Technology evolution presentation

1. Msch. Romulo Colmenares

2. El acontecer mundial en cuanto a la
tecnología, el estado actual de la
tecnología en Venezuela, y las
principales limitaciones que podrían
suscitarse en el futuro próximo.

3. Technology
New dimention
Customer
Experience
Government
Cloud
Virtualization
Market Intelligence
Add Value
Megatrends:
Trend 1: Technology changes everything
Trend 2: Global interdependency and growing tensions
Trend 3: Sustainability crisis now
Organizacion Sociedad:
1. Empleo
2. Educacion
3. Estructura de la Economia
Digital Marketing:
1. KPI’s
2. Digital Strategy
3. Engagement Social Media
Funnel
Plan : Creat
you comple
Reach : Bui
attracted ta
Act : Define
personas an
Convert : Pe
through on
Engage : De
using email
Digital Economy Trends
Internet of me: use experien
Outcome Economy: New Bu
Results.
Platform (r)Evolution: Digita
Business and Economy
5,4
21
26,4
,
o

4. Short Term Solutions in the Technological Shift.
1. Good Education. Basic Education mixed with Creativity
2. Creative Entrepreneurship. Create employment. Innovation more easy
born out of companies.Government, Business and Individuals
3. Matching Labour and needs. Efficient database and innovative services.
4. Top quality fundamental research. Focus on fundamental research to
produce innovations ( Internet, GPS, voice recognition, touchscreens, etc.)
Uber does not invented GPS, Appel does not invented a PC or MP3 Player.
5. Investing in infrastructure. Digital Tech can atract investments but base
transport, airport and Puertos
6. Inmigration. Inmigrants estimulate the economy and promote
entreprenourship. Internet Social Media is based in a society of Inmigrants.
7. Smart taxation. Control Centralisation and promote competition. Taxes
high on income business.

5. Long Term Solutions in the Technological Shift.
1. Utopias or Desaceleration ar not solutions. Not block to Tech
Advantcement. Desaceleration instead new ways for income digital goods
or services.
2. Basic Income. Due to technological shift of work there is a basic for left
and right.
3. Negative income tax. Defines a model for minimun tax income per month.
All earnings below the line are taxed negatively (income supported). All
above are taxed normally.
4. The peer economy and artifitial intelligence. New business models.
Different ways of productions, workforce unlimited. Uber, Airbnb,
TaskRabbit.

6. 2. Trend: Global Interdependency
Globalisation
to
Transformation in Geo
Economic zones
China Rusia to control
West Europe
To
Bridges China West and
Europe
US
To
US Trans Pacific
partnership
US
China
Europe
World
World new
SIlk Belt
70% Population
75% Energy resources
Trans-Pacific Strategic
Economic Partnership
agreement, signed by
Brunei, Chile, New
Zealand and
Singapore
nking like
ay life
th the rest
ket
chains.
New Alliances
in Tectonic Shift
Resilience: Fle
disruptions, re
develop strong
crisis.
1. Technology changes everything
3. Sustainability crisis now

7. collecting and analyzing data
about customers’ identity and behaviour in stores by making use of
the latest technologies.
Retail activity has shifted considerably towards the fast-growing
online channel over the past years, while the majority of purchases
are still made in physical stores.
customer experiences that can be confusing in view of retailers’
overall brands and Reputations
Consequently the majority of large retailers have embarked on a
digital transformation strategy that focuses on omnichannel
experience
Data sources in store
Technology Data Generated Coverage/Accuracy
Marketing Intelligence

22. Pressures on the Telecoms Business Model

23. Telco 2.0's Original 'Two-Sided' Telecoms Business Model

24. The Six Telco 2.0 Opportunity Areas

26. The analysis and brainstorming sessions in Nice focused on 7 important
aspects of building a two-sided platform strategy:
Open APIs –how to open telco networks to reduce access and/or
transaction costs for other retailers.
Retail Services 2.0 – how telcos can provide both their own retail
services and the B2B platform services that will enable other retailers
to sell products and services successfully through their networks.
Devices 2.0 – how telcos need to access more of the intelligence in
devices and exploit it for their own retail services and two-sided
business model strategies.
Enterprise Services 2.0 – how telcos’ assets can be used to remove or
reduce the barriers other service providers face in interacting with end
users.
Content (esp. Video) Distribution 2.0 – how telcos are in a position to
make money by helping to restore rational behaviour to the market
Technical Architecture 2.0– how telcos need to be able to easily access
a key untapped asset - customer data
Piloting 2.0 – how to succeed and learn quickly.