www.rebelbrown.com Social Media Masters presentation. Rebel discusses the Gravity inherent in our current social media approaches - and how to ditch that gravity to harness the REAL social media opportunity - profitable revenue!
Innovative Approaches to Power Social Media Engagement
1. Defy
Gravity
Innova've
Approaches
to
Fuel
Social
Media
Engagement
2.
3.
4. A
List
of
“Social
Media
Challenges”
Ge;ng
subscribers
to
your
blog
Ge;ng
traffic
to
your
website,
blog
or
Facebook
page
CreaDng
good
quality
online
videos
How
to
create
the
best
type
of
Facebook
page
or
set
up
a
blog
Choosing
the
right
social
media
channels
to
use
How
best
to
use
and
opDmize
the
social
media
plaIorms
such
as
LinkedIn
and
YouTube
Ge;ng
followers
or
friends
on
TwiMer
or
Facebook
How
to
use
social
media
markeDng
to
get
great
PR
for
my
company
CreaDng
posiDve
noise
and
Buzz
about
your
brand
on
social
media
Managing
your
Dme
and
producDvity
CreaDng
content
Finding
high
quality
social
media
markeDng
training
and
resources
Coming
up
with
creaDve
ideas
for
your
social
media
markeDng
campaigns
How
to
get
“Followers”
for
FB,
TwiMer,
G+
and
LinkedIn
Are
you
Kidding
Me?
7. The
Opportunity
Empowered
Teams
Power
Posi)on
Ongoing
InteracDve
ConversaDons
CommuniDes
True
Value
&
Exper)se
Dynamic
Content
and
EducaDon
8. Key
Gravity
ShiWs
Product
Paradigm
Engagement
Paradigm
Illusion
of
Brand
Control
Let
‘er
Go!
Sta)c
Message/Content
Dynamic,
Evolving
SM,
a
Marke)ng
Channel
An
Interac)ve
Community
Tac)cal
Metrics
Metrics
That
MaKer
15. Ask
Yourself
How
can
I:
Ditch
my
Gravity
thinking?
• Value,
Markets,
Process,
Product-‐focus
ShiP
my
Marke)ng
think
(and
process)?
Trust
and
empower
my
people?
Create
a
KickTail
community
of
communicators?
What
are
the
First
Steps?