Enterprise wiki analytics EMWCon 2017
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Enterprise wiki analytics EMWCon 2017
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Enterprise wiki analytics EMWCon 2017
- 1. Bernadette Clemente, bclemente@mitre.org Enterprise Wiki Analytics 1 ©2017 The MITRE Corporation. ALL RIGHTS RESERVED Approved for Public Release; Distribution Unlimited. Case Number 17-0899
- 2. § Purpose of Wikis § Comparison between Wikipedia and Enterprise Wikis § Purpose of Enterprise Wiki Analytics § MITREpedia – Content Structure & Growth – Engagement – Collaboration § Progress to Date § Next Steps § Questions? 2 Outline ©2017 The MITRE Corporation. ALL RIGHTS RESERVED
- 3. § Wikipedia is the largest collection of free, collaborative knowledge in human history.1 Wikipedia's purpose is to benefit readers by acting as an encyclopedia, a comprehensive written compendium that contains information on all branches of knowledge within its five pillars. Wikipedia has a lofty goal: a comprehensive collection of all of the knowledge in the world2. § The purpose of enterprise wiki(s) is to benefit enterprise readers, sponsors, and/or partners by securely building information collaboratively to further sponsor missions. This purpose may be met through focused and broad enterprise wikis. 3 Purpose of Wikis 1https://wikimediafoundation.org/wiki/FAQ/en 2https://en.wikipedia.org/wiki/Wikipedia:Purpose https://www.mitre.org • The MITRE Corporation is a not-for- profit company that operates multiple federally funded research and development centers (FFRDCs). • We provide innovative, practical solutions for some of our nation's most critical challenges in defense and intelligence, aviation, civil systems, homeland security, the judiciary, healthcare, and cybersecurity. ©2017 The MITRE Corporation. ALL RIGHTS RESERVED
- 4. § Monitor wiki content, engagement, and collaboration § Improve understanding across a multi-wiki architecture within an enterprise § What work is being done? § How is work being done? § What content is popular? § Who are the most active users? § Which enterprise centers, portfolios, projects leverage the wikis? § Which sponsors leverage wikis? § What are the most frequent multi-wiki user activities? § Improve delivery of wiki stakeholder business goals § Characterize stakeholder business goals in terms of usability § Modify wiki configurations, models, and extensions 4 Purpose of Enterprise Wiki Analytics ©2017 The MITRE Corporation. ALL RIGHTS RESERVED
- 6. § From Special:Statistics wiki page – Content pages § In DefaultSettings.php, the default setting for $wgArticleCountMethod counts all pages. in the main name namespace that are not a redirect and contain at least one wiki link. This includes stubs containing a link, and disambiguation pages. § Number of content pages can be displayed using the wiki text {{NUMBEROFARTICLES}}. – Pages represents content pages + structure and “meta” pages (i.e. Talk pages, Help pages, etc.) § Can be displayed using the wiki text {{NUMBEROFPAGES}}. – Uploaded files include icons, images, documents, and other media. § What can we tell from wiki statistics? – Wiki to wiki comparisons on content size, structure, and community habits. 6 Content Structure Wiki Statistics ©2017 The MITRE Corporation. ALL RIGHTS RESERVED
- 7. 7 Content Structure Wiki Namespace Drill Down Infrastructure Pages Number Templates 609 Properties 124 Categories 1438 Forms, Modules, Widgets, Help 12 User pages 388 Mitrepedia NS 23 Talk + other NS talk pages 593 Total Infrastructure 3,187 Main namespace total 24,284 {{NUMBEROFPAGES}} 27,471 12% 88% Infrastructure to Content Total Infrastructure Main namespace total Category Pages Number Unused (empty) 100 Wanted (referenced; not created yet) 1186 Used (have members) 152 Total Categories 1438 ©2017 The MITRE Corporation. ALL RIGHTS RESERVED
- 10. 10 Engagement Edit, User, View Statistics MITREpedia, 2004 COI Roadmaps, 2014 ©2017 The MITRE Corporation. ALL RIGHTS RESERVED
- 13. § June 2016 – March 2017 § 23 wikis behind firewall and on DMZ 13 Wiki Metrics Collection ©2017 The MITRE Corporation. ALL RIGHTS RESERVED Visit = Visitor first time or if visitor visits a page more than 30 minutes after their last page view. Action = include page views, internal site searches, downloads or outlinks (link clicks).
- 21. SharePoint Sharepoint WordPress Handshake Engine Client Browser r Piwik Instrumentation MPN Wiki Engine MPN Page Piwik JS MII Piwik Repository Access Log scp or sftp Client Browser MPN Page 1. Client browser requests a wiki page from MPN wiki VM pedias.mitre.org 2. MediaWiki responds with the wiki page containing embedded Piwik JavaScript 3. Client browser executes Piwik JavaScript to respond to Piwik installed on pedias 4. Client request from (3) is logged into the pedias http access_log 5. Client browser receives 200 OK response from pedias 6. Pedias cron job filters http access_log to produce piwik_log containing only the logged requests from (4) 7. gestalt-collector cron job retrieves piwik_log from pedias via scp or sftp 8. Gestalt-collector cron job imports the retrieved piwik_log into the local Piwik instance for display ©2017 The MITRE Corporation. ALL RIGHTS RESERVED
- 22. § Content structure and growth are better understood. Need to find support for re-starting user group meetings and develop editors for new articles, new article review, and curation. § Need more insight into engagement across a multi-wiki enterprise and wiki usability 22 Progress to Date MediaWiki (MW) Semantic MediaWiki Piwik MW Extension:DPL MW Extension:VIKI Content Structure ✅ ✅ ✅ ✅ Content Growth ✅ ✅ Engagement ✅ Collaboration ✅ ✅ Usability (Knowledge-Driven Enterprise Wiki Goals) ✅ ©2017 The MITRE Corporation. ALL RIGHTS RESERVED
- 23. 23 Next Steps Investigate Piwik plugins to expand metrics ClickHeat Roll-Up ClickPath Content Structure Content Growth Engagement ✅ ✅ ✅ Collaboration ✅ ✅ ✅ Usability ✅ ✅ ✅ ©2017 The MITRE Corporation. ALL RIGHTS RESERVED ClickHeat Click Path
- 24. Adapt open source web analytics tools to monitor § content, § engagement, § collaboration, and § achievement of knowledge-driven enterprise wiki goals 24 Next Steps Usability Log dataHealth, Status, Trends MPN Stakeholders MPN Stakeholders MPN Stakeholders MPN Projects ©2017 The MITRE Corporation. ALL RIGHTS RESERVED
- 25. § Goal = a result or business objective and the web analytics metric is called a conversion. § Conversion = desired action on a site – URL destinations – Visit duration – Pages per visit – Target action on the site § Conversion rate = desired action/total visits or unique visits § Goal reports = conversion reports § Benchmarks = measurement to compare change – compare with previous internal data – compare with similar websites § Example wiki goal – Connect a majority of MITREpedia users quickly and efficiently to information. § >= 60% of users find information in <= 3 clicks. § Piwik PRO has Click Path tracking 25 Next Steps Usability ©2017 The MITRE Corporation. ALL RIGHTS RESERVED Adapted from https://www.slideshare.net/ninermac/lita-forum-2012-web-analytics-preconference