Branding You: Seven Steps to Build Your Online Brand
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The document provides a seven step guide to building an online brand through LinkedIn. The steps are to use a professional photo, write a descriptive headline, craft a well-rounded summary, figure out your story, write in first person, show your skills, and connect, share and be active on LinkedIn. The goal is to create a compelling personal marketing profile that highlights experience, skills, projects and recommendations to build relationships and opportunities.
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Branding You: Seven Steps to Build Your Online Brand
- 1. Branding You: Seven Steps to Build Your Online Brand
- 3. Photo Credit: Flickr Eduardo Sánchez Grad School
- 4. Skills
- 5. Photo Credit: Flickr Flazingo Photos
- 6. Social Media & Your Job Search Photo Credit: http://www.pcma.org/
- 7. Why Use Social Media in Your Job Search?
- 9. Source: Jobvite Social Recruiting Survey Results 2014
- 11. Source: Jobvite Social Recruiting Survey Results 2014
- 12. So, I guess I should consider LinkedIn, huh?
- 19. A Profile with a Photo is 14X More Likely to be Viewed.
- 20. Photo credit: Flickr Earls37a
- 21. Write a Descriptive, Dynamic Headline Photo Credit: Flickr Peter Rukavina
- 22. Headlines = Keywords, Unique Skills, and Panache
- 23. Tip: Turn Your Headline into Your Mission Statement
- 24. Example: Public affairs expert that makes impact where it matters most.
- 25. Photo Credit: Flickr christy sheffield How to Write a Descriptive, Dynamic Headline
- 26. Brainstorm Words Communication and Marketing Keywords: Social Media, Analytics, Video, Photos, Infographics, Planning, Strategy, Campaigns, Product Launch, Media Planning, Media Outreach, Public Relations, and what would you add?
- 27. Gut Check.
- 28. Photo Credit: Flickr Tim Samoff
- 30. Photo Credit: Flickr rachaelvoorhees
- 31. Figure Out Your Story Photo Credit: Flickr Fredrik Rubensson
- 32. Write in First-Person Photo Credit: Flickr Don LaVange
- 33. More than 40 Words… Photo Credit: https://www.flickr.com/photos/johnjack/
- 34. Change Often. Rewrite. Test.
- 35. Photo Credit: Flickr Cecilie Sønsteby
- 36. Don’t Copy and Paste Your Resume Photo Credit: Flickr https://www.flickr.com/photos/124247024@N07/
- 39. Don’t Forget to Add Projects, Blog articles, Bylines, Honors, Videos, Documents, and Awards.
- 40. Project: PRCC
- 43. Ask for a Recommendation!
- 44. Class: Hello! Where are Your Recommendations?
- 45. "In this economy, more than ever, people are realizing that the most important assets they have are the skills and experiences they have earned, and the trusted relationships they have formed. LinkedIn Recommendations bring liquidity and transparency to the reputation economy.” - Adam Nash, president of Wealthfront, LinkedIn's blog
- 47. Show Your Skillz Photo Credit: Flickr https://www.flickr.com/photos/ajay13/
- 48. "Often LinkedIn profiles aren't fully completed either because people are intimidated by the idea of writing a professional summary or aren't skilled at effectively summarizing their experience. LinkedIn profiles should be viewed as a personal marketing brochure, and as such, they need to be concise, informative, and compelling.” - Jennifer McClure, president of Unbridled Talent LLC
- 49. Crafting Your Skillz 1. Resume 2. Job Description 3. Past Projects 4. Answer this Question, “What do most of your coworkers say that you are great at?” 5. Brainstorm with Classmates
- 52. Define Your Social Self
- 54. Connect. Share. Be Active
- 58. Pro Tip: Don’t say you’re active on social media when your last post is a year ago. Seriosuly…Don’t do it.
- 60. Dets Rachel DiCaro Metscher Senior Director of Brand and Marketing Communications ICF International Email: rachel.metscher@icfi.com LinkedIn: https://www.linkedin.com/in/racheldicarometscher Twitter: @rachelmetscher Blog: https://metschermusings.wordpress.com/ SlideShare: www.slideshare.net/rmetscher
Notas do Editor
- First, congratulations on making the investment in yourself. I am sure there are plenty of things you like to be doing right now other than be in class.
- And that you recognized your need a few more tricks and skills to be successful
- Grad school degree plus your new skills ensures you get a new job, right? Maybe
- How Social Media can help with your job search
- Professionals are signing up to join LinkedIn at a rate of more than two new members per second. There are over 39 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic.
- The Exorcist Stairs, located in Georgetown. .
- Steps to create
- Your Summary = Elevator Pitch
- If you are the main character in your personal brand story, how will you support your central theme? For example, if I want to be known as a digital-marketing expert, how will I convey this information? What do you want people to know? It's more than listing your accomplishments and responsibilities. Think about how you would describe your coherent roles and how the roles relate to your overall goal or next career move. All your roles should have a purpose. LinkedIn job positions should show progression and that through the years you have deepened your knowledge in a specific area.
- A profile summary is your first chance to connect with visitors before they scroll down. Make it engaging by using first person in your summary copy and by framing your experience as a passion. For example, reads: “My passion is helping individuals & small businesses achieve their dreams.”
- “Think about what terms you want to be found for and include those, but only if they make sense in the context of what you are writing.” Also, include your accomplishments and aspirations. “This should be the ‘story of you,’” says Khavinson. “Don’t make it a bulleted list of what you’ve done. This is your place to engage someone in conversation before you’ve said a word to them.” She advises studying the summaries for San Francisco startup advisor Ken Shuman and LinkedIn marketing executive Shannon (Stubo) Brayton for more ideas about writing an engaging, personable summary.
- Speaking of which, it is time to change mine.
- Did you know that LinkedIn allows users to add up to 50 skills to their profiles? Jennifer McClure, president of Unbridled Talent LLC, mentioned in her Mashable interview that listing relevant skills helps candidates differentiate themselves from their competition, "Often LinkedIn profiles aren't fully completed either because people are intimidated by the idea of writing a professional summary or aren't skilled at effectively summarizing their experience. LinkedIn profiles should be viewed as a personal marketing brochure, and as such, they need to be concise, informative, and compelling." Bottom line: Focus on your expertise, strengths, and skills to be more discoverable.