The document discusses emerging social media trends that businesses need to be aware of. It identifies 6 key trends: 1) Mobile usage is overtaking desktop, with more time spent on apps and websites via smartphones and tablets. 2) People are sharing more on social networks like Facebook, Instagram, and Pinterest but are also concerned about privacy. 3) Streaming music services like Pandora and Spotify are booming in popularity. 4) Internet-connected devices like smart TVs are becoming more common in homes. 5) Teenagers are heavily using mobile apps and social networks like Facebook on their phones. 6) Podcasting is experiencing renewed interest with new uses for audio and video syndication.
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Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium
1. Emerging Social Media
Trends You Need To Know
Richard Harrington | RHED Pixel
Amy DeLouise | Brand Strategist & Digital Storyteller
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2. Agenda
■ Learn from two experts about the changes happening in
technology and behavior
■ Gain insight into top trends
■ Learn how to adjust your strategy to make stronger
connections with your online audience
8. Client Roster
■ Apple
■ Adobe Systems
■ Cisco
■ Google
■ Microsoft
■ National Foundation for
Credit Counseling
■ Children’s National
Health System
■ Federal Express
■ US Dept. of Agriculture
30. The Invention
of Mobile
In 1983, the first commercial wireless
call was placed with a Motorola
DynaTac.
The phone cost $3,995, weighed over
2.5 pounds, and was 10 inches tall
(without the antenna).
33. Passion for a Platform
% Who “Love” Platform/Device
iPhone
iPad
Android Phone
iPod
Blackberry
Cell Phone
0 25 50 75 100
32%
36%
46%
49%
53%
66%
The Infinite Dial — Edison Research
34. Top Smartphone Manufacturers
3 Month Avg. Ending Jan. 2015 vs. 3 Month Avg. Ending Oct. 2014
October-14 January-15 Point Change
Total Subscribers 100% 100% N/A
Apple 41.9% 41.3% -0.6%
Samsung 29.3% 29.3% 0.0%
LG 7.4% 8% 0.6%
Motorola 5.2% 5.2% 0%
HTC 4.1% 3.8% -0.3%
Source: comScore MobiLens
35. Top Smartphone Platforms
3 Month Avg. Ending Nov. 2014 vs. 3 Month Avg. Ending Aug. 2014
August-14 November-14 Point Change
Total Subscribers 100% 100% N/A
Google 52.3% 53.2% 0.9%
Apple 41.9% 41.3% -0.6%
Microsoft 3.5% 3.6% 0.1%
BlackBerry 2.1% 1.8% -0.3%
Symbian 0.1% 0.1% 0%
Source: comScore MobiLens
36. Top 15 Properties
1 Google Sites 89.4%
2 Facebook 86.6%
3 Yahoo Sites 86.2%
4 Amazon Sites 69.0%
5 AOL, Inc. 56.9%
6 Microsoft Sites 52.6%
7 Apple Inc. 51.1%
8 Turner Digital 46.9%
9 Pandora.com 46.5%
10 Wikimedia Foundation Sites 43.7%
11 Glam Media 38.0%
12 CBS Interactive 37.2%
13 eBay 36.8%
14 Weather Company, The 34.2%
15 Gannett Sites 31.3%
Source: comScore MobiLens
37. Top 15 Apps
1 Facebook 69.7%
2 YouTube 54.5%
3 Google Play 51.8%
4 Google Search 51.5%
5 Facebook Messenger 47.4%
6 Google Maps 43.2%
7 Pandora Radio 42.5%
8 Gmail 42.1%
9 Instagram 33.7%
10 Amazon Mobile 24.4%
11 Twitter 23.6%
12 iTunes Radio/iCloud 22.4%
13 Apple Maps 22.2%
14 Google+ 21.8%
15 Pinterest 18.9%
Source: comScore MobiLens
38. Cell Phone Activities
Send or Receive Text Messages 81%
Access the Internet 60%
Send or Receive Email 52%
Download Apps 50%
Location Based Information 49%
Listen to Music 48%
Video Calls 21%
Check In 8%
Source: Pew Internet
39.
