In 2010, 15.4% of the Asia-Pacific population suffered from hearing impairment, amounting to nearly 31 million candidates who would benefit from a hearing aid.

1. Asia-Pacific Markets for Hearing Aids and Audiology Devices 2011
ReportsnReports.com adds iData Research Market Research Report “Asia-Pacific Markets for
Hearing Aids and Audiology Devices 2011’’ to its store.
In 2010, 15.4% of the Asia-Pacific population suffered from hearing impairment, amounting
to nearly 31 million candidates who would benefit from a hearing aid. Growth of the hearing
device market in the Asia-Pacific region is largely dependent on the reimbursement policies
of each country, the technological innovations that are offered by the manufacturers and
the distribution of hearing aids by the retailers to the end users. This report includes a
comprehensive analyses of the wholesale and retail hearing aid markets by style, circuit and
battery size and the market for cochlear implants.
The countries covered in this report include:
 Japan
 South Korea
 Australia
The number of hearing aid users is expected to increase at a CAGR of 3.8%, leading to
15.6% market penetration by 2017.
Within the Asia-Pacific hearing device market, companies such as Siemens, RION, GN
ReSound, Sonova and William Demant lead this market, among many others. This report
provides a comprehensive and detailed analysis of market revenues by device type, market
forecasts through 2017, unit sales, average selling prices, market drivers and limiters and a
detailed competitive analysis, including manufacturer market shares and product portfolios.
TABLE OF CONTENTS
LIST OF FIGURES
LIST OF CHARTS
1. EXECUTIVE SUMMARY
1.1. ASIA-PACIFIC MARKETS FOR HEARING AIDS AND AUDIOLOGY DEVICES
1.2. PENETRATION RATES BY COUNTRY
1.3. GROWTH TRENDS BY COUNTRY
1.4. ASIA-PACIFIC WHOLESALE HEARING AID MARKET
1.5. ASIA-PACIFIC RETAIL HEARING AID MARKET
1.6. HEARING AIDS BY STYLE
1.7. HEARING AIDS BY BATTERY SIZE
1.8. HEARING AIDS BY CIRCUIT TYPE
1.9. ASIA-PACIFIC COCHLEAR IMPLANT DEVICE MARKET
1.10. WHOLESALE HEARING AID COMPETITIVE ANALYSIS
1.11. RETAIL HEARING AID COMPETITIVE ANALYSIS

2. 2. RESEARCH METHODOLOGY
2.1. RESEARCH SCOPE
2.2. IDATA’ S 9-STEP METHODOLOGY
Step 1: Project Initiation & Team Selection
Step 2: Prepare Data Systems and Perform Secondary Research
Step 3: Preparation for Interviews & Questionnaire Design
Step 4: Performing Primary Research
Step 5: Research Analysis: Establishing Baseline Estimates
Step 6: Market Forecast and Analysis
Step 7: Identify Strategic Opportunities
Step 8: Final Review and Market Release
Step 9: Customer Feedback and Market Monitoring
3. ASIA-PACIFIC MARKETS FOR HEARING AIDS AND AUDIOLOGY DEVICES
3.1. INTRODUCTION
3.1.1. Types of Hearing Loss
3.1.2. Standard Hearing Aids
3.1.2.1. Hearing Aid Styles
3.1.2.2. Hearing Aid by Circuit Type
