them
to grow globally and deploying various technical solutions, automation for
various processes and in digital marketing intelligence as well.
As small companies expand in scale, they may lose contact with customers
. Usually, only a crisis of losing major customers or other customers will
sound the alarm. However, the lack of a clear understanding of customer
needs and how to meet customer needs further diverted attention to the
root of the problem and failed to effectively improve the customer
experience (hereinafter referred to as CX).
Forrester Research’s latest Customer Experience Index report shows that
the overall measurement of customer experience has failed to improve, and
more brands ranked "Mediocre" than ever before. Only 37 brands have
risen in the rankings , and the remaining 250 brands have either stagnated
or declined.
Rapid Technologies
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3. In the retail sector, supporting
artificial intelligence personalized
settings can open access to 1%
of customers .
The data shows that the value of the
retailer's richest 1% of customers is
18 times its average customer value.
The most effective tool to attract
discriminating and high-value
customers is personalization. However,
since basic personalization such as
user-specific page layout has become
a key factor in obtaining an
unforgettable customer experience,
extreme personalization is required ,
which is advanced Machine learning.
Where it comes into play.
5 examples of CX using AI from five
different industries
For a global bank,artificial
intelligence established trust and
loyalty.
One of the known bank names Royal
Bank of Scoltland has 17 million
customers and it manages almost 7
brands and 8 different channels across
the globe. The company’s historical
strategy has focused on aggressive
sales targets aimed at increasing
customer purchases of new credit
cards .However, from the customer's
point of view, this is equivalent to a
pile of electronic waste and paper
waste. For eg, a customer who
overdrafts his or her account can be
provided with financial advice
For an airline, new data
intelligence drives CX innovation.
In Air Canada almost 45 million
customers book tickets every year, out
of which most of the customers prefer
online booking using mobile apps. To
improve customer experience it have
deployed artificial intelligence with a
Machine learning data analysis
systemThe system provides customer
behavior across digital and offline
channels insight, public Division
leaders use data analysisGain insights
into customer-oriented performance
enhancements and simplified website
experiences.
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03.
4. In the entertainment field,artificial intelligence fights with ticketing
robots.
The Internet has evolved in the ticketing market as well. Live events tickets are easily accessible through a
secondary ticketing market now. Recently, the scalper robot bought a large number of tickets, exhausted the
supply, and then immediately offered these tickets for sale at a higher price . Ticketmaster turned to artificial
intelligence by calling verify Fan of Machine learning System rewrite rules. The system even registers customers'
interest to be used later. As a result, only 5% of tickets using verified fans were finally sold in the secondary
market. Artists and fans were more satisfied with this ticket purchase experience.
04.
For a luxury hotel brand, new insights require new AI.
Hotels use customer surveys and ratings to be on top of the business. Customers used to content on review sites
and customer feedback to make a choice. But this is often expensive for the business. Latest artificial intelligence
system can evaluate ratings and reviews of almost 7500 customers and give summarized data within 30 minutes.
Such an analysis system is in focus by many businesses.
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5. 05.
As these examples illustrate, in
many industries, the path to an
unforgettable customer experience
depends on how the brand
effectively transforms existing
customer data into new
personalized forms , or in some
cases, brand new technical skills.
No matter how big your company
is, for a better customer
experience, it's time to start
working with AI.
Conclusion
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