Session on Membership Development
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Presentation that was done at the Annual Commissioners' Conference of the Sri Lanka Girl Guides Association (SLGGA) on Membership Development. Presentation was on 27th August 2013.
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Session on Membership Development
- 1. Sri Lanka Girl Guides Association Session on Membership Development 27th August 2013
- 3. Background • Vision 2020 – all girls are valued and take action to change the world • Global Membership Development Strategy - with focus on MEMBERSHIP growth • AP Membership Development Strategy (APMDS) – support MOs to achieve Vision 2020
- 4. Asia Pacific Region Membership
- 5. AP Region Membership Profile • 25 Member Organizations • 5 Associate Members • 2 MOs working for Full Membership • 1 MO suspended • One country working for Associate Membership
- 6. AP Region Membership Profile • Membership increasing – 2.6 million in 2009 – 3.06 million in 2013 • MO Report 2013 – 18 MOs increase • 14 school based, 4 community based – 7 MOs decrease • 4 school based, 3 community based
- 7. Girl Guides Association of Cambodia
- 8. Girl Scouts Association of Mongolia
- 10. Bangladesh Girl Guides Association
- 13. Some Reasons for Decline in Membership • Competition from similar youth groups • Youth spending more time in front of gadgets • External factors (political instability) • Internal factors (lack of succession planning, governance issues etc.)
- 14. Year 2020 4 million 28 Member Organizations
- 16. • Annual increase of 3.87% ( YOY 3.87%) 2014 – 3,184,403 2015 – 3,307,639 2016 – 3,435,645 2017 – 3,568,604 2018 – 3,706,709 2019 – 3,850,159 2020 – 4,000,000
- 17. Sri Lanka Girl Guides Association Year Membership 2010 22,381 2011 25,359 2012 29,092 2013 30,000 Source: SLGGA Annual Reports and Report to AP Committee
- 18. Where we are today Province Girl Membership 2012 Total No of Female Students in School % Northern 1,864 126,301 1.48 Eastern 789 192,496 0.41 North Central 622 134,404 0.46 North Western 5233 240,829 2.17 Sabaragamuwa 1355 188,284 0.72 Uva 1385 142,183 0.97 Central 4950 267,049 1.85 Western 8237 471,168 1.75 Southern 3255 256,089 1.27
- 21. Annual increase of 4.2% ( YOY 4.20%) 2014 – 31,260 2015 – 32,573 2016 – 33,941 2017 – 35,367 2018 – 36,852 2019 – 38,400 2020 – 40,000
- 22. Opinion Time
- 23. Plenary Activity – 5 mins • There is a flip chart in each corner of the room • There are two charts with the heading “ It is possible because…” • There are two charts with the heading “ It is impossible because…” • Please complete the sentences.
- 24. We are going to get there! Province Girl Membership 2012 Girl Membership 2020 Northern 1,864 2,591 Eastern 789 1,097 North Central 622 864 North Western 5,233 7,273 Sabaragamuwa 1,355 1,883 Uva 1,385 1,925 Central 4,950 6,879 Western 8,237 11,448 Southern 3,255 4,524 Total 27,690 38,483
- 25. Group Activity – 15 mins • Please sit in your Provincial Group • You will be given two copies of the Membership Worksheet for your Province • The Membership Worksheet contains the Membership Goal for your Province
- 26. Group Activity – 15 mins – Cont. • Other details in the Membership Worksheet are the no of girls only National and Provincial Schools and the total number of female students in your Province • Please put down three activities to achieve the membership goal for your Province
- 27. References • http://www.statistics.gov.lk/pophousat/cph2011 • AP Report and APMDS presented at the 11th Asia Pacific Regional conference • Ministry of Education, Sri Lanka
Notas do Editor
- The Asia Pacific Region currently works within the framework of a triennial Asia Pacific Operational Plan, the APOP, to address the needs of our MOs. Our plan is based on the strategic priorities of our members and is intrinsically linked to WAGGGS’ global Strategic Plan and Vision 2020. Vision 2020 commits WAGGGS to finding ways to ensure that all girls and young women are valued and take action to change the world. This means we need to reach more members and this can mainly happen with strategic and careful planning. The Global Membership Development Strategy, which focuses on driving both growth and quality of membership, was first identified by the World Board in 2010. The Membership Development Strategy Working Group (MDSWG) was formed in 2011 to create this long-term plan for the organization. As you heard on Monday, the purpose of the Global Membership Development Strategy is to deliver membership growth, utilising both existing structures and exploring options for alternative routes to membership. Each of the 5 Regions developed a tailored Regional Membership Development Strategy. The Asia Pacific Membership Development Strategy, in short APMDS, outlines how the APR Committee proposes to respond to the needs of MOs and young women in the region to contribute to achieving the shared vision of WAGGGS to ensure that all girls and young women are valued and take action to change the world.
