Business intelligence

Business Intelligence 101,[object Object],Randy Archambault,[object Object],Manager Business Intelligence and Reporting,[object Object],Palm Beach Tan,[object Object]

Components of Success,[object Object]

What is Business Intelligence,[object Object],Business Intelligence (BI) is about getting the right information, to the right decision makers, at the right time. ,[object Object],BI is an enterprise-wide platform that supports reporting, analysis and decision making.,[object Object],BI leads to:,[object Object], fact-based decision making,[object Object],“single version of the truth”,[object Object],Business Intelligence 101,[object Object]

What is Business Intelligence,[object Object],Making useful, actionable insight from stored data.,[object Object],Allows effective business decisions to be made. ,[object Object],The act of using historical data to gain new information. ,[object Object],Techniques include:,[object Object], multidimensional analyses,[object Object],mathematical projection,[object Object], modeling,[object Object], ad-hoc queries ,[object Object],'canned' reporting,[object Object],Dashboards,[object Object],Business Intelligence 101,[object Object]

5,[object Object],Questions BI is Designed to Answer,[object Object],[object Object]

What do I want to happen?Past,[object Object],Present,[object Object],Future,[object Object],Data,[object Object],ERP,[object Object],3Pty,[object Object],SCM,[object Object],Black books,[object Object],CRM,[object Object]

Questions BI is Designed to Answer,[object Object],A BI solution, with the right data and features, should be able to take operational data and enable users to answer specific questions such as: ,[object Object],Sales and marketing,[object Object],Which customers should I target? ,[object Object],What has caused the change in my pipeline? ,[object Object],Which are my most profitable campaigns per region?,[object Object],Did store sales spike when we advertised in the local paper or launched an email campaign?,[object Object],What is the most profitable source of sales leads and how has that changed over time? ,[object Object]

Questions BI is Designed to Answer,[object Object],Operational ,[object Object],Which vendors are best at delivering on time and on budget?– How many additional personnel do we need to add per store during the holidays?,[object Object],Which order processing processes are most inefficient?,[object Object], Financial ,[object Object],What is the fully loaded cost of new products?,[object Object], What is the expected annual profit/loss based on current marketing and sales forecasts?,[object Object], How are forecasts trending against the annual plan?,[object Object],What are the current trends in cash flow, accounts payable and accounts receivable and how do they compare with plan?,[object Object],Overall business performance,[object Object], What are the most important risk factors impacting the company’s ability to meet annual profit goals?,[object Object], Should we expand internationally and, if so, which geographic areas should we first target?,[object Object]

8,[object Object],Business Intelligence Vision,[object Object],Improving organizations by providing business insights to all employees leading to better, faster, more relevant decisions,[object Object],Advanced Analytics,[object Object],Self Service Reporting,[object Object],End-User Analysis,[object Object],Business Performance Management,[object Object],Operational Applications ,[object Object],Embedded Analytics,[object Object]

IBM Model 1958,[object Object],Examples of BI,[object Object]

10,[object Object],Examples of BI,[object Object],Microsoft BI Platform,[object Object]

4 Types of Users,[object Object],Executives : Information is summarized and has been defined for them. Users have the ability to view static information online and/or print to a local printer.,[object Object],Casual UsersCasual users require the next level of detail from the information that is provided to viewers. In addition to the privileges of a viewer, casual users have the ability to refresh report information and the ability to enter desired information parameters for the purposes of performing high-level research and analysis.,[object Object],Functional UsersFunctional users need to perform detailed research and analysis, which requires access to transactional data. In addition to the privileges of a casual user, functional users have the ability to develop their own ad hoc queries and perform OLAP analysis.,[object Object],Super UsersSuper users have a strong understanding of both the business and technology to access and analyze transactional data. They have full privileges to explore and analyze the data with the BI applications available to them.,[object Object],Business Intelligence Users,[object Object]

Business Intelligence 101,[object Object],Garbage in Garbage Out,[object Object],Transform data in to actionable insight.,[object Object]

Information Access Strategies,[object Object]

The Five Stages of BI,[object Object],BI involves five stages of taking raw data and presenting it as relevant, actionable insight to users. ,[object Object]

The 5 Stages of Business Intelligence,[object Object],1.The Data: defining which data will be loaded into the system and analyzed.,[object Object],Where all information is stored,[object Object],Technology dependent,[object Object],MSSQL, MYSQL, Oracle, Red Brick, DB2,[object Object],Often an OLAP type data source,[object Object],Many rows of often summarized data,[object Object],Utilize database queries to retrieve data from the source. ,[object Object],SQL – MSSQL and MYSQL,[object Object],PL/SQL – Oracle,[object Object]

