The way a presentation is made can be a deal striker or a deal breaker. It's important to realize what aspects can play a major role in the success or failure of a presentation so that enough focus can be given to important aspects.

1. How The presentation becomes YOUR
Competitive tool
Gain the Edge with YOUR
Presentation

2. NOT ANOTHER Boring Presentation
 Pedagogy : The method and practice of teaching,
especially as an academic subject or theoretical concept.
 Andragogy : The method and practice of teaching adult
learners; adult education.
 Synergogy : Systemic approach to learning in which
members of small teams learn from one another. through
structured interactions, thus the idea of synergy in
learning

4. Discussion Points
 Revise what we Know about Presentation / Communication (25 mins)
 Customizing your presentation – Discussion (15 mins)
 Common Business Communication Tools (30 mins)
 Design Thinking
 Business Model Canvas
 Customer Journey Mapping

5. Revise what we Know about
Presentation / Communication
Revisit  Unlearn  Learn

7. Golder Rule of Communication
 Tell them what you are going to tell them (Executive Summary)
 Tell them (Body)
 Tell them what you told them (Summary and Next steps)
Listeners only remembered 50% of what was said. By the next day that had dropped to 25%, and a
week later it was 10%.

8. Elements of a Presentation
 Purpose
 Know your Audience
 Customized Fundamental Presentation
 Structure
 Visual
 Vocal
 Verbal

9. Purpose
 To Inform
 To Instruct
 To Entertain
 To Inspire/ Motivate
 To Activate/ Stimulate
 To Persuade

10. Know Your Audience
Aircraft
Genuine
Travelers
Hostage
Terrorists
Hijacker

11. Customize your Presentation

12. Structure
Opening Facts Benefits Evidence Close
Example :
If a structure is given as a Guideline  stick to the structure
The Problem What we did
What we
found
What that
means
What
we need
to do
Example :

13. Visual
 Body Language
 Posture
 Gesture
 Eye Movement
 Facial Expressions
Perceptions are formed by the audience way before you utter your first word

14. Vocal
 Emphasis
 Pauses
 Pace
 Pitch
 Volume
 Modulation
 Emotion
 Expression
 Action
Listeners only remembered 50% of what was said. By the next day that had dropped to 25%, and a
week later it was 10%.

15. Triangle & Circles of Communication
Can
Should
Must
WHAT
HOW
WHY
What MUST be said ? What SHOULD be said ? What CAN be said?

16. The 10Cs of Effective Communication
 CONFIDENT
 CANDID
 CLEAR
 CONCISE
 COMPLETE
 CORRECT
 CONTINUOUS & COHERENT
 CREDIBLE
 COMPETENCE
 COURTEOUS

17. Adapt to the Style of your Audience
ACTION STYLE AUDIENCE
• Get to the point immediately
• Elaborate
• Be brief
• Talk quickly
• Talk decisively
• Talk with confidence
• Be prepared to answer
• Debate the merits
ENERGY STYLE AUDIENCE
• Speak quickly and spontaneously
• Build social and business relationships
• Make connections with ideas and interests
• Talk about possibilities
• Use animated tone, gestures and passion
• Show the difference you can make
• Show your team to resolve the issues
THINK STYLE AUDIENCE
• Be well organized and systematic
• Be detailed; precise and straightforward
• Get down to business quickly
• Talk slowly and methodically
• Use facts, figures and data
PEOPLE STYLE AUDIENCE
• Show sincere interest
• Find common interests
• Ask questions patiently
• Draw out personal views and goals
• Listen and be responsive
• Present views quietly and politely
• Engage in small talk before getting in
• Explain how you can help achieve the goal
Assertive
High
Low
Expressive HighLow

18. Customizing your presentation
Be consistent with the flavor you choose

27. Business Communication Tools
Common Language to build links

28. Common Tools

29. Design Thinking…

31. Customer/Consumer’s Journey Mapping
 The consumer decision journey

32. Persona Analysis

34. Designing the slide deck
http://desiznworld.com/2015/06/18-nice-
powerpoint-timeline-templates.html

35. How to Adapt the Way
You Communicate to
Different Situations
http://www.wikihow.com/Adapt-the-Way-
You-Communicate-to-Different-Situations