1. Consumer Foodservice in South Africa
Report Details:
Published:September 2012
No. of Pages:
Price: Single User License – US$1900
Discover the latest market trends and uncover sources of future market growth for the Consumer
Foodservice by Location industry in South Africa with research from Euromonitor's team of in-
country analysts.
The Consumer Foodservice by Location in South Africa market research report includes:
•Analysis of key supply-side and demand trends
•Historic volumes and values, company and brand market shares
•Five year forecasts of market trends and market growth
•Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
•What is the market size of Consumer Foodservice by Location in South Africa?
•What are the major brands in South Africa?
•How are economic or demographic factors impacting the foodservice industry in #Country»?
•How are multinational and local operators expanding in #Country»?
•How have consumer lifestyle trends and eating habits influenced foodservice in #Country»?
Why buy this report?
•Gain competitive intelligence about market leaders
•Track key industry trends, opportunities and threats
•Inform your marketing, brand, strategy and market development, sales and supply functions
EXECUTIVE SUMMARY
South African consumer foodservice continues to feel impact of recent economic downturn
Whilst the global recession has passed, its impact continued to be felt at the end of the review
period and countries were slow to recover. As with many consumers globally, South Africans
continued to experience the affects of the recession and their spending on consumer foodservice
remained constrained. However, consumer foodservice continued to achieve steady current value
growth boosted by the middle to upper LSM groups (living standards measure). Rising prices also
contributed to increased value growth during the review period.
South Africans seek value-for-money in 2011
With decreased disposable income, there is greater competition within South African consumer
foodservice for ‘share of throat’. Leading brands introduced smaller portions such as Steers Get
Real burgers which retail at a lower price than standard burgers and therefore offer a saving on
cash outlay. The introduction of breakfast menus by traditionally lunch and dinner destinations

2. such as Spur Steak Ranches, also increased eating-out occasions and enabled consumers to
treat themselves to lower cash outlay as breakfast tends to be significantly cheaper than an
evening meal.
Famous Brands continue to focus on acquisitions in 2011
Famous Brands Ltd continued to increase its leading share position by following a strategy of
expansion and acquisition in 2011. The company placed particular emphasis on entering into
chained bars/pubs by acquiring the Keg and McGinty’s franchised pub and restaurant brands from
King Consolidated Holdings Ltd, as well as the O’Hagans brand from Weir-Smith Holdings in late
2010. The company plans to focus on a strategic review of these brands rather than outlet
expansion. A new brand identity and offering for the Keg brand was introduced during the course
of 2011. The company also acquired the trademarks and franchise agreements of Milky Lane and
Juicy Lucy from the Unilever Group as of March 2011. There are plans to re-evaluate and
rejuvenate the Milky Lane brand over the forecast period.
South African consumer foodservice dominated by independent players
South African consumer foodservice is dominated by independent players. However, consumers
enjoy the familiarity, the wider availability and convenience that the leading brands bring to
foodservice. Leading brands have the financial backing to continually expand into new locations,
increasing their target reach and thus ensuring growth. Travel locations, such as forecourts and
airports, are playing an increasingly important role within foodservice, as leading brands ensure
that they are present in order to capture the high levels of passing consumer traffic.
Steady growth forecast for South African consumer foodservice
Despite economic pressures and the impact of the National Credit Act slowing down the growth of
franchisees in South Africa, constant value growth will remain steady over the forecast period as
the economy recovers. However, it will be lower than was witnessed during the review period as
unit prices stabilise.
