This document discusses how digital storytelling can help nonprofit organizations demonstrate their impact. It explains that digital tools have lowered barriers and increased access to global audiences. Effective digital stories use pictures, video and personal stories to simplify complex information for audiences. The document provides examples like CharityWater and GreenPop that have used digital storytelling through social media, videos and infographics to showcase their measurable impact and fundraising success. It emphasizes that nonprofits should determine their key audience and use compelling stories and facts to build trust and transparency about their work.

1. Demonstrating Impact
through Digital Storytelling
Colin Habberton
Thursday 16th May 2013
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2. Overview
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Introduction
Storytelling
The Digital Age
Facing the Facts
Connecting the Dots
Painting the Picture
Telling Your Story
Impactful Success
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3. Introduction
• Colin Habberton
Director: Global Partnerships
• GivenGain Foundation
Social Fundraising Platform
Global Presence
1100+ Causes Worldwide
3400+ Funded Projects
4000+ Activists (Peer to Peer)
• Integrated Communication
Online Publishing
Email & Text
Social Media
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4. Storytelling
Structure
The Beginning
A Middle
The End
Format
Print, Pictures, Movies
Style
Happy, Sad, Scary
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5. Storytelling
Characters
The Hero
The Villain
Supporting Acts
Plot
Good vs. Evil
Outcome
Happily Ever After
Tragedy & Loss
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6. Storytelling - Words
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7. Storytelling - Pictures
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8. Storytelling – Film/Movie/Video
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9. The Digital Age
The Internet
Zero Barriers
Mobile Devices
Global Access
Interconnection
Social Media
New Audiences
New Tools
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10. The Digital Age
‘Geosocial Universe’
Global Community
Common Language
Personal Networks
Multi-media
Text
Pictures
Video
People
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11. Facing the Facts
‘Factivism’
Performance by Results
Monitoring & Evaluation
Data = Delivery
Donor Evidence
What is your Impact?
Do you measure it?
Can it be quantified?
How do you present it?
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12. Benchmark: CharityWater
Simplicity
Clear Purpose
Very Little Text
Sexy
High Quality Imagery
Multi-media Storytelling
Sticky
Calls to Action
Tangible, Transparent Impact
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13. Case Study: GreenPop
Reforestation Cause
Founded in 2010
Tree ‘Gifting’ & Planting
Creative Campaigning
Growth Plan
Shoestring Budget
Event-based Mobilisation
Web, Video, Emailers
Stakeholder Partnerships
Continental Expansion
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14. Case Study: GreenPop
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15. Case Study: Equal Education
Activism for Education
Youth-based Organisation
Lobbying & Advocacy
Network-based Interventions
Events, Marches & Animations
Progress & Achievements
Taken Government to Court
Minister of Education settled
New Norms & Standards
Accountability & Transparency
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16. Connecting the Dots
Who is your Audience?
Demographics
Expectations
Preferences
Do you use Infographics?
Simplify Complexity
Visual Language
Emotive & Creative
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17. Painting the Picture
What’s ‘Inside your Box’?
Success by Evidence
Beneficiary Testimonials
Donors, Staff & Volunteers
Partners
Communication Tools
Brand, Team, Print, TV etc
Web, Email, Social Media
Budget
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18. Telling YOUR Story
What are your favourite stories?
Feel Good or Tragedy?
Hero or Villain?
Book, Picture or Film?
Benchmarks
Competitors
Collaborators
Industry Leaders
see Case Studies (links to follow)
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19. Impactful Success
Measure your impact
Determine your difference
Document your facts
Compile your stories
Know your audience
Present, promote & share
Build trust through transparency
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20. Demonstrating Impact
through Digital Storytelling
Colin Habberton
@relatomics
colin@givengain.com
www.givengain.com
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