7 Ps of Coca Cola

1. MARKETING MIX
Of
By,
•
•
•
Ravi Rai
IBS Bangalore
Class of 2013

2. 7Ps
 Product
 Price
 Place
 Promotion
 Process
 Physical evidence
 People

4. PRODUCT
 Need to be able to assess the market and the customers’ mood
 Understand-product you are selling online is really in demand or
not
 Widest portfolio in beverage industry comprising of 3300
products
 Coca cola brands in India are Fanta, Maaza, Limca, sprite, Thums
up, Minute Maid, Nimbu fresh, Nested iced tea etc.

5. PRICE
 pricing is done according to the market and geographic segment
 By assessing what people can spend for some products,
 based on the competitors pricing
 Pepsi is the direct competitor to coke.

6. PLACE
 is available all over the world
 effective distribution network of coke has almost eroded the small
and middle level players in the market
 even the rural market by extensive distribution and have eroded the
market share of Bovonto, Kalimark etc.

7. PROMOTION
 invests billions of dollars a year in advertising and promotions
 maintain its position of industry leadership against rival Pepsi
 spends a good portion of its ad budget on television advertising
 Magazine ads, online and social media have also been used as media
 promotions at the store are used to drive revenue during slow periods.

9. PEOPLE
 Number of consumer .
 Employees
 Management
 Culture
 Customer service

10. PROCESS
 Manufacturing process
 Distribution channel

12. PHYSICAL EVIDENCE
 1st distinction of the product
 Easily identified by its looks
 Coca cola ;s logo is sufficient for this
 ‘Cola Cola’ favour in the soft drink
is only provided by coca cola

13. THANKYOU