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Major points covered in Table of Contents of this report include
Table of Contents
Consumer Foodservice in South Africa - Industry Overview
EXECUTIVE SUMMARY
South African consumer foodservice continues to feel impact of recent economic downturn
South Africans seek value-for-money in 2011
Famous Brands continue to focus on acquisitions in 2011
South African consumer foodservice dominated by independent players
Steady growth forecast for South African consumer foodservice
KEY TRENDS AND DEVELOPMENTS
Consumers continue to feel the impact of the recent economic recession
Convenience and health continue to be key demands of busy South Africans
Local brands continue to dominate consumer foodservice despite increasing presence of

3. international players
Leading foodservice franchises focus on consolidation and acquisition in 2012
Leading brands increase their penetration into South African consumer foodservice with newer
smaller format stores
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2011
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2011
Table 5 Consumer Foodservice by Food Vs Drinks Split 2011
Table 6 Sales in Consumer Foodservice by Location 2006-2011
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2011
Table 8 Chained Consumer Foodservice Company Shares 2007-2011
Table 9 Chained Consumer Foodservice Brand Shares 2008-2011
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2011-2016
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth
2011-2016
APPENDIX
National Consumer Expenditure
Trade Association statistics
OPERATING ENVIRONMENT
Franchising
DEFINITIONS
SOURCES
Summary 1 Research Sources
Consumer Foodservice in South Africa - Company Profiles
Famous Brands Ltd in Consumer Foodservice (South Africa)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Famous Brands Ltd: Competitive Position 2011
King Consolidated Holdings Ltd in Consumer Foodservice (South Africa)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Nando's Group Holdings Ltd in Consumer Foodservice (South Africa)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
COMPETITIVE POSITIONING

4. Summary 8 Nando’s Group Holdings Ltd: Competitive Position 2011
Shoprite Holdings Ltd in Consumer Foodservice (South Africa)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 11 Shoprite Holdings Ltd: Competitive Position 2011
Spur Corp Ltd in Consumer Foodservice (South Africa)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 14 Spur Corp: Competitive Position 2011
100% Home Delivery/Takeaway in South Africa - Category Analysis
HEADLINES
TRENDS
Fast food outlets continued to provide competition for 100% home delivery/takeaway due to wide
distribution and expanded day parts increasing the occasions where consumers can consume fast
food. Breakfast is proving to be an increasingly popular focus for leading fast food companies and
there are several promotional breakfast campaigns by leading fast food brands such as
McDonald’s and KFC. The category only has a chained presence in chained pizza 100% home
delivery/takeaway and is increasingly threatened by the growing popularity of fast food.
COMPETITIVE LANDSCAPE
100% home delivery/takeaway is dominated by pizza, with double the sales of any other 100%
home delivery/takeaway segment. Taste Holdings Ltd’s Scooters brand is the only brand with a
national presence and it had 143 outlets nationally in 2011. Butlers is only present in Cape Town
and continues to operate through seven outlets.
PROSPECTS
It is thought that 100% home delivery/takeaway may struggle over the forecast period due to lack
of variety within the category. With only two chained pizza brands present, the category may suffer
as consumers demand greater options in terms of food types available for delivery. There is also
less need for a brand to be solely home delivery, as many full-service restaurants and fast food
outlets supplement their sales with a home delivery service.
CATEGORY DATA
Table 12 100% Home Delivery/Takeaway by Category: Units/Outlets 2006-2011
Table 13 100% Home Delivery/Takeaway by Category: Number of Transactions 2006-2011
Table 14 100% Home Delivery/Takeaway by Category: Foodservice Value 2006-2011
Table 15 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2006-2011
Table 16 100% Home Delivery/Takeaway by Category: % Transaction Growth 2006-2011
Table 17 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2006-2011
Table 18 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2007-2011
Table 19 Brand Shares of Chained 100% Home Delivery/Takeaway 2008-2011

5. Table 20 Forecast Sales in 100% Home Delivery/Takeaway by Category: Units/Outlets 2011-2016
Table 21 Forecast Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions
2011-2016
Table 22 Forecast Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value
2011-2016
Table 23 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth
2011-2016
Table 24 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth
2011-2016
Table 25 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value
Growth 2011-2016
Cafés/Bars in South Africa - Category Analysis
HEADLINES
TRENDS
Famous Brands has chosen to focus on its new Pub & Restaurant division, created in mid-2011.
