Lightning talk from HighEdWeb New England, March 18, 2013

1. Improv Content Strategy
Georgy Cohen @radiofreegeorgy #hewebne #ne11 3/18/13
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2. Has this ever
happened to you?

3. mad hatter
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4. scream
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5. So. Many. Questions!

6. • Who is this for?
• What are we trying to accomplish?
• What content is needed to reach these people
and achieve these goals?
• What is the state of preexisting content (if
any)? Has it been audited? Is it being revised?
• Where is new content (if any) coming from?
• Who will manage this content going forward?
• What is the process for evaluating the
effectiveness of this effort going forward?
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7. tl;dr

8. Porsche
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9. Flamng wreck
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10. #headdesk

11. Do the Right Thing
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12. I don’t want your life.
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13. Mox
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14. *deep breaths*

15. Bugs in Albuquerue / signpost
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16. I was up above it...
Now I’m down in it.
Trent reznor
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17. (BRB, crying
at my desk)

18. 18

19. 19

20. Red pill / blue bill - honesty about the project
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21. Synchronize swatches
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22. Hippo
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23. Mighty mouse
Here I come
to save the day!
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24. Get support from a
champion, if you can.

25. Be decisive.

26. Be selective.

27. Progress over
perfection.

28. Delegate.

29. Be resourceful.

30. Schedule a
post-mortem.

31. Live for Day 2.

32. L E R
THE SECRET TO
P
CONTENTO ISTRATEGY
S R !
T .
A L E
IS LEADERSHIP

33. THE SECRET TO
CONTENT STRATEGY
IS LEADERSHIP.

34. “ Underneath it all, a master content
strategist must be an advocate and a
diplomat. We must advocate on behalf of
the end users, the business users, the
stakeholders, and the content vision itself.
And we must use diplomacy to influence a
wide range of people over whom we don’t
have any actual authority.
Rachel Lovinger, Content Strategy Director, Razorfish NYC
http://www.alistapart.com/articles/tinker-tailor-content-strategist/
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35. “ The only way out is to stop waiting for
permission, and to start leading. This isn’t
technically complex, but it takes courage: the
willingness to leave our comfort zones, face
our own fear of confronting the status quo,
and overcome our resistance to shipping.
- Jonathan Kahn, Together London
http://lucidplot.com/2011/10/03/governance-linchpin/
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36. Thank you!
Mighty mouse
@radiofreegeorgy meetcontent.com
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