Do you know why most startups fail? Is it because they lack the budget? Wrong timing? Not enough PR? Most startup’s fail because they build products nobody cares about. Before you invest a lot of money and time in building a product no one wants, learn how to validate your idea.

1. Idea Validation and LSM

2. Why Do Most Startups Fail?

3. Budget?
Wrong Market?
Bad Timing?
Not enough PR?
?

6. Stop building stuff nobody wants.

7. Idea Validation

8. When We Build A Product For The First Time We
Don’t Know If Anyone Even Wants Our Product

9. We Assume People Have A Problem.
We Assume It’s Important Enough.
We Assume We Have The Right Solution.

10. The Idea Behind The Lean Startup Method Is
To Test Our Assumptions And Ideas Before
We Invest Too Much Time, Money &
Efforts On Non-validated Ideas

12. We Validate Ideas through an MVP

13. What is an MVP

14. Minimum Viable Product

15. Build the most minimal product possible
that will still capture the essence of why
people will use it.

16. Get them to sign up.use it. pay for it.

17. Test your idea
Test your market
Fail fast - Save money
Learn faster

18. How to decide what to include in your MVP

19. Focus your idea

20. Capture the essence, its benefit.The real problem.

21. Know the problem
Know who has it
Understand the pain
Execution is not a goal
Riskiest assumption

23. Your idea__________________
Experiment 1# Experiment 2#
Customers
Problem
Solution
Riskiest Assumption
Method & Success
criterion
Results & Conclusion
Learning

24. Target Audience

25. Know your target audience

26. Men between the ages of 25 - 50

27. Man, age 23-30
Live in an urban settings
Listen to music on the go
Care enough pay for it
Proud of their musical taste
Listen to music at least once a day

28. If you don’t test your idea with your target
audience, it is worthless

29. Define The Problem

30. What is their exact problem?
Where do you fit in their lives?

31. Riskiest Assumption

32. What Is The Assumption That If You Get Wrong
Will Make Your Product Useless?

33. Test Methods & Success Criterion

34. Landing page
Interviews
Prototype
Social Media
Concierge

35. GO OUT AND TEST IT!

36. Good
65%

37. Great
80%

38. Gold
90%

39. Learn & Start Over

40. Your idea__________________
Experiment 1# Experiment 2#
Customers
Problem
Solution
Riskiest Assumption
Method & Success
criterion
Results & Conclusion
Learning

41. roypovarchik.com
@roypovar