During the latter half of 2010, Famous Brands purchased both the Keg and McGinty’s franchised
pub and restaurant brands from King Consolidated Holdings Ltd and the O’Hagans brand in
December 2010. Despite re-branding the Keg brand in mid-2011, chained bars/pubs has remained
stagnant as Gauteng did not issue any liquor licences since the third quarter of 2011. The
category remains stagnant due to the recent economic downturn as well as a stringent focus on
combating drinking and driving in South Africa.
COMPETITIVE LANDSCAPE
Famous Brand’s Mugg & Bean led South African cafés/ bars with just over 3% value share in
2011. However, the number of outlets dropped from 113 in 2010 to 111 in 2011. McDonald’s
McCafé brand showed strong growth off a smaller base. The company increased their outlet
numbers from 26 outlets in 2010 to 55 outlets in 2011. Vida e Caffe also experienced strong
growth, growing from 39 outlets in 2010 to 52 outlets in 2011.
PROSPECTS
It is thought that specialist coffee shops such as McCafé and Vida e Caffe will continue to focus on
expansion, placing pressure on Famous Brands’ Brazilian Café. Famous Brands will focus on both
its Pub & Restaurant division as well as its popular, yet still small, tashas café brand.
CATEGORY DATA
Table 26 Cafés/Bars by Category: Units/Outlets 2006-2011
Table 27 Cafés/Bars by Category: Number of Transactions 2006-2011
Table 28 Cafés/Bars by Category: Foodservice Value 2006-2011
Table 29 Cafés/Bars by Category: % Units/Outlets Growth 2006-2011
Table 30 Cafés/Bars by Category: % Transaction Growth 2006-2011
Table 31 Cafés/Bars by Category: % Foodservice Value Growth 2006-2011
Table 32 Global Brand Owner Shares of Chained Cafés/Bars 2007-2011
Table 33 Brand Shares of Chained Cafés/Bars 2008-2011
Table 34 Forecast Sales in Cafés/Bars by Category: Units/Outlets 2011-2016
Table 35 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2011-2016

6. Table 36 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2011-2016
Table 37 Forecast Sales in Cafés/Bars by Category: % Units/Outlets Growth 2011-2016
Table 38 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2011-2016
Table 39 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2011-2016
Consumer Foodservice by Location in South Africa - Category Analysis
HEADLINES
TRENDS
Leading brands are focusing on consumer demand for health and wellness, as well as
convenience by introducing new, smaller format stores. There is also a greater focus on
concession stores within popular branded stores and on strategic alliances with leading petroleum
brands in order to have an exclusive presence within forecourts. This ensures these brands have
greater penetration into South Africa, thereby increasing their brand reach. Chained street
stalls/kiosks ensures that there is an increase in the number of potential sites, as well as its
foodservice capacity by using slightly larger format kiosks.
COMPETITIVE LANDSCAPE
Consumer foodservice through retail is by far the most popular non-standalone outlet location in
South Africa. It is a particularly popular site for cafés/bars, followed by full-service restaurants and
fast food outlets respectively. Travel is popular due to growth of presence of concession stores
and fast food brands at petroleum forecourts. Airports is another travel location that provides room
for growth, particularly after the recent revamping of major South African airports in Gauteng, Kwa-
Zulu Natal and Cape Town. Brands are introducing smaller format, grab and go concepts of their
leading brands such as Famous Brands’ Mugg & Bean and Wimpy, in order to offer consumers
on-the-go convenience. Leisure remains fairly niche in South Africa, with chained other fast food
brand Kauai present within Virgin Active fitness centres. Leading retailer Woolworths introduced a
Woolworths Café outlet within Virgin Active Constantia Cape Town in late 2011.
PROSPECTS
It is likely that the trend towards smaller format stores will continue over the forecast period.
Leading brands are continually on the lookout for innovative ways to increase the number of
potential sites for expansion. As potential sites are limited by available space, changing a store’s
format is an ideal way in which to increase the number. Smaller format stores are particularly
popular as they occupy less space, thereby carrying smaller overheads for owners. Consumers
will also benefit from the convenient locations that these outlets occupy.
