1. – a case study in integrated social media and brand engagement
January 19, 2010
© 2009 NetPlus Marketing

2. 2 © 2010 NetPlus Marketing

3. RO*TEL Campaign Elements
3 © 2010 NetPlus Marketing

4. 4 © 2010 NetPlus Marketing

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8. Text to Enter
30% opt-in
rate for on-
going
messaging
after enteri
sweeps
8 © 2010 NetPlus Marketing

9. Mobile Trivia
87% of those
respond to
weekly trivia
question
9 © 2010 NetPlus Marketing

10. 10 © 2010 NetPlus Marketing

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14. Campaign Results
2008 Campaign Results 2009 Campaign Goals 2009 Campaign Results
Sweeps
50,531 entries 200,000 entries 321,057 entries*
Entries
Mobile - 10,000 entries 23,939 entries
Coupon - 20,000 printed 30,000 printed
Banners 0.06% - 0.153%
Bloggers - 50 linked posts 84 linked posts
Twitter - 350 followers 874 followers
Facebook - 500 fans 670 fans
Ro-tel.com
77,387 visits - 438,160 visits
Site Traffic**
Achieved goals appear in green.
*2009 Sweeps Entries (321,057) also include the 23,939 mobile entries
**Ro-tel.com site traffic measured by Compete.com for September, October, November in both 2008 and 2009
14 © 2010 NetPlus Marketing

15. 2009 Bowl Bound Sweeps
• 321,057 Total Entries
(50,531 Total Entries in 2008)
• 40.7% Opt-in Rate
• 9.2 Frequency of Plays
• 37.4 % Exit to www.ro-tel.com
(247% Growth since 9/30/09 )
© 2009 NetPlus Marketing

16. Mobile
• 23,939 total SMS participants in the sweeps
• 22.0% opt-in rate for RO*TEL sponsored trivia questions
• 18,642 total campaign trivia replies
• 80.8% opt-in retention rate
Total Mobile Entries
30,000
Weekly Entries
25,000
22,984 23,939
21,619
20,000 18,817
17,409
15,754
15,000 13,639
10,562 11,564
10,000
5,322 5,989
5,000 3,883
2,223
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Date Ranges
16 © 2010 NetPlus Marketing

17. Thank you!
Questions?
Dave Larkins
VP of Marketing, NetPlus Marketing
DL@netplusmarketing.com
610-897-2380 x101
17 © 2010 NetPlus Marketing