Main Takeaways: -Learn the what, why, how, when, and where of measuring product performance. -Success metrics are more than just formulas. -How to get org-wide alignment on performance measurement

1. www.productschool.com
Defining Success Metrics for Your Product
by Google Product Leader

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5. June 2021
Defining Success Metrics for
Your Product

6. Proprietary + Confidential
These are my personal opinions
and Google is not responsible for
any content/opinions expressed
today.

7. Agenda
01 What are metrics?
02 Why do we need them?
03 Why are they so hard?
04 How to define them?

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What is a metric?
In the broadest terms, a metric is any collectable, quantifiable
measure that enables one to track the performance of an
aspect of your product or business, over time.

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Why do we need metrics
Product
perspective
Accountability Early indicator
of issues
Team
perspective
Funding
e.g. headcount,
budget
Decision-making
e.g. prioritization
North Star Impact

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Why success metrics are hard?
Can be hard to instrument
Vulnerable to change
Tough to prioritize
Needs a lot of time
investment

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How to define metrics?
Define the user
and business
goals of the
product
Define actions
in the product
to meet the
goals
Define metrics
for each action
Monitor impact
of the metrics

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When to define metrics?
Much before you need them.
Define vision,
strategy and
roadmap
Gather
product
requirements
Finish design Code complete Launch
Define output
metrics
Define more detailed
input metrics
Product development journey

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Thank you
Questions?

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