- As I mentioned this morning, as of March 2013, the Asia Pacific Region now has approximately 3.07 million members, a figure compiled from the MO reports which you have submitted to the APR Committee.
- Membership increasing Based on MO Reports 2013 – Increase is not consistent throughout age levels. Some MOs reflect 90% decrease in membership from Guide level to Ranger level. Membership is strong in the Brownie age level
- Cambodia is a Full Member, Mongolia and Cook Islands are getting ready to become Full Members in 2014, and we are recommending that Tonga be lifted from suspension., We have welcomed back our sister Girl Guides from Myanmar.!
- The reports show that 18 out of the 25 Member Organizations in the region achieved an increase of at least two percent or more over the three years. MOs who are still declining have slowed the rate of decline, During the Partnership Visits, MOs are seen to put in place strategies to address this situation.
- The APR Committee re-prioritised plans and rendered tailored support to certain member organizations which have shown great potential in increasing its membership.
- For instance, we are currently implementing the Bangladesh Girl Guides Association Membership Strategy in full support of the Bangladesh Girl Guides Association. The MOs successfully lobbied the Ministry of Education (MOE) to issue a circular on February 2012 that emphasized developing and strengthening the Scout and Guide Movements by requiring that Scout and Guide groups to be formed and run on a compulsory basis in all government junior and secondary schools. When fully implemented, the Bangladesh Girl Guides Association will have the capacity to grow membership to 400,000 girls in 2016.
- The Bharat Scouts and Guides of Indiawill partner the APR Committee on the India Strategy. BSG’s membership has been steadfastly growing for the last ten years. They increased by 100,000 members from 2012 and todayboasts more than 1.5 million girl members, making it WAGGGS’ second largest organization in terms of membership.
- Some strategies of membership increased are not easily measured but the foundations are laid for future development. The Hong Kong Girl Guides Association, in collaboration with the Asia Pacific Region orgnized the “Friendship Caravan on the Silk Road” which brought together 250 Girl Guides from Hong Kong, about 40 participants from the Asia Pacific Region including Australia, Korea, Malaysia and the Philippines, and 75 youths from China in a two-week adventure on the Silk Road in China Yuki Cho Ho Kwan from Hong Kong, shared her experience and I quote, “I feel the spiritual love between all of the people even if we are from different races, gender and age. We played together, talk together and laugh together. It was really a very treasurable experience. Although it took a long way for us to travel from Hong Kong to Beijing, we gained a lot of unexpected experience and friendship. A little bitter always brings sweet memories. We should treasure this once in a lifetime experience and enjoy the trip. “ Indeed, this is an excellent example of how the international aspect of Girl Guiding and Girl Scouting, which, I am sure you will agree, is one of the reasons why girls and young women join our movement. Friendships forged with mainland China will continue to grow strong.
- JENG’S ANSWER TO MODERATOR’S QUESTION: You are correct ____, these accomplishments certainly did not come without the challenges. Some of our MOs reported stiff competition with other organizations which recruit girls and young women. Some are beyond our control like political instability in Maldives. The others are common across the Region and the world 1. Competition from similar youth groups 2. Youth spending more time in front of their IT gadgets The external ones political instability, are beyond our control. Competition from others, remember we have only 1% market share, there are another 99% of girls out there for us! Some are internal ones, we can fix it ourselves 1. Keep going at succession planning 2. Improve governance 3. Continue to have exciting programmes for girls. If girls are spending their time in front of the internet, think of ways to reach them there. We are making headway. MOs have started to look at ways to diversify membership in the region. Some MOs like the Sri Lanka Girl Guides Association reached out to disabled girls, Girl Guides Australia opened up migrant communities and revised their Promise and Law to enable them to do that. Girl Guiding New Zealand is delivering Guiding to Lone Guides via the mobile phone, internet, email and post. These are just few of the many challenges that all MOs face. You are not alone. If we don’t change, we will become extinct. If we throw out everything and change completely, we will lose our roots. So what we need to do is evolve: to find that right balance between changing and staying rooted. We evolve. To do this, we need wisdom, strength and courage.