Open Innovation - The future of crowdfunding, Conference, Berlin 2013-04-17
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Open Innovation and Crowdfunding, Conference, Berlin, Germany: Reinhard Willfort is Founder and CEO of ISN - Innovation Service Network. 2008 he started Austria's 1. Crowdsourcing platform www.neurovation.net. In 2012 with www.1000x1000.at he established the 1. Crowdinvesting platform in Austria. 1000x1000.at is founding member of the European Crowdfunding Network.
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Open Innovation - The future of crowdfunding, Conference, Berlin 2013-04-17
- 1. Open Innovation & Crowdfunding Reinhard Willfort, The Future of Crowdfunding, Berlin, 2013-04-17 Leidenschaff t Innovation®
- 2. Agenda Innovationmanagement @ ISN Open Innovation – how does it work? From Crowdsourcing to Crowdfunding to ... Crowdfunding – what comes next? © 2013 ISN
- 4. Example Woodworker: Product Innovation „Zirbenliebe“ differentiation through innovation – www.Zirbenliebe.at 150y old trunks + 25y experience woodworking + industrial design © 2013 ISN
- 5. Dresscode21 - functional Designer-Shirt © 2013 ISN
- 6. „That will never work“ © 2013 ISN
- 7. We need a culture of innovation!
- 8. Past: „Industrial career logic“ conformity diligence money success myself duty work hard Source: Zukunftsinstitut
- 9. Source: Zukunftsinstitut myself Career logic in a „knowledge economy“ freedom success joy self-realization money
- 10. Innovation ability: Hierarchy and Network in the same organization Change process Creativity Hierarchy Network Stability Implementation In Anlehnung an P. Kruse, 2010 © 2013 ISN
- 11. Open Innovation …how does it work? © 2013 ISN
- 12. …like this? © 2013 ISN
- 13. Smart Innovation Tools for Open Innovation Innovation 1.0 Gatekeeper Individuals Tool Innovation 2.0 Tool Tool Tool Tool Tool © 2013 ISN
- 14. Closed Innovation vs. Open Innovation Chesbrough (2003) Closed Innovation Open Innovation Companies commercialize third-party Companies commercialize third-party Companies develop and commercialize innovations in addition to internally innovations in addition to internally Companies develop and commercialize ideas exclusively with internal resources, developed innovations and foster co- developed innovations and foster co- ideas exclusively with internal resources, especialy members of R&D department operation with suppliers, research operation with suppliers, research especialy members of R&D department institutions, customers, etc. institutions, customers, etc. Develop Develop ment ment funnel of ideas © 2013 ISN
- 15. OI & IT: „The Rise of Crowdsourcing“ [Jeff Howe 2006, wired] Crowd Creativity Crowdsourcing Crowdfunding Crowd- investing © 2013 ISN
- 16. Crowdcreativity Review and consolidation of Implementation Task & CI: ideas by the community itself Final selection by of the Idea to Customer, Employee, User (optional) jury Innovation Idea generation with First Pre‐Selection Awards for the community "winning idea (s)" © 2013 ISN
- 17. Crowdsourcing use-cases © 2013 ISN
- 18. Successful Project • AVL List GmbH - GREAT IDEAS • Task: Group-wide idea initiative to fill up the idea pipeline for 4 strategic issues • Brainstorming with an integrated Neurovation.net instance • Potential: 5,250 employees • > 850 employees (> 15% corporate participation) • 52,000 hits in 3 months • Approx. 150 ideas • 80 ideas in community rating with over 2,200 ratings • 20 Final ideas for the jury review • 3 winners (+6 more ideas) • Also: > 300 feedbacks, 350 "Like" & about, • many new internal network connections © 2013 ISN
- 19. Successful Project • National Library of Economics (Hamburg & Kiel) • Ideafinding through their own instance (moderation and support) • Task: Expansion of Web (2.0) Services • Potential: 10,000 customers, 300 employees • Goal: development of an innovation community • Objective: Looking for lead users (MA) • Integration of users in the implementation of the ideas • 150 entries • 3 Ideas © 2013 ISN
- 20. Successful Project • Austrian Mobile Power • Crowdsourcing via neurovation.net • Task: create a logo for eMobility in Austria • Objective: awareness of the issue • Objective: Develop a Facebook Page • General. valid logo • 150 entries • 125 in Review • Approx. 10,000 Votes • 20 Winners in 1st Round • 1 Logo © 2013 ISN
- 21. From Crowdsourcing to Crowdfunding to ... © 2013 ISN
- 22. © 2013 ISN
- 23. Focus of 1000x1000 Crowdinvesting platform al Capital Need, Risk it c ap o f ed Ne Ri sk 1000x1000 Network Expansion, Idea, Internationalization Concept, Team Proof of Concept, Go to market, Prototyp, Product, Application Marketing 0 - 30k € > 5 Mio. € 0M 12M 24M 36M Zeit © 2013 ISN
- 24. „Crowdpower 2.0“ Crowdcreativity Crowdinvesting Start Concept Realization Innovation ? Creatives, Founders, SME Investors, Multiplier © 2013 ISN
- 25. Crowdcreativity vs. Crowdfunding? comment € 1000 © 2013 ISN
- 26. Crowdpower 2.0 1) Crowdcreativity: How to get early feedback from the market? How to find partner for your entrepreneurship team? 2) Crowdinvesting: How to rise money for financing your idea? How to push your idea fast to the market? © 2013 ISN
- 27. The new formula for Open Innovation Social Media (Idea x Capital) © 2013 ISN
- 28. Crowdfunding – what comes next? © 2013 ISN
- 29. Future Trends We will see a lot of „Crowdxxxxx“ „Gamification“ Business Model Innovation … © 2013 ISN
- 30. Contact 1000x1000.at Dr. Reinhard Willfort ISN - Innovation Service Network GmbH 8010 Graz, AUSTRIA Hugo-Wolf-Gasse 6a Tel.: +43 316 919229 0 www.innovation.at reinhard.willfort@innovation.at Twitter: @willfort © 2013 ISN 30