Extended reality (XR) technologies like virtual and augmented reality can transport people in space and time, ending the constraints of physical distance. By bringing users and content closer together across dimensions, XR is transforming how people access information and connect with each other and new experiences. Executives believe XR will have widespread industry impact and many are already developing strategies to take advantage of its benefits, such as deepening understanding, improving skills and productivity, and creating new revenue streams. However, managing expectations will be important, as XR requires effort and is not simply a replacement for other media but a new platform for immersive experiences.
2. Through virtual and augmented reality,
extended reality is the first technology
to “relocate” people in time and
space—and it’s bringing about the
end of distance