Presented at the Catholic Immigration Network 2012

1. Communication
Skills
Dr. Robin Yap, LLB, MSc, DM, CTDP
Edward Perry, MBA
Phronetic International, Inc.
phronetic.ca

2. Let’s Get Started
“People are doing you a favour by
reading what you write. Don’t make
them work too hard”
Robert D. Smith

3. Agenda
 Rules for functional writing
 FreeFlow
 Mapping
 You and Your Audience
 Let’s get busy
 Flyers– Brochures – Newsletters –
Blogs – Reports – Social Media
 Wrap Up

4. Free Flow Writing

5. Free Flow
 Write a 2-3 sentence story of an
activity that you’d share to
someone you know at work.
 Let’s rewrite

6. Mind Maps

7. Group Mind Mapping
 Breakoff into Groups
 Decide on one program
 Create a mind map

8. K.I.S.S.-Write Simply
 Less,not more
 Short and Sweet
 Focus on
 What you really mean
 The end goal
 Your target audience
 The desired result

9. Rephrase This Sentence
The last time I watched the
Toronto Maple Leafs play they
were brutally defeated in a
totally lopsided game.

10. Rephrase This Sentence
Working at the Welcome Centre is
truly the best because all of the
staff there are supportive and
helpful and understanding.

11. Table Activity - Rephrase
Itwas not until my client arrived
that we came to the decision to
commute across the city and
speak to the immigration lawyer.
After conducting in-depth
interviews with a number of
possible candidates for the position
of recreationalist, we have
decided to offer the job to you.

12. Redundancies
It is absolutely necessary that the
public masses be aware of the
actual facts pertaining to the
issue regarding toxic air pollution.

13. Know Yourself and Your
Audience

14. Let’s discuss other delivery
methods

15. Source Inkdphotos

20. Rules of the Road