will help in learning about the marketing of a product...

1. PRODUCT PLANNIGN AND DEVLOPMENT II
RANJANI R
28

2. What is a Product ?
A product is offered to a market attention,
aquisitition, use or consumption that can
satisfy a need or want.
Products : cars, computers, cell phones
(tangible)
Products : services, persons, events,
places, organizations, ideas
Most important : services.
Services : activities, benefits, satisfactions
(intangible)

3. What is Price ?
Price = sum of all the values that customers
give up in order to gain the benefits of having
or using a product or service.
* Major factors affecting buyer choice
* Only element in marketing mix that produces
revenue.
* Most flexible among all.
* Can be changed quickly
* Plays a key role in creating customer value &
building customer relationship.

4.  CONSUMER PRODUCT-
 1.CONVENIENCE PRODUCTS
 2.SHOPPING PRODUCTS
 3.SECIALTY PRODUCTS.

5.  UNSOUGHT PRODUCTS:-A category
of goods and services which the buyer (a) is
unaware of, or (b) would prefer not to think about
buying.
 INDUSTRIAL PRODUCTS:-Products which are
not so widely for public use, only for some
specific area and detail industrial customers

6. NEW PRODUCT DEVELOPMENT
STRATEGY
 A firm can obtain new
products in two ways.
 I. One is through acquisition-
by buying a whole company ,a
patent ,or a license to produce
someone else’s product.
 II. The other is through the
firm’s own ‘NEW-PRODUCT
DEVELOPMENT’ efforts .By
new products we mean
original products, product
improvements , product
modification, and new brands
that the firm develop through
its own research and
development efforts

7. WHY DO SO MANY NEW PRODUCTS FAILS?
 Due to high price then it deserves.
 Overestimate market size

8.  1. Idea generation
 2. Screaming of idea
 3. Business analysis

9.  Prototype development:-
 Market tests:-

10. . COMMERCIALIZATION:-

11. MANAGING NEW PRODUCT
DEVELOPMENT
 Strategic
 Flexible
 Interactive
 Integrative
 Ongoing

12. PRODUCT LIFE CYCLE STRATEGY
• Product Development
• Introduction
• Growth
• Maturity
• Decline

13. • Style
• Fashion
• Fad

14.  Not all de products has de same life cycle. Some is
introduce and die. Eg Motorola
 Some stay in maturity stage for a longer time. Sony
Play Station 1.
 Some enter in decline stage n then cycled backed
into growing stage through the strong promotion.
 Well managed brand could live forever.

15.  PRODUCT DECISIONS AND SOCIAL
RESPONSIBILITY
 INTERNATINAL PRODUCT AND SERVICE
MARKETING.

16.  DEVELOPING A STRATEGIC MARKETING PLAIN
TAKES WORK-A FIRM UNDERSTANDING OF
THE MARKETS YOU PLAIN TO SELL TO,THE
PRODUCT YOU AND YOUR COMPETITORS
OFFER, YOUR BUSINESS OBJECTIVES, ND BGET.

17.  PART ONE- MARKET:
 PART TWO – PRODUCT
 PART THREE- BUSINESS OBJECTIVES:
 PART FOUR- MARKETING BUDGET, PRIOR
EFFORTS AND RESULTS, OTHER PLANNED
TACTICS AND TIMING.

18.   THANKYOU HAVE A
GOOD DAY   