CATEGORY DATA
Table 40 Consumer Foodservice Sales by Location: Units/Outlets 2006-2011
Table 41 Consumer Foodservice Sales by Location: Number of Transactions 2006-2011
Table 42 Consumer Foodservice Sales by Location: Foodservice Value 2006-2011
Table 43 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2006-2011
Table 44 Consumer Foodservice Sales by Location: % Transaction Growth 2006-2011
Table 45 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2006-2011
Table 46 Consumer Foodservice Sales through Standalone: Units/Outlets 2006-2011
Table 47 Consumer Foodservice Sales through Standalone: Number of Transactions 2006-2011
Table 48 Consumer Foodservice Sales through Standalone: Foodservice Value 2006-2011

7. Table 49 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2006-2011
Table 50 Consumer Foodservice Sales through Standalone: % Transaction Growth 2006-2011
Table 51 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2006-
2011
Table 52 Consumer Foodservice Sales through Leisure: Units/Outlets 2006-2011
Table 53 Consumer Foodservice Sales through Leisure: Number of Transactions 2006-2011
Table 54 Consumer Foodservice Sales through Leisure: Foodservice Value 2006-2011
Table 55 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2006-2011
Table 56 Consumer Foodservice Sales through Leisure: % Transaction Growth 2006-2011
Table 57 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2006-2011
Table 58 Consumer Foodservice Sales through Retail: Units/Outlets 2006-2011
Table 59 Consumer Foodservice Sales through Retail: Number of Transactions 2006-2011
Table 60 Consumer Foodservice Sales through Retail: Foodservice Value 2006-2011
Table 61 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2006-2011
Table 62 Consumer Foodservice Sales through Retail: % Transaction Growth 2006-2011
Table 63 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2006-2011
Table 64 Consumer Foodservice Sales through Lodging: Units/Outlets 2006-2011
Table 65 Consumer Foodservice Sales through Lodging: Number of Transactions 2006-2011
Table 66 Consumer Foodservice Sales through Lodging: Foodservice Value 2006-2011
Table 67 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2006-2011
Table 68 Consumer Foodservice Sales through Lodging: % Transaction Growth 2006-2011
Table 69 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2006-2011
Table 70 Consumer Foodservice Sales through Travel: Units/Outlets 2006-2011
Table 71 Consumer Foodservice Sales through Travel: Number of Transactions 2006-2011
Table 72 Consumer Foodservice Sales through Travel: Foodservice Value 2006-2011
Table 73 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2006-2011
Table 74 Consumer Foodservice Sales through Travel: % Transaction Growth 2006-2011
Table 75 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2006-2011
Table 76 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2011-2016
Table 77 Forecast Consumer Foodservice Sales by Location: Number of Transactions 2011-2016
Table 78 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2011-2016
Table 79 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2011-2016
Table 80 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2011-2016
Table 81 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2011-
2016
Table 82 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2011-2016
Table 83 Forecast Consumer Foodservice Sales through Standalone: Number of Transactions
2011-2016
Table 84 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2011-
2016
Table 85 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth
2011-2016

8. Table 86 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth
2011-2016
Table 87 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value
Growth 2011-2016
Table 88 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2011-2016
Table 89 Forecast Consumer Foodservice Sales through Leisure: Number of Transactions 2011-
2016
Table 90 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2011-2016
Table 91 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2011-
2016
Table 92 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2011-
2016
Table 93 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth
2011-2016
Table 94 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2011-2016
Table 95 Forecast Consumer Foodservice Sales through Retail: Number of Transactions 2011-
2016
Table 96 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2011-2016
Table 97 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2011-
2016
Table 98 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2011-2016
Table 99 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth
2011-2016
Table 100 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2011-2016
Table 101 Forecast Consumer Foodservice Sales through Lodging: Number of Transactions 2011-
2016
Table 102 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2011-2016
Table 103 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2011-
2016
Table 104 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2011-
2016
Table 105 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth
2011-2016
Table 106 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2011-2016
Table 107 Forecast Consumer Foodservice Sales through Travel: Number of Transactions 2011-
2016
Table 108 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2011-2016
Table 109 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2011-
2016
Table 110 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2011-
2016
Table 111 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth

9. 2011-2016
Fast Food in South Africa - Category Analysis
HEADLINES
TRENDS
Operators are focussing on extending their day parts, ensuring that they have a greater
opportunity for consumer spend throughout the day, and not just in the evenings. Breakfast is a
big focus for leading players such as McDonald’s and KFC and both brands are offering breakfast
promotions. At the end of the review period, McDonald’s offered a free coffee with the purchase of
an Egg McMuffin for less than R15 and KFC offered cappuccinos for just R5 in order to draw
customers into the store. Breakfasts tend to be lower-priced options and therefore perform well
during times of economic downturn as consumers can treat themselves with a lower cash outlay.
