Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Tumblr presentation
1.
2. Tumblr is a micro-blogging platform, similar, in some ways, to
Twitter. As opposed to blogs created using platforms such as
Blogger and Wordpress, micro-blogs typically present their
content in bite-sized pieces that are easy to update regularly and
on the go.
You can post text , Photos , Quotes , Links , Audio , Video , and
you can also chat with your tumblr followers.
What is tumblr ?
3. History
Tumblr was founded by David Karp
Karp and developer Marco Arment began working on
their own tumblelogging platform.
Arment left the company in September 2010 to focus
on Instapaper.
http://www.youtube.com/watch?v=ZKakEE1cnuQ
4. The CEO and founder of tumblr is David karp .
Development of Tumblr began in 2006 during a two-week gap
between contracts at David Karp's software consulting
company.
Tumblr was found on February 2007 and within two weeks, the
service had gained 75,000 users.
In June 2012, Tumblr featured its first major brand advertising
campaign in conjunction with Adidas.
How it all started
5. In April 2013 the website received more than 13 billion global
page views.
As of May 19, 2013, Tumblr hosts over 108.2 million blogs and
more than 50.8 billion posts in total.
On May 20, 2013, it was announced that Yahoo! and Tumblr
had reached an agreement for Yahoo! to acquire Tumblr for
$1.1 billion in cash.
And on August 8, 2013, Tumblr hosted over 130.5 million
blogs.
To date, Tumblr has received about $125 million of funding
from investors.
Tumblr today is translated in 13 different languages.
Tumblr’s Growth
6. The service is most popular with the teen and college-
aged user segments with half of Tumblr's visitor base
being under the age of 25.
Tumblr is popular with the female demographic, with
53.5% of visitors being female as of 2011.
17% of Tumblr users are spanish, compared to 9% of US
internet users who are Hispanic.
10% are African American, which is slightly higher than
on the internet in general.
Tumblr is mostly used by
7.
8. Dashboard - The dashboard is the primary tool for the typical Tumblr
user. It is a live feed of recent posts from blogs that they follow.
Through the dashboard, users are able to comment, reblog, and like
posts from other blogs that appear on their dashboard.
Queue - Users are able to set up a schedule to delay posts that they
make. They can spread their posts over several hours or even days
Tags - For each post a user creates, they are able to help their audience
find posts about certain topics by adding tags. If someone were to
upload a picture to their blog and wanted their viewers to find
pictures, they would add the tag #picture, and their viewers could use
that word to search up posts with the tag #picture.
HTML editing - Tumblr allows users to edit their blog's theme HTML
coding to control the appearance of their blog. Users are also able to
use a custom domain name for their blog.
Features and Blog managements
9. Tumblr has received criticism for the ability of
bloggers to violate copyright.However, Tumblr does
accept Digital Millennium Copyright Act (DMCA) take-
down notices.Tumblr's visual appeal has made it ideal
for photoblogs, which often include copyrighted
works from others and publishing them without
payment. Tumblr users are able to post content that
is not their own by "Reblogging". "Reblogging" is a
feature on Tumblr which allows users to re-post
content that they found on a blog which they
subscribe to or liked, onto their own blog.
Copyright
10. Mobile Apps
An Apple App Store application created by Jeff Rock and
Garrett Ross, the service launched its official iPhone app. In
June 2012, Tumblr released a new version of its iOS app,
Tumblr 3.0 allowing support for Spotify, hi-res images and
offline access.
The site became available to BlackBerry smartphones on
April 17, 2010 via a Mobelux application in BlackBerry World.
An app for Android is also available.
A Windows Phone app was released on April 23, 2013.
An app for Google Glass was released on May 16, 2013
13. Tumblr was a nonprofitable community but it turned on its first set of
paid “sponsor products” (Tumblr doesn’t like to call them “ads”).
Tumblr, at the time of July 2012 has now one more way of making
money which raises the total revenue channels to four
Premium Themes
Sponsor Products / Radar
Spotlight
Promoted Posts (Pin + Highlight) for Followers
How do they make money ?
16. Text - If you want to create a post that consists of text
only, this is the link to use. After you’ve typed in the title
and text that you want, you can use the links above these
boxes to edit text. You can bold text, italicize, create links
and bullet lists etc. Once you’re happy with your post, you
can preview or post straight to your tumblr using the
‘create post’ and ‘preview’ links.
17. Photo - This is the link you use to post photos to your
tumblr. You can post multiple photos and add a caption
and edit the caption using the same tools you would use to
create a text post. You can upload photos in many formats
and can upload from both your hard-drive or using a url if
you want to post a photo you found on another site.
18. Quote - This link allows you to post any quote you
want, and once posted, automatically frames it in in
different styles of quotation marks according to the
theme of your tumblr.
19. Link - If you want to share something from another
website, use this to post a link to it on your tumblr.
20. Chat - The chat link is used to post dialogue, and will
automatically arrange it with different colours or
styles for each person, according to your tumblr
theme.
21. Audio - This link allows you to share your favourite song, a
clip from a speech, a recording or any audio file you want
with tumblr. Once posted, a small black (or white,
depending on your theme) box will appear with play and
pause buttons. The only thing you need to remember
when posting a audio file is to change the audio file to Mp3
format, as it is the only format tumblr will upload.
22. Video - This link is used to post videos, and can be
either uploaded from your hard drive or embedded
using the video’s url, if you found it on another
website for e.g. YouTube.
23. Piczo is a 2003 webdesigning/ blogging site
That Was mostly used by teenagers.
Similarities : piczo and tumblr both gave the chance for users to use
html editorial .
However tumblr only had that option towards themes while piczo was
able to edit all features.
Tumblr and piczo both share the same concept of video ,
text,links,audios,quotes.
Vs
