How to create remarkable partnerships between charities and companies. What is a remarkable partnership. Why do remarkable partnerships matter. Features and benefits of remarkable partnerships. Eight ways to create remarkable partnerships.

1. How$to$create$remarkable$
partnerships$between$
chari3es$and$companies$
$
Jonathan'Andrews'
#IoFYorksConf'
@PartnershipsHQ'

3. What$is$a$remarkable$partnership?$
$
“A'partnership'between'
a'charity'and'a'company'
that'is'extraordinary'in'
some'way”'

4. Why$do$remarkable$partnerships$
ma8er?$
Average'
Partnership'
Incremental'
Results'
Remarkable'
Partnership'
Outstanding'
Results'

5. Is'this'partnership'shortHterm'
and'ordinary?'Or'is'it…'

6. Can'you'suggest'an'example'
of'a'remarkable'partnership'
between'a'charity'and'a'
company?'

9. Features$of$remarkable$partnerships$
• LongHterm'
• MulMHfaceted'
• Doing'something'
different'
• Delivering'a'service'
together'
• High'level'of'employee'
engagement'

10. Benefits$of$remarkable$partnerships$
• More'impact'for'both'
partners'
• Wider'reach'
• Last'longer'
• New'opportuniMes'
• Inspire'other'chariMes'
and'companies'to'
partner'

11. 8$ways$to$create$remarkable$partnerships$

12. 1.$Gain$inspira3on$from$other$partnerships$

13. 2.$Understand$your$audience$
“You’ve'got'to'get'good'insight.'If'it’s'Tesco'go'
and'buy'stuff'in'Tesco.'Go'and'talk'to'their'
staff.'Go'and'observe'their'customers.'Take'
that'Mme'at'the'beginning,'because'if'you'
don’t'do'that'you’re'just'going'to'be'
regurgitaMng'the'same'stuff'as'every'other'
charity”
'
H'Lucy'Gower,'InnovaMon'Director,'Clayton'BurneY'

14. 3.$Focus$on$prospects$where$there$is$a$good$fit$

15. 4.$Inspire$your$prospect$

16. 5.$Involve$the$whole$organisa3on$
“Some'people'play'at'corporate'partnerships.'
You’re'either'in'corporate'partnerships'or'not.'
You'have'to'have'CEO'and'trustees'buyHin.'
Everyone'needs'to'feel'really'proud'of'your'
partnerships.”'
'
–'Douglas'Rouse,'Director'of'Corporate'Partnerships,'
Save'the'Children'

17. 6.$Approach$them$with$a$great$opportunity$

18. 7.$Create$them$together$

19. 8.$Have$a$goal$that’s$more$than$just$money$
‘All'children'will'be'heard’'

20. Conclusion$
Remarkable'partnerships'take'
more'effort,'insight,'bravery'
and'collaboraMon.'
'
But'the'outstanding'results'
they'deliver'make'them'
worthwhile.'

21. “We'need'to'master'the'art'of'
partnership'forming.”'
H Mike'Barry,'Head'of'Sustainable'Business,'Marks'&'Spencer'
'

22. “The'path'that'is'available'to'us'is'to'be'
human,'to'do'art,'and'to'fly'higher'than'
we’ve'been'taught'is'possible.'But'we’ve'
built'a'world'where'it’s'possible'to'fly'
higher'than'ever,'and'the'tragedy'is'that'
we’ve'been'seduced'into'believing'that'
we'ought'to'fly'lower'instead.”'
H Seth'Godin,'‘The'Icarus'DecepMon’'
'
'

23. Any$ques3ons?$
Free'download'of'the'report'at:'
www.remarkablepartnerships.com'