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Corporate Vision & Mission Vision To become an entertainment company that creates additional value in joy and comfort, and convenience in their products. Mission To design products which have unique features of creativity, user friendliness and entertainment to their customers. To provide their customer with the most cost effective and competitive products within the shortest lead-time. To go further into Asean regional markets by enhancing brand image and expanding the sales of their entertainment products.
Pioneer Head Office in Japan
Corporate Profile Company 		PIONEER CORPORATION Head Office 	1-1 Shin-ogura, Saiwai-ku, Kawasaki-shi, 			Kanagawa 212-0031, Japan  Originated 		January 1, 1938 (as Fukuin Shokai Denki 			Seisakusho) Established 		May 8, 1947 President 		Susumu Kotani Num of employees	29,046 (as of March 31, 2010)
Manufacturing factory in Muar Johor
Sales & Marketing Division
PRODUCTS Car Entertainment DJ Product Home Entertainment
Car Entertainment Accessories Car AV Car Speakers Power Amplifiers Car subwoofers ODR & pure component systems Car Audio
DJ Products Dual Digital Player DJ Mixers Effectors DVD-CD Deck and Players Accessories Media Controller
Home Entertainment Plasma TV AV Receiver Blu Ray Player  Home Theater Systems
DVD Player Recorder Speakers Headphones Audio
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Pioneer technology corporation

  • 1.
  • 2. Corporate Vision & Mission Vision To become an entertainment company that creates additional value in joy and comfort, and convenience in their products. Mission To design products which have unique features of creativity, user friendliness and entertainment to their customers. To provide their customer with the most cost effective and competitive products within the shortest lead-time. To go further into Asean regional markets by enhancing brand image and expanding the sales of their entertainment products.
  • 4. Corporate Profile Company PIONEER CORPORATION Head Office 1-1 Shin-ogura, Saiwai-ku, Kawasaki-shi, Kanagawa 212-0031, Japan  Originated January 1, 1938 (as Fukuin Shokai Denki Seisakusho) Established May 8, 1947 President Susumu Kotani Num of employees 29,046 (as of March 31, 2010)
  • 6. Sales & Marketing Division
  • 7. PRODUCTS Car Entertainment DJ Product Home Entertainment
  • 8. Car Entertainment Accessories Car AV Car Speakers Power Amplifiers Car subwoofers ODR & pure component systems Car Audio
  • 9. DJ Products Dual Digital Player DJ Mixers Effectors DVD-CD Deck and Players Accessories Media Controller
  • 10. Home Entertainment Plasma TV AV Receiver Blu Ray Player Home Theater Systems
  • 11. DVD Player Recorder Speakers Headphones Audio