3.1.2.3. Hearing Aid by Battery Size
3.1.3. Cochlear Implants
3.2. CURRENCY EXCHANGE RATES
3.3. POPULATION STATISTICS
3.4. MARKET OVERVIEW
3.5. MARKET BY SEGMENT
3.6. HEARING AID MARKET
3.6.1. Wholesale Hearing Aid Market
3.6.2. Retail Hearing Aid Market
3.7. PENETRATION RATES BY COUNTRY
3.8. COCHLEAR IMPLANT MARKET
3.9. MARKET DRIVERS AND LIMITERS
3.9.1. Market Drivers
3.9.2. Market Limiters
3.10. COMPETITIVE ANALYSIS
3.10.1. Wholesale Hearing Aid Market
3.10.2. Retail Hearing Aid Market
3.10.3. Cochlear Implant Market
3.10.4. Consolidated Hearing Device Market
3.11. MERGERS AND ACQUISITIONS
4. COUNTRY PROFILES
4.1. INTRODUCTION
4.1.1. Population
4.1.2. GDP per Capita
4.1.3. Hearing Aid Penetration Rate
4.1.4. Price Index

3. 4.2. AUSTRALIA
4.3. JAPAN
4.4. SOUTH KOREA
5. AUSTRALIAN HEARING DEVICE MARKET
5.1. INTRODUCTION
5.1.1. Reimbursement Policies
5.1.2. Industry Structure
5.2. HEARING AID COUNTRY STATISTICS
5.3. MARKET ANALYSIS AND FORECAST
5.3.1. Wholesale Hearing Aid Market
5.3.2. Retail Hearing Aid Market
5.4. UNIT ANALYSIS
5.4.1. Units Sold by Style
5.4.2. Units Sold by Battery Size
5.4.3. Units Sold by Circuit Type
5.5. MARKET DRIVERS AND LIMITERS
5.5.1. Market Drivers
5.5.2. Market Limiters
5.6. COMPETITIVE ANALYSIS
5.6.1. Wholesale Hearing Aid Market
5.6.2. Retail Hearing Aid Market
5.7. COCHLEAR IMPLANT MARKET
5.8. MARKET DRIVERS AND LIMITERS
5.8.1. Market Drivers
5.8.2. Market Limiters
5.9. COMPETITIVE ANALYSIS
6. JAPANESE HEARING DEVICE MARKET
6.1. INTRODUCTION
6.1.1. Reimbursement Policies
6.1.2. Industry Structure
6.2. HEARING AID COUNTRY STATISTICS
6.3. MARKET ANALYSIS AND FORECAST
6.3.1. Wholesale Hearing Aid Market
6.3.2. Retail Hearing Aid Market
6.4. UNIT ANALYSIS
6.4.1. Units Sold by Style
6.4.2. Units Sold by Battery Size
6.4.3. Units Sold by Circuit Type
6.5. MARKET DRIVERS AND LIMITERS
6.5.1. Market Drivers
6.5.2. Market Limiters
6.6. COMPETITIVE ANALYSIS
6.6.1. Wholesale Hearing Aid Market
6.6.2. Retail Hearing Aid Market
6.7. COCHLEAR IMPLANT MARKET

4. 6.8. MARKET DRIVERS AND LIMITERS
6.8.1. Market Drivers
6.8.2. Market Limiters
6.9. COMPETITIVE ANALYSIS
7. SOUTH KOREAN HEARING DEVICE MARKET
7.1. INTRODUCTION
7.1.1. Reimbursement Policies
7.1.2. Industry Structure
7.2. HEARING AID COUNTRY STATISTICS
7.3. MARKET ANALYSIS AND FORECAST
7.3.1. Wholesale Hearing Aid Market
7.3.2. Retail Hearing Aid Market
7.4. UNIT ANALYSIS
7.4.1. Units Sold by Style
7.4.2. Units Sold by Battery Size
7.4.3. Units Sold by Circuit Type
7.5. MARKET DRIVERS AND LIMITERS
7.5.1. Market Drivers
7.5.2. Market Limiters
7.6. COMPETITIVE ANALYSIS
7.6.1. Wholesale Hearing Aid Market
7.6.2. Retail Hearing Aid Market
7.7. COCHLEAR IMPLANT MARKET
7.8. MARKET DRIVERS AND LIMITERS
7.8.1. Market Drivers
7.8.2. Market Limiters
7.9. COMPETITIVE ANALYSIS
ABBREVIATIONS
LIST OF FIGURES