40. The Addiction Called Social Media
TRENDTWO
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54. People Are Looking for Privacy
TRENDTHREE
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55. Americans Lack Control
■ 91% of adults agree that consumers have lost control over how
personal information is collected and used by companies.
■ 88% of adults “agree” or “strongly agree” that it would be very
difficult to remove inaccurate information about them online.
■ 80% of those who use social networking sites say they are
concerned about third parties like advertisers or businesses
accessing the data they share on these sites.
http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
56. Americans Lack Control
■ 70% of social networking site users say that they are at least
somewhat concerned about the government accessing some of
the information they share without their knowledge.
■ 80% of adults “agree” that Americans should be concerned
about the government’s monitoring of phone calls and internet
communications.
■ 64% believe the government should do more to regulate
advertisers.
http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
57. Americans Lack Control
■ 61% of adults “disagree” or “strongly disagree” with the
statement: “I appreciate that online services are more efficient
because of the increased access they have to my personal
data.”
■ 55% “agree” or “strongly agree” with the statement: “I am
willing to share some information about myself with companies
in order to use online services for free.”
http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
58.
59.
60.
61.
62.
63.
64.
65. Americans Feel Insecure
■ 81% feel “not very” or “not at all secure” using social media
sites when they want to share private information with another
trusted person or organization.
■ 68% feel insecure using chat or instant messages to share
private information.
■ 58% feel insecure sending private info via text messages.
http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
66. Americans Feel Insecure
■ 57% feel insecure sending private information via email.
■ 46% feel “not very” or “not at all secure” calling on their cell
phone when they want to share private information.
■ 31% feel “not very” or “not at all secure” using a landline phone
when they want to share private information.
http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
71. SiriusXM
■ More than 100 live channels
■ Uninterrupted music, sports, and talk
radio
■ Fresh audio experience, every time
they board
72.
73. Internet Audio Brand Awareness
Pandora
iTunes Radio
iHeartRadio
Amazon Music
Rhapsody
Spotify
Google Play
Beats Music
0 0.25 0.5 0.75 1
30%
30%
41%
41%
42%
59%
62%
75%
The Infinite Dial — Edison Research
74.
75. % Who Have Listened to Online
Radio in Last Month
0%
12%
24%
36%
48%
60%
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
0.53
47%
45%
39%
34%
27%27%
21%20%21%
15%16%17%
The Infinite Dial — Edison Research
76. Online Radio Listening in a
Car Via Cell Phone
0%
8%
16%
24%
32%
40%
2010 2011 2012 2013 2014 2015
35%
26%
21%
17%
11%
6%
The Infinite Dial — Edison Research
77. % By Age Group Who Have Listened
to Online Radio in Last Month
0%
16%
32%
48%
64%
80%
12-24 25-54 55+
25%
61%
77%
The Infinite Dial — Edison Research
82. Technology Hard to Give Up
0%
10%
20%
30%
40%
50%
60%
Internet Cell Phone Television Email Phone Social Media
10%
17%
34%35%
44%46%
http://www.pewinternet.org/2014/02/27/the-web-at-25-in-the-u-s/
83. % Who Have Watched Internet
Video Programming From YouTube
0%
13%
25%
38%
50%
Last Month Last Week
37
44
37
45
31
41
28
38
23
34
14
21
7
12
2007 2008 2009 2010 2011 2012 2013
The Infinite Dial — Edison Research
84.
85.
86. Amazon
Instant Video
■ More than 100,000 movies and
TV episodes
■ Rent or purchase
■ Not limited to Kindle platform
■ Prime Instant Video
87.
88.
89.
90.
91. Social Teens Are Mobile
TRENDFIVE
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92. Teens and Mobile Apps
■ 58% of all teens have downloaded apps to their cell
phone or tablet computer.
■ 51% of teen apps users have avoided certain apps due
to privacy concerns.
■ 26% of teen apps users have uninstalled an app
because they found out it was collecting personal
information that they didn’t wish to share.
http://www.pewinternet.org/2013/08/22/teens-and-mobile-apps-privacy/
93. Teens and Mobile Apps
■ 46% of teen apps users have turned off location tracking
features on their cell phone or in an app because they
were worried about the privacy of their information.