The 5 Stages of Business Intelligence,[object Object],OLTP ,[object Object],Online Transaction processing,[object Object],Typically not your reporting database. ,[object Object],Processes transactions fast for application,[object Object],Example,[object Object],Retail POS system,[object Object],Web Site,[object Object],Online Transaction Processing has two key benefits: ,[object Object],Simplicity ,[object Object],efficiency,[object Object],OLAP ,[object Object],Online Analytical Processing,[object Object],Used for reporting ,[object Object],May form base of data warehouse or BI tools,[object Object],Not used for transaction processing. ,[object Object],Databases configured for OLAP use a multidimensional data model, allowing for complex analytical and ad-hoc queries with a rapid execution time,[object Object]

The 5 Stages of Business Intelligence,[object Object],2.The ETL (Extract, Transform, and Load) Engine: moving the source data to the Data Warehouse. ,[object Object],This can be a complex step involving modifications and calculations on the data itself.,[object Object], If this step doesn’t work properly, the BI solution simply cannot be effective.,[object Object],3.Data Warehousing: ,[object Object],connects electronic data from different operational systems so that the data can be queried and analyzed over time for business decision making.,[object Object],A data warehouse is an analytically oriented, integrated, time-variant, and nonvolatile collection of data that supports decision making processes ,[object Object],Large databases that aggregate data collected from multiple sources,[object Object]

The 5 Stages of Business Intelligence,[object Object],4.Analytic Engine: ,[object Object],analyzes multidimensional data sets found in a data warehouse to identify trends, outliers, and patterns.,[object Object],Data Mining,[object Object],is the process of extracting patterns from data. Data mining is becoming an increasingly important tool to transform this data into information. It is commonly used in a wide range of profiling practices, such as marketing, surveillance, fraud detection and scientific discovery.,[object Object],Data mining can be used to uncover patterns in data but is often carried out only on samples of data. The mining process will be ineffective if the samples are not a good representation of the larger body of data. ,[object Object],Data mining cannot discover patterns that may be present in the larger body of data if those patterns are not present in the sample being "mined". ,[object Object]

The 5 Stages of Business Intelligence,[object Object],5.Presentation Layer: ,[object Object],the dashboards, reports and alerts that present findings from the analysis.,[object Object],Typically Technology Agnostic ,[object Object], The presentation layer is for the user. ,[object Object],It does not care ,[object Object],How? ,[object Object],When ? ,[object Object],Where? ,[object Object],Why?,[object Object],the user accesses the Information just that it is available.,[object Object]

The 5 Stages of Business Intelligence,[object Object],5.Presentation Layer: ,[object Object],Interactive Dashboards:,[object Object],A dashboard is a set of high-level reports on key metrics, typically for managers.,[object Object],There may be multiple reports on a single dashboard, much the same way that a car’s dashboard has multiple gauges and displays on it. ,[object Object],With a dashboard, users can gain an at-a-glance understanding of key trends and metrics. Dashboards can be customizable to work for anyone in an organization, from a sales rep or frontline operations manager to a middle manager or senior executive.,[object Object],An “interactive” dashboard allows users to take those dashboard reports and filter information to more deeply analyze trends and results, or to “drill down” into deeper and more detailed analysis of the data. ,[object Object],That is, by clicking on the particular reports or results, they can explore more detailed information to find root causes of results.,[object Object]

The 5 Stages of Business Intelligence,[object Object],5.Presentation Layer: ,[object Object],Customizable Reports:,[object Object], which can present high-level findings as well as enable a user to drill down to find specific details. Most BI systems either come with report templates and/or provide the capability to create and customize reports. ,[object Object],Alerts:,[object Object], notifying users to changes selected as key to meeting user goals. Alerts can be set to warn users on an imminent event, changes to data, or that new data needs to be entered into the system.,[object Object]

The 5 Stages of Business Intelligence,[object Object],Microstrategy,[object Object],Cognos,[object Object],Oracle – OBIEE,[object Object],Microsoft SQL BI Suite,[object Object],SAP – Business Objects,[object Object],Pentaho – Open Source Alternative,[object Object]

Palm Beach Tan Online Reporting Portal,[object Object],A Retail Example,[object Object]

Franchise Performance Report,[object Object]

Daily Snapshot12 pm, 3 pm, 6 pm and 9 pm,[object Object]

Business intelligence

Business intelligence

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Business intelligence