Wimpy is offering a range of “Brekkie Buns” for under R20.
COMPETITIVE LANDSCAPE
Yum! Brands continued to dominate fast food with its KFC brand. With a total of 655 outlets, the
brand held a comfortable lead. Famous Brand’s Wimpy brand expanded its outlets to overtake
Steers and become the second biggest brand in terms of outlet numbers, whilst Steers slipped to
third position overall.
PROSPECTS
Consumers will continue to experience financial pressure with electricity tariff hikes, increased fuel
costs and the proposed toll road levies. Red meat prices have also risen steeply, driving up food
inflation. Bearing in mind this economic climate, and no longer having the benefit of the 2010
World Cup to boost sales, it is thought that companies will struggle to achieve the same levels of
growth experienced in 2010. New outlet openings will be more cautious. Whilst in 2011 companies
such as Famous Brands focussed on acquisition, in 2012 the focus will be on consolidation.
CATEGORY DATA
Table 112 Fast Food by Category: Units/Outlets 2006-2011
Table 113 Fast Food by Category: Number of Transactions 2006-2011
Table 114 Fast Food by Category: Foodservice Value 2006-2011
Table 115 Fast Food by Category: % Units/Outlets Growth 2006-2011
Table 116 Fast Food by Category: % Transaction Growth 2006-2011
Table 117 Fast Food by Category: % Foodservice Value Growth 2006-2011
Table 118 Sales of Bakery Products Fast Food by Type 2008-2011
Table 119 Global Brand Owner Shares of Chained Fast Food 2007-2011
Table 120 Brand Shares of Chained Fast Food 2008-2011
Table 121 Forecast Sales in Fast Food by Category: Units/Outlets 2011-2016
Table 122 Forecast Sales in Fast Food by Category: Number of Transactions 2011-2016
Table 123 Forecast Sales in Fast Food by Category: Foodservice Value 2011-2016
Table 124 Forecast Sales in Fast Food by Category: % Units/Outlets Growth 2011-2016
Table 125 Forecast Sales in Fast Food by Category: % Transaction Growth 2011-2016
Table 126 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2011-2016
Full-Service Restaurants in South Africa - Category Analysis

10. HEADLINES
TRENDS
The economic downturn continued to impact consumer foodservice as consumers were face with
reduced disposable incomes due to rising costs of fuel, electricity and food. The weakness of the
Rand at the end of the review period also raised inflationary concerns. Whilst interest rates
remained low and stable, household debt to disposable incomes remained high at approximately
76%. Unemployment was also high, with figures sitting at over 25% at the end of the review
period. Consumers dined out less frequently as they prioritised their debt; thus competition in this
category continued to intensify as brands compete for share within the same target audience.
