thesis presentation #2

1. Horizon Projects Workshop Professor KlinkowsteinThesis Presentation (A-Young Lee)
Handmade Life of PoppyEater

2. Horizon Projects Workshop Professor KlinkowsteinThesis Presentation (A-Young Lee)
Who are you, PoppyEater?
Modelling my own jewelry
PoppyEater’s Etsy shop
As an artist, I also have many different personas in me, allowing me to be true to myself.
One of my personas is being a handmade crafter.

3. Horizon Projects Workshop Professor KlinkowsteinThesis Presentation (A-Young Lee)
Hypothesis
This hypothesis presents the concept that the handmade crafts tradition can inform
and improve upon itself through contemporary communication design, as well as
through a modern digital medium.
This is in contrast to the overwhelming presence of digital tools, such as social
networking sites, that offer virtually no influence in the design process, and serve
only to showcase products.
Such a hypothesis would encourage both the crafters and consumers to
communicate openly with one another and collaborate on the processes of their
designs through active information channels, leading to overall better products for
both the consumers and crafters alike.

4. Horizon Projects Workshop Professor KlinkowsteinThesis Presentation (A-Young Lee)
Definition of Craft
Craft [ kraft, krahft ]
-noun
1. an art, trade, or occupation requiring special skill, esp. manual skill.
2. skill; dexterity
3. the members of a trade or profession collectively
- From dictionary.com
 In 18th Century: description of political acumen and shrewdness, esp. politics.
‘the craft’ had the meaning of power and secret knowledge.
 In 19th Century: Art and Craft movements proliferate.
the decorative art is in the process of being disenfranchised from fine art.
 In 20th Century: contemporary craft become divorced from design in the 1920s.
‘craft’ become isolated from the pursuit of beauty ( art ) and purpose ( design ).
- From ‘The Culture of Craft by Peter Dormer

5. Horizon Projects Workshop Professor KlinkowsteinThesis Presentation (A-Young Lee)
History of Art and Craft

6. Horizon Projects WorkshopThesis Presentation (A-Young Lee) Professor Klinkowstein
Art and Craft Movement
The Nature of Gothic by John Ruskin Kelmscot tPress Colophone

7. Horizon Projects Workshop Professor KlinkowsteinThesis Presentation (A-Young Lee)
Art Nouveau and Modern Movement
Jules Chéret’s La Loïe Fuller Jugend

8. Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video
Professor KlinkowsteinThesis Presentation (A-Young Lee)
20th Century and Do-It-Yourself movement

9. Horizon Projects Workshop
Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video
Professor KlinkowsteinThesis Presentation (A-Young Lee)
Contrasting crafts with design

10. Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video
Professor KlinkowsteinThesis Presentation (A-Young Lee)
 It has influenced and shaped modern contemporary design with its simple, uncluttered, and often soft-appearing looks.
 Borrowed from other styles styles and other times strongly standing in abstract to established guidelines of current design.
 They are often crafted by individuals or smaller groups of artists in assembly line-style production.
 The designs moved towards a graphically-oriented style while remaining tied to it in a slowly changing style of design
that stretches back over the last century.
Modern contemporary design is crafted in a way that produces each individual based on the imagination or experiences
of the viewer/consumer.

11. Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Animatic Video
Professor KlinkowsteinThesis Presentation (A-Young Lee)
What do crafts offer to contemporary design?

12. Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video
Professor KlinkowsteinThesis Presentation (A-Young Lee)
Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Animatic Video
Andy Cooperman, Seattle Joana Vasconcelos, Lisbon

13. Professor KlinkowsteinThesis Presentation (A-Young Lee)
 Every sort of design is crafted, but the definition of what makes a craft isn’t as important as how it serves to define
the design world that it is made in.
 Contributes a style that is borrowed from multiple other sources while at the same time standing out as an individual
piece of contemporary craft.
 The craft is purposefully designed in contrast to the functionality of its traditional equivalents.
 It offers hand-made objects free of commercial production and an individual sense of the artistic touch, rather than
something that would more commonly be seen as bland or homogenous.
 It is more often non-function or partially-functional, and is created to look complicated, difficult, or even aggressive.
 This is in contrast to the safe and stable look of store-bought designs.
 It is personality and artistic spirit in a world of commercialization and mass-produced sameness.

14. Horizon Projects Workshop Professor KlinkowsteinThesis Presentation (A-Young Lee)
Are you hand-crafty person?
-DIY as necessity
- DIY as territorial marking
- DIY as self-expression
- DIY as perfection-seeking- DIY as leisure activity
- DIY as therapy

15.  A deeper connection to the things that keep us alive and well.
 An appreciation for the things you have and the systems that make it possible.
 An opportunity to use your hands and your brain.
 A connection to other people.
 A path to freedom.
Why Do-It-Yourself?
:Handmade movement in 21st Century
Horizon Projects Workshop Professor KlinkowsteinThesis Presentation (A-Young Lee)

16. Professor KlinkowsteinThesis Presentation (A-Young Lee)
Thesis Project Idea
- Social network for handmade crafter and consumer
- Smart phone apps for easy access to open channel in DIY community
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Still thinking about it…>:P