1. • Masthead
• Banner Headline
• Strapline
• Splash
• Lure
• Publishing Information
• Nib
• Caption
• Cover Lines
• Byline

2. Mastheads

3. Coverlines

4. Rule of Thirds

6. Denotation and Connotation
 One of the initial ways in which to analyse a
media text is look at it’s denotation and
connotation.
 The denotation is simply describing what
something is.
 The connotation is to think about what the
meaning the object is(what does it make you
think of).

8. Denotation/ Connotation
• Denotation
A photograph of a
handgun on a white
background.
• Connotation
The gun symbolises
violence, death, war, act
ion, pain etc...

13. Camera Shots
• What kind of camera shots or angles are there?
• Close ups
• Long Shot
• Wide Shot
• High Angle
• Low Angle
• How can we find connotations in camera angles?

14. Close Ups
• Close ups connote that
the audience is next to
the character.
• It suggest intimacy and
emotional closeness.
• Close ups are normally
used in dramatic
scenes.

15. Close Ups
• There are three main types of close up.
Medium Close Up Close Up (CU) Extreme Close Up
(MCU) (ECU)

16. Long/ Wide Shots
• Wide shots are often
depict cityscapes,
views or vistas.
• Wide shots connote a
sense of scale or
grandeur.
• They put the
characters and story
into a “bigger picture”

17. High Angle/ Low Angle
• A high angle shot makes the • A low angle shot makes the
audience feel as if they are audience look up at
towering above a character. someone.
• This can connote the • This can connote a sense of
character is intimidation or symbolise
vulnerable, isolated or the power of a character.
powerless.

18. • Watch the following clip and write down the
types of camera angle you see throughout.
• http://www.youtube.com/watch?v=0OYBEquZ
_j0

19. Mise-en-scene
• Mise-en-scene is French for “visual theme”.
• It is used to describe how the camera
shots, clothes, lighting, set design, objects
and space in a scene are used to create “a
look”.
• In a film, Mise-en-scene would be everything
except for the dialogue and sound.

20. What is the mise-en-scene in this
image?

22. Other Terms
• Copy – Any text that appears on a magazine
page.
• Layout – The way in which images, colours
and text are arranged on a page.