EXECUTIVE SUMMARY
RESEARCH METHODOLOGY
ASIA-PACIFIC MARKETS FOR HEARING AIDS AND AUDIOLOGY DEVICES
Figure 3-1: Exchange Rate Between Selected Asia-Pacific Currencies and US$, 2010
Figure 3-2: Hearing Aid Statistics, Asia-Pacific, 2007 – 2017
Figure 3-3: Total Hearing Aid Market, Asia-Pacific, 2007 – 2017 (US$M)
Figure 3-4: Total Hearing Aid Market by Segment, Asia-Pacific, 2007 – 2017 (US$M)
Figure 3-5: Wholesale Hearing Aid Market, Asia-Pacific, 2007 – 2017 (US$)
Figure 3-6: Retail Hearing Aid Market, Asia-Pacific, 2007 – 2017 (US$)
Figure 3-7: Penetration Rates by Country, Hearing Aid Market, Asia-Pacific, 2007 – 2017
Figure 3-8: Cochlear Implant Market, Asia-Pacific, 2007 – 2017 (US$)
Figure 3-9: Drivers and Limiters, Hearing Aid Device Market, Asia-Pacific, 2010

5. Figure 3-10: Leading Competitors, Wholesale Hearing Aid Market, Asia-Pacific, 2010
Figure 3-11: Leading Competitors, Retail Hearing Aid Market, Asia-Pacific, 2010
Figure 3-12: Leading Competitors, Cochlear Implant Market, Asia-Pacific, 2010
Figure 3-13: Leading Competitors, Consolidated Hearing Device Market, Asia-Pacific, 2010
COUNTRY PROFILES
Figure 4-1: Population, Asia-Pacific, 2010
Figure 4-2: GDP per Capita, Asia-Pacific, 2010
Figure 4-3: Hearing Aid Penetration Rate, Asia-Pacific, 2010
Figure 4-4: Retail Price Indices for Hearing Aids, Asia-Pacific, 2010
AUSTRALIAN HEARING DEVICE MARKET
Figure 5-1: Hearing Aid Statistics, Australia, 2007 – 2017
Figure 5-2: Wholesale Hearing Aid Market, Australia, 2007 – 2017 (US$)
Figure 5-3: Wholesale Hearing Aid Market, Australia, 2007 – 2017 (AU$)
Figure 5-4: Retail Hearing Aid Market, Australia, 2007 – 2017 (US$)
Figure 5-5: Retail Hearing Aid Market, Australia, 2007 – 2017 (AU$)
Figure 5-6: Units Sold by Style, Australia, 2007 – 2017
Figure 5-7: Units Sold by Battery Size, Australia, 2007 – 2017
Figure 5-8: Units Sold by Circuit Type, Australia, 2007 – 2017
Figure 5-9: Drivers and Limiters, Hearing Aid Market, Australia, 2010
Figure 5-10: Leading Competitors, Wholesale Hearing Aid Market, Australia, 2010
Figure 5-11: Leading Competitors, Retail Hearing Aid Market, Australia, 2010
Figure 5-12: Cochlear Implant Market, Australia, 2007 – 2017 (US$)
Figure 5-13: Cochlear Implant Market, Australia, 2007 – 2017 (AU$)
Figure 5-14: Drivers and Limiters, Cochlear Implant Market, Australia, 2010
Figure 5-15: Leading Competitors, Cochlear Implant Market, Australia, 2010
JAPANESE HEARING DEVICE MARKET
Figure 6-1: Hearing Aid Statistics, Japan, 2007 – 2017
Figure 6-2: Wholesale Hearing Aid Market, Japan, 2007 – 2017 (US$)
Figure 6-3: Wholesale Hearing Aid Market, Japan, 2007 – 2017 (JP¥)
Figure 6-4: Retail Hearing Aid Market, Japan, 2007 – 2017 (US$)
Figure 6-5: Retail Hearing Aid Market, Japan, 2007 – 2017 (JP¥)
Figure 6-6: Units Sold by Style, Japan, 2007 – 2017
Figure 6-7: Units Sold by Battery Size, Japan, 2007 – 2017