■ Among teen apps users, girls are considerably more
likely than boys to say they have disabled location
tracking features (59% vs. 37%).
http://www.pewinternet.org/2013/08/22/teens-and-mobile-apps-privacy/
94. Location Tracking & Teens
http://www.pewinternet.org/2013/08/22/main-findings-3/
Have Turned Off Location Tracking Features.
0%
20%
40%
60%
80%
100%
All App Downloaders Boys Girls Ages 12—13 Ages 14—17
47%46%
59%
37%
46%
95. Social Teens
■ Facebook
■ 94% of teen social media users said they had a
Facebook profile
■ 81% said that Facebook is the profile they use
most often
http://www.pewinternet.org/2013/05/21/part-1-teens-and-social-media-use/
96. Social Teens
■ Twitter
■ 26% of teen social media users use Twitter
■ 7% said Twitter was their main profile
■ Instagram
■ 11% of teen social media users use Instagram
■ 3% said Instagram was their main profile
http://www.pewinternet.org/2013/05/21/part-1-teens-and-social-media-use/
106. What is
Podcasting?
Podcasting is distributing
highly targeted,
syndicated programs
(shows) over the Internet
in an audio or video
format that interested
audiences can subscribe
to.
107.
108. Uses for Technology
■ Special interest radio & TV
■ Software training
■ Redistribute existing shows
■ Distance learning
■ Brand extension
■ Public awareness
109.
110.
111.
112. What is Podcasting?
■ RSS (Real simple syndication) is the feed
that provides subscription based content
using XML code.
■ Subscribers can set their software (such
as iTunes) to automatically download a
new episode when available.
■ Subscribers can build an index of shows
and episodes on their computer as well
as their portable media devices to watch
whenever and wherever they want.
113. Benefits of Podcasting
■ Opt-in audience.
■ Time shifting
■ Emerging technology with little
competition.
■ Can target and track niche markets.
■ Provides “walk away” brand extension.
■ Viral communications medium...
Good content is shared freely.
114. Who’s Podcasting?
■ National Public Radio
■ Public Broadcasting Service
■ ABC – CBS – NBC
■ BBC – CNN – Associated Press
■ MTV – ESPN – VH1 – HGTV
■ New York Times
■ Wall Street Journal
■ Washington Post
115. Who’s Podcasting?
■ National Geographic
■ Discovery Channel
■ White House
■ The Pentagon
■ National Park Service
■ US Treasury Department
■ Political Candidates
118. Vast Majority Say Commercials Are a
Fair Price to Pay For Free Content
5%
20%
75%
Yes
No
Don't Know
Pew Internet Life
119. % Who Have Listened to a
Podcast in the Last Month
0%
5.667%
11.333%
17%
2008 2009 2010 2011 2012 2013 2014 2015
17%
15%
12%
14%
12%12%
11%
9%
The Infinite Dial — Edison Research
143. Branded Content is Growing
TRENDEIGHT
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144.
145. Vast Majority Say Commercials Are a
Fair Price to Pay For Free Content
5%
20%
75%
Yes
No
Don't Know
146.
147.
148.
149.
150. Paid for Content
■ 65% of internet users pay.
■ 33% of internet users have
paid for digital music online
■ 33% have paid for software
■ 21% have paid for apps for
their cell phones or tablet
computers
■ 19% have paid for digital
games
■ 18% have paid for digital
newspaper, magazine, or
journal articles or reports
■ 16% have paid for videos,
movies, or TV shows
Pew Internet
151. Paid for Content
■ 15% have paid for
ringtones
■ 12% have paid for digital
photos
■ 11% have paid for
members-only premium
content from a website that
has other free material on it
■ 10% have paid for e-books
■ 7% have paid for podcasts
■ 5% have paid for tools or
materials to use in video or
computer games
Pew Internet
167. Emerging Social Media
Trends You Need To Know
Richard Harrington | RHED Pixel
Amy DeLouise | Brand Strategist & Digital Storyteller
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rhedpixel
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brandbuzz