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THE
MUSEUM
AS
NETWORK
The Visitor Experience
in Museums
in the Digital Age
Romi Mikulinsky (Ph.D.)
Jerusalem
April 2016
THE PRESENT
THE PRESENT
A visitor at the Frye Museum in Seattle
photo by Joe Wolf (Flickr)
THE PRESENT
THE PRESENT
THE MUSEUM OF
THE FUTURE PRESENT IS:
social
open
co-produced
personalized
beyond the venue
Measured and data-informed
Based on Jim Richardson “The Museum of the Future is...” (2010)
THE PRESENT VISIT EXPERIENCE AT
THE MUSEUM
Participatory and augmented exhibitions
Apps and game
Digitized collection
iBeacons (contextual, location based, personalized experience)
THE MUSEUM WITHOUT WALLS
Maps
Places
Mobile
Augmented Reality
OPENING UP THE
PHOTOGRAPHIC ARCHIVES
The Powerhouse Museum Sydney
OPENING UP THE
PHOTOGRAPHIC ARCHIVES
The Powerhouse Museum Sydney
OPENING UP THE
PHOTOGRAPHIC ARCHIVES
The Powerhouse Museum Sydney
IBEACON
IBEACON
EMERGING TRENDS
Play
the visitor as an active agent, participating and
contributing to his / her / educational, playful experience
New forms of storytelling
instead of just sight and sound, the next wave of storytelling
will better immerse people by catering to all senses.
Enhance the physical experience with digital technologies
immersive environments (incl. wearables) present the
opportunity to blend the line between online and offline
worlds.
PLAY
“Play is a simulator that allows
us to imagine different scenarios
with little risk”
Anthropologist Robin Dunbar
University of Oxford
PLAY
PLAY
Objects with source code
PLAY
Inanimate to animate objects
PLAY
 Art Tracks from Pittsburgh’s Carnegie Museum of Art (CMOA)
STORYTELLING
“The physical museum is about the
experience of objects. the online
museum has given access to the data
cloud that surrounds objects. Museums
are a form of (collective) storytelling”					
Seb Chan, Chief Experience Officer
ACME, Melbourne
NEW FORMS OF STORYTELLING
NEW FORMS OF STORYTELLING
The Next Rembrandt - Computational thinking + scientific future storytelling
(speculative aspect) - Big Data thinking - digital humanities
NEW FORMS OF STORYTELLING
“The Other Nefertiti” is an artistic intervention by the two German artists Nora Al-Badri and Jan Nikolai Nelles 
ENHANCE THE PHYSICAL EXPERIENCE
WITH DIGITAL TECHNOLOGIES
“Sites which prevent the sharing of such
content amongst readers may look like ways
to protect the commercial interest of that
content, but in fact, they kill it, destroying
its value as a cultural resource within
networked communities, and insuring that
the public will look elsewhere”
Henry Jenkins, Media Theorist,
University of Southern California
ENHANCE THE PHYSICAL EXPERIENCE
WITH DIGITAL TECHNOLOGIES
PLEASE TOUCH!
Touching the PradoInteractive display
Autonomy Cube
by Trevor Paglen and Jacob Appelbaum
Bed Down Location.
Part of Laura Poitras: Astro Noise.
Credit: Jake Naughton for The New York Times
A streaming infrared video of the Bed Down Location
part of Laura Poitras: Astro Noise.
Credit: Jake Naughton for The New York Times
WEARABLES
Apple watchGoogle Glass (RIP)
VIRTUAL REALITY
Control VR
Key trends, challenges, and developments in technology for museums
(NMC Horizon report, 2015)
IMPORTANT DEVELOPMENTS
IN TECHNOLOGY FOR MUSEUM
EDUCATION AND INTERPRETATION
Time-to-Adoption Horizon: One Year or Less
Bring Your Own Device (BYOD)
Games and Gamification
Time-to-Adoption Horizon: Two to Three Years
Location-Based Services
Makerspaces
Time-to-Adoption Horizon: Four to Five Years
Natural User Interfaces
The Internet of Things
New knowledge
Narrative  context
2d/3d Images
Metadata
Objects
rominating.tumblr.com
THANKS!

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The museum as network