Figure 6-8: Units Sold by Circuit Type, Japan, 2007 – 2017
Figure 6-9: Drivers and Limiters, Hearing Device Market, Japan, 2010
Figure 6-10: Leading Competitors, Wholesale Hearing Aid Market, Japan, 2010
Figure 6-11: Leading Competitors, Retail Hearing Aid Market, Japan, 2010
Figure 6-12: Cochlear Implant Market, Japan, 2007 – 2017 (US$)
Figure 6-13: Cochlear Implant Market, Japan, 2007 – 2017 (JP¥)
Figure 6-14: Drivers and Limiters, Cochlear Implant Market, Japan, 2010
Figure 6-15: Leading Competitors, Cochlear Implant Market, Japan, 2010
SOUTH KOREAN HEARING DEVICE MARKET

6. Figure 7-1: Hearing Aid Statistics, South Korea, 2007 – 2017
Figure 7-2: Wholesale Hearing Aid Market, South Korea, 2007 – 2017 (US$)
Figure 7-3: Wholesale Hearing Aid Market, South Korea, 2007 – 2017 (KR₩)
Figure 7-4: Retail Hearing Aid Market, South Korea, 2007 – 2017 (US$)
Figure 7-5: Retail Hearing Aid Market, South Korea, 2007 – 2017 (KR₩)
Figure 7-6: Units Sold by Style, South Korea, 2007 – 2017
Figure 7-7: Units Sold by Battery Size, South Korea, 2007 – 2017
Figure 7-8: Units Sold by Circuit Type, South Korea, 2007 – 2017
Figure 7-9: Drivers and Limiters, Hearing Aid Market, South Korea, 2010
Figure 7-10: Leading Competitors, Wholesale Hearing Aid Market, South Korea, 2010
Figure 7-11: Leading Competitors, Retail Hearing Aid Market, South Korea, 2010
Figure 7-12: Cochlear Implant Market, South Korea, 2007 – 2017 (US$)
Figure 7-13: Cochlear Implant Market, South Korea, 2007 – 2017 (KR₩)
Figure 7-14: Drivers and Limiters, Cochlear Implant Market, South Korea, 2010
Figure 7-15: Leading Competitors, Cochlear Implant Market, South Korea, 2010
ABBREVIATIONS
LIST OF CHARTS
EXECUTIVE SUMMARY
Chart 1-1: Hearing Impaired Population, Asia-Pacific, 2007 – 2017
Chart 1-2: Hearing Aid Penetration Rates by Country, Asia-Pacific, 2010
Chart 1-3: Growth Trends, Retail Hearing Aid Market, Asia-Pacific, 2007 – 2017
Chart 1-4: Wholesale Hearing Aid Market, Asia-Pacific, 2007 – 2017
Chart 1-5: Retail Hearing Aid Market, Asia-Pacific, 2007 – 2017
Chart 1-6: Hearing Aids Sold by Style, Asia-Pacific, 2007 – 2017
Chart 1-7: Hearing Aids Sold by Battery Size, Asia-Pacific, 2007 – 2017
Chart 1-8: Hearing Aids Sold by Circuit Type, Asia-Pacific, 2007 – 2017
Chart 1-9: Cochlear Implant Market, Asia-Pacific, 2007 – 2017 (US$M)
Chart 1-10: Leading Competitors, Wholesale Hearing Aid Market, Asia-Pacific, 2010
Chart 1-11: Leading Competitors, Retail Hearing Aid Market, Asia-Pacific, 2010
RESEARCH METHODOLOGY
ASIA-PACIFIC MARKETS FOR HEARING AIDS AND AUDIOLOGY DEVICES
Chart 3-1: Total Hearing Aid Market, Asia-Pacific, 2007 – 2017 (US$M)
Chart 3-2: Total Hearing Aid Market by Segment, Asia-Pacific, 2007 – 2017 (US$M)
Chart 3-3: Wholesale Hearing Aid Market, Asia-Pacific, 2007 – 2017 (US$M)
