What are the emerging trends in technology shaping the visit experience at the museum? How can museums harness their collection and displays to create a playful inviting immersive environments? How can museums encourage new forms of storytelling by blending digital technologies and the physical realm?
Keynote at the ICOM conference "The visitor experience in museums in the digital age."
Playlist available - https://www.youtube.com/playlist?list=PLlM0ESI_brIWnOO2XlTf3dWEh7wEAqbtc
6. THE MUSEUM OF
THE FUTURE PRESENT IS:
social
open
co-produced
personalized
beyond the venue
Measured and data-informed
Based on Jim Richardson “The Museum of the Future is...” (2010)
7. THE PRESENT VISIT EXPERIENCE AT
THE MUSEUM
Participatory and augmented exhibitions
Apps and game
Digitized collection
iBeacons (contextual, location based, personalized experience)
14. EMERGING TRENDS
Play
the visitor as an active agent, participating and
contributing to his / her / educational, playful experience
New forms of storytelling
instead of just sight and sound, the next wave of storytelling
will better immerse people by catering to all senses.
Enhance the physical experience with digital technologies
immersive environments (incl. wearables) present the
opportunity to blend the line between online and offline
worlds.
15. PLAY
“Play is a simulator that allows
us to imagine different scenarios
with little risk”
Anthropologist Robin Dunbar
University of Oxford
20. STORYTELLING
“The physical museum is about the
experience of objects. the online
museum has given access to the data
cloud that surrounds objects. Museums
are a form of (collective) storytelling”
Seb Chan, Chief Experience Officer
ACME, Melbourne
22. NEW FORMS OF STORYTELLING
The Next Rembrandt - Computational thinking + scientific future storytelling
(speculative aspect) - Big Data thinking - digital humanities
23. NEW FORMS OF STORYTELLING
“The Other Nefertiti” is an artistic intervention by the two German artists Nora Al-Badri and Jan Nikolai Nelles
24. ENHANCE THE PHYSICAL EXPERIENCE
WITH DIGITAL TECHNOLOGIES
“Sites which prevent the sharing of such
content amongst readers may look like ways
to protect the commercial interest of that
content, but in fact, they kill it, destroying
its value as a cultural resource within
networked communities, and insuring that
the public will look elsewhere”
Henry Jenkins, Media Theorist,
University of Southern California
32. Key trends, challenges, and developments in technology for museums
(NMC Horizon report, 2015)
33. IMPORTANT DEVELOPMENTS
IN TECHNOLOGY FOR MUSEUM
EDUCATION AND INTERPRETATION
Time-to-Adoption Horizon: One Year or Less
Bring Your Own Device (BYOD)
Games and Gamification
Time-to-Adoption Horizon: Two to Three Years
Location-Based Services
Makerspaces
Time-to-Adoption Horizon: Four to Five Years
Natural User Interfaces
The Internet of Things