Jinfeng (Jenny) Jiao

Assistant Professor of Marketing

Advertising / Marketing / PR

Jinfeng (Jenny) Jiao is an Assistant Professor of Marketing at Binghamton University's School of Management. She received her PhD in Marketing from the University of Iowa in 2015. She also holds an MBA and a master’s degree in political science from Virginia Tech. Prior to her academic career, she worked at Hill+Knowlton Strategies in Beijing as an assistant consultant for HP public relations in the Asia Pacific area. At Binghamton University and University of Iowa, Jenny has taught courses in consumer behavior, social media marketing, marketing strategy, and marketing research. She has experience teaching PhD seminars, as well as MBA and undergr