COMPETITIVE LANDSCAPE
Spur Corp Ltd continued to lead South African full-service restaurants with its Spur Steak
Ranches, Panarotti’s Pizza and John Dory’s brands. Spur Steak Ranches is the leading brand with
a total of 249 outlets, up by four outlets in comparison with the previous year. Panarotti’s Pizza
was ranked third with a total of 52 outlets in 2011. Ocean Basket from Ocean Basket Group was
ranked second with 129 outlets in 2011.
PROSPECTS
It is thought that while the economy will continue its slow recovery, consumer spending will remain
cautious moving into the forecast period. Leading players need to ensure that their brands
continue to offer attractive and affordable menu items, re-adjusting menus in order to appeal to
consumer demand, and thus remain competitive.
CATEGORY DATA
Table 127 Full-Service Restaurants by Category: Units/Outlets 2006-2011
Table 128 Full-Service Restaurants by Category: Number of Transactions 2006-2011
Table 129 Full-Service Restaurants by Category: Foodservice Value 2006-2011
Table 130 Full-Service Restaurants by Category: % Units/Outlets Growth 2006-2011
Table 131 Full-Service Restaurants by Category: % Transaction Growth 2006-2011
Table 132 Full-Service Restaurants by Category: % Foodservice Value Growth 2006-2011
Table 133 Global Brand Owner Shares of Chained Full-Service Restaurants 2007-2011
Table 134 Brand Shares of Chained Full-Service Restaurants 2008-2011
Table 135 Forecast Sales in Full-Service Restaurants by Category: Units/Outlets 2011-2016
Table 136 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2011-
2016
Table 137 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2011-2016
Table 138 Forecast Sales in Full-Service Restaurants by Category: % Units/Outlets Growth 2011-
2016
Table 139 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2011-
2016
Table 140 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth
2011-2016
Self-Service Cafeterias in South Africa - Category Analysis
TRENDS
Self-service cafeterias remained insignificant in South Africa in 2011, with both sales and demand

11. being negligible.
Street Stalls/Kiosks in South Africa - Category Analysis
HEADLINES
TRENDS
The number of chained carts decreased significantly over the review period. This was due to the
continued focus of leading chained street stall/kiosk brand Hot Dog Café towards mini e-diners
rather than carts. Mini e-diners were designed and developed for sites where the consumer
demand exceeded the capacity of a cart. The kiosks are designed to stand outside anchor
tenants, particularly under the Massmart umbrella, with which Hot Dog Café has an agreement.
These kiosks benefit from the high levels of foot traffic as consumers visit stores, and include
Builders Warehouse and Makro. As Massmart expands its stores, so the number of potential sites
for mini e-diners increases.
COMPETITIVE LANDSCAPE
Hot Dog Café Franchise Pty Ltd is the only major player within this very small category of South
African consumer foodservice. Its competitors are independent players who often have
substandard quality control in order to be competitive in terms of price. Many South Africans are
concerned with the hygiene of products, which are prepared and purchased at sites where there is
often no refrigeration or quality control. However, the lower-income groups target audience
searches for value-for-money.
PROSPECTS
The move towards kiosks is set to continue as leader Hot Dog Café places its focus on growing
this category over the forecast period. The 6 sq m size of the kiosk makes it suitable for many
locations, and low overheads and high turnover make it an attractive option for potential
franchisees.
CATEGORY DATA
Table 141 Street Stalls/Kiosks: Units/Outlets 2006-2011
Table 142 Street Stalls/Kiosks: Number of Transactions 2006-2011
Table 143 Street Stalls/Kiosks: Foodservice Value 2006-2011
Table 144 Street Stalls/Kiosks: % Units/Outlets Growth 2006-2011
Table 145 Street Stalls/Kiosks: % Transaction Growth 2006-2011
Table 146 Street Stalls/Kiosks: % Foodservice Value Growth 2006-2011
Table 147 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2007-2011
Table 148 Brand Shares of Chained Street Stalls/Kiosks 2008-2011
Table 149 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2011-2016
Table 150 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2011-2016
Table 151 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2011-2016
Table 152 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2011-2016
Table 153 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2011-2016
Table 154 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2011-2016
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