Chart 3-4: Retail Hearing Aid Market, Asia-Pacific, 2007 – 2017 (US$M)
Chart 3-5: Penetration Rates by Country, Hearing Aid Market, Asia-Pacific, 2010
Chart 3-6: Cochlear Implant Market, Asia-Pacific, 2007 – 2017 (US$M)
Chart 3-7: Leading Competitors, Wholesale Hearing Aid Market, Asia-Pacific, 2010
Chart 3-8: Leading Competitors, Retail Hearing Aid Market, Asia-Pacific, 2010
Chart 3-9: Leading Competitors, Cochlear Implant Market, Asia-Pacific, 2010
Chart 3-10: Leading Competitors, Consolidated Hearing Device Market, Asia-Pacific, 2010
COUNTRY PROFILES
Chart 4-1: Country Statistics, Australia, 2010
Chart 4-1: Country Statistics, Japan, 2010
Chart 1-2: Country Statistics, South Korea, 2010

7. AUSTRALIAN HEARING DEVICE MARKET
Chart 5-1: Hearing Aid Penetration Rate, Australia, 2007 – 2017
Chart 5-2: Wholesale Hearing Aid Market, Australia, 2007 – 2017 (US$M)
Chart 5-3: Retail Hearing Aid Market, Australia, 2007 – 2017 (US$M)
Chart 5-4: Unit Share by Style, Australia, 2007 – 2017
Chart 5-5: Unit Share by Battery Size, Australia, 2007 – 2017
Chart 5-6: Unit Share by Circuit Type, Australia, 2007 – 2017
Chart 5-7: Leading Competitors, Wholesale Hearing Aid Market, Australia, 2010
Chart 5-8: Leading Competitors, Retail Hearing Aid Market, Australia, 2010
Chart 5-9: Cochlear Implant Market, Australia, 2007 – 2017 (US$M)
Chart 5-10: Leading Competitors, Cochlear Implant Market, Australia, 2010
JAPANESE HEARING DEVICE MARKET
Chart 6-1: Hearing Aid Penetration Rate, Japan, 2007 – 2017
Chart 6-2: Wholesale Hearing Aid Market, Japan, 2007 – 2017 (US$M)
Chart 6-3: Retail Hearing Aid Market, Japan, 2007 – 2017 (US$M)
Chart 6-4: Unit Share by Style, Japan, 2007 – 2017
Chart 6-5: Unit Share by Battery Size, Japan, 2007 – 2017
Chart 6-6: Unit Share by Circuit Type, Japan, 2007 – 2017
Chart 6-7: Leading Competitors, Wholesale Hearing Aid Market, Japan, 2010
Chart 6-8: Leading Competitors, Retail Hearing Aid Market, Japan, 2010
Chart 6-9: Cochlear Implant Market, Japan, 2007 – 2017 (US$M)
Chart 6-10: Leading Competitors, Cochlear Implant Market, Japan, 2010
SOUTH KOREAN HEARING DEVICE MARKET
Chart 7-1: Hearing Aid Penetration Rate, South Korea, 2007 – 2017
Chart 7-2: Wholesale Hearing Aid Market, South Korea, 2007 – 2017 (US$M)
Chart 7-3: Retail Hearing Aid Market, South Korea, 2007 – 2017 (US$M)
Chart 7-4: Unit Share by Style, South Korea, 2007 – 2017
Chart 7-5: Unit Share by Battery Size, South Korea, 2007 – 2017
Chart 7-6: Unit Share by Circuit Type, South Korea, 2007 – 2017
Chart 7-7: Leading Competitors, Wholesale Hearing Aid Market, South Korea, 2010
Chart 7-8: Leading Competitors, Retail Hearing Aid Market, South Korea, 2010
Chart 7-9: Cochlear Implant Market, South Korea, 2007 – 2017 (US$M)
Chart 7-10: Leading Competitors, Cochlear Implant Market, South Korea, 2010
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