Coca-Cola is one of the largest beverage companies in the world. It was founded in 1886 in Atlanta, Georgia by John Pemberton and currently has its headquarters in Atlanta. Coca-Cola owns over 500 beverage brands and generates annual net income of over $4 billion. It has a worldwide presence and is recognized by 94% of the world's population. Coca-Cola utilizes various marketing strategies like sponsorship, advertisements, and pricing tailored for both urban and rural markets to promote its brands.

1. PRESENTED BY:
Ratinder Kaur
Sandeep Kaur
Tanuraj
Tanvi Bhatia

3. • a liquid to consume ;
excluding water .
• especially prepared for
human consumption
• coffee, juice n softdrinks

4. COCAglobal drink
The
COLA

5. COCA COLA
MADE BY : JOHN PEMBERTON’S

6. HEADQUARTERS – ATLANTA, GEORGIA- USA
AREA SERVED – WORLDWIDE
CHAIRMAN AND CEO – MUHTR KENT
NET INCOME – US $ 4.2 billion

7. CARBONATED WATER
SUGAR
CAFFEINE
PHOSPHORIC ACID
NATURAL FLAVOURINGS

8.  Coca cola owns more than ½
of the world’s beverages.
 Coke is affordable in all the
countries .
 Coke comes in a variety of
sizes worldwide.

9. There are 27 different  Some of the other
varieties of coke made brands under the Coca-
by Coca-Cola Cola Company are:
 Sprite
First bottle of Coke was
 Barq’s Root beer
sold 120 years ago on
 Dasani
May 8, 1886 in Atlanta,
 Dr. Pepper
Georgia.
 Fresca
 Hi-C
 Minute Maid

10. Coca-Cola is recognized by
94% of the world’s
population
Approximately 10,450
Coca-Cola brand drinks are
consumed around the
world each second of every
day

11. In Hong-Kong, heated
Coke is served as a cold
remedy.
Coke advertises in 200
countries around the world.

12. Coca-Cola sold only 25  A single share in Coke
bottles in the first year that was bought in
Nowadays, they sell over 1919 would be worth
one billion bottles per $92,500 in 1997
day.  1919 is when the
Coca-Cola went public

13. You can put a penny in
Coke and it will
dissolve
The sales of Coke in
the first year was
$50, and the expenses
were $70

14. In July 1985, Coke was
the first soft drink to be
enjoyed in outer space
on the space shuttle
Challenger
A special space can
was developed

15. Coca cola…. The original version of
coca cola
Caffeine free coca cola (1983)
Coca cola cherry (1996 in Canada)

16. Coca cola with lemon it was
launched in 2001 and was
discontinued in 2005. but it is
still available in
america, austria,belgium,brazil,u
s,uk,
Singapore,malaysia.

17. Coca cola vanilla (2002-2005)
It is still available in Austria,
Australia,Germany,China,
Hongkong,Newzealand, Russia.

18. Coca cola ruspberry (june2005 to
end of 2005)
Was available only in new zealand.

20. Cocacola sango (2006) Present only in
france n belgium.

21. COCA COLA ORANGE (2007)- UK.
COCA COLA C2 (2003-2007) Japan, Canada and
US.

22. IN COMPETITORS BRAND
•SOUTH AND KOLA REAL
CENTRAL AMERICA
•SWEDEN JUL MUST
•SCOTLAND IRN BRU
•TURKEY TURKA COLA
•CHINA FUTURE COLA
•UK ROBINSONS DRINK
•INDIA PEPSI AND THUMBS UP

23. COUNTRY OF ORIGIN IS U.S.
IT WAS FIRST MADE BY CALEB DAVIS
BRADHAM.
MANUFACTURED N PRODUCED BY PEPSICO.
IN 1898 IT WAS CALLED AS BRAD’S DRINK.
AND IN JUNE 16,1903; IT WAS CALLED PEPSI
COLA.
IN 1961 AS PEPSI.

24. SUGAR DRINKS THESE ARE THOSE DRINKS THAT ARE
LARGELY PROCESSED SUGAR OR CORN SYRUP AND THEY
LARGELY CONTRIBUTE TO OBESITY.
DIET DRINKS "Diet" soft drinks are sweetened
with chemicals, such as aspartame and saccharin,
that are perceived as sweet by most people, yet do
not stimulate insulin production. Nor do they have
any food energy or nutritional value.

25. SUGAR DRINKS

26. DIET PEPSI
DIET CRYSTAL PEPSI
PEPSI EDGE
DIET PEPSI FREE
PEPSI LIGHT
PEPSI LEMON
DIET PEPSI KICK

27. PRODUCTS

28. PRICING
• Low disposable incomes
• Most of whom are on daily wages cannot spend
much.
In 2002, Coca-cola launched “CHOTA COKE”
(200ml of bottles) priced at Rs 5.

29. COMMUNICATION
Advertisements :

30. In rural and urban market:
Coca-cola’s brand ambassador
Aamir Khan connects himself with
the people very well in rural as well as
urban market.

31. Through sponsorship :
Coca-Cola is extending its partnership with
football’s global governing body FIFA until
2022, the drinks giant has announced.
Coca-Cola’s sponsorship of Blast-Beat
Student Music Awards results in the Coca-
Cola Blastbeat Bebo Awards.

32. DISTRIBUTION
In Urban Areas:
BOTLING PLANT RETAIL STORES

33. In Rural Areas:
BOTTLING PLANT
HUBS
SPOKES
RETAILERS RETAILERS RETAILERS

34. LITTLE DROPS OF JOY………..