1. Infusing Problem Gambling Into
Existing Prevention Efforts

2. Imperatives
• Meets requirements in new OAR
• No other voices—not yet in SAMHSA, no
MADD equivalent, no federal research
• If you aren’t talking about pg, no one else is
either

3. If you know
alcohol/drug/tobacco
prevention, you know
problem gambling
prevention

4. Risk & Protective Factors
are the same for ATOD and PG and require similar
interventions
RISK FACTORS PROTECTIVE FACTORS
• poor parenting • strong family bonds
• school failure • clear rules of conduct
• pro-use community • parental involvement and
norms monitoring
• affiliation with peers • strong bonds with school,
exhibiting behavior community
• availability/access • moderation norms

5. Challenges
• Not on people’s radar screens
• Not seen as an addiction
• “We just don’t see it” when it comes to
youth

6. Turning challenges to messages
• Not on people’s radar screens—you bring it
up, highlight it, talk about it, include it
• Not seen as an addiction—include that info
in what you tell people—show brain slides,
call it an addiction, DSM 5 it will be the
first behavioral addiction
• Not seen as risky

8. Infusion – minimal decencies
• Add it to your business card, email
signature, etc
• Make sure it is included in your prevention
website even if only a link to
www.problemgamblingprevention.org
• Make sure it is mentioned in your
prevention service brochures
• When you release youth risk data, make
sure it is included
• Include it in your reports

9. Infusion Ideas by CSAP
Strategy:
some examples

10. Infusion by CSAP Strategy:
Information Dissemination
• Calendar
• Media: examples on
www.problemgamblingprevention.org
• Teachable moments

11. Examples of
teachable moments
• When crimes make the • school publicizes its
paper and a gambling participation in Scratch
problem is involved Off for Schools
(embezzlement, theft) • celebrity gambling issue
• During major annual hits the national news
sports events: March • gambling industry hits
Madness, Super Bowl, the local, state or national
World Series, Civil news
War, Triple Crown

12. More examples
• When the World Series of Poker winner is
announced
• If gambling is used inappropriately as a
fundraiser
– Casino nights
– Newport News Times

13. Ways to respond
• Press release
• Letter to the editor/Op-Ed
• Blog entry
• Informational email
• Request a meeting
• Radio talk show
• Presentation
• Phone call
Which one(s) to use depends on time, resources,
context and goal

14. What’s the goal?
• Crime in paper: pg prevalence; increase
awareness of free treatment
• Sports events: pg prevalence, addiction potential
and availability of help
• School scratch offs: youth gambling prevalence;
consider the message being sent; advocate for
more education on pg in schools
• Casino night: youth gambling prevalence;
consider alternatives and at least offer pg
information; advocate for more education

15. Resources
• Adult prevalence study
• Student Wellness Survey
• Helpline website
• Prevention Coordinator’s website
• Local treatment providers
• AMH staff
• Voices of PG Recovery

16. Infusion by CSAP Strategy:
Prevention Education
Youth video and discussion guide – middle school
High school curriculum pieces – developed by a
HS teacher; both products free download at
http://www.problemgamblingprevention.org/youth.htm
Your local teachers need you to “show and tell”
them about these materials; pg is included in
their curriculum standards (see
http://www.problemgamblingprevention.org/educators.htm and scroll down to health
ed standards)

17. Coming soon! Ready to use modules for
including problem gambling into EBPs
• Project Northland
• Girls Circle
• Life Skills
• Too Good For Drugs & Violence
• Project Alert
• Strengthening Families 10-14
• Latino parenting class
Being developed by your prevention colleagues
Webinars on each will be held in January and the modules
will be available to all

18. Infusion by CSAP Strategy:
Alternative Activities
Example: casino night alternatives
Factsheet and ppt located at:
http://www.problemgamblingprevention.org/y
outh/Fact-Sheets/Casino-Night-Fact-
Sheet.doc

19. Infusion by CSAP Strategy:
Community Based Processes
Educate your coalitions about youth gambling
and problem gambling in general

20. Infusion by CSAP Strategy:
Environmental Approaches
School policies
Retailer training
Advertising and placement

21. Infusion by CSAP Strategy:
Problem Identification & Referral
Problem gambling education programs
(treatment agencies, at risk youth programs,
etc.)
Familiarize yourself with and promote
Helpline 1-877-my limit and
1877mylimit.org

22. Strategic prevention framework
and PG

23. Discussion: how can PG be infused into these aspects of
SPF?
• Assessment—unlikely to come up in most community
assessments unless you add it; may not be at the top due to low
community awareness but still needs to be addressed
• Capacity—likely only you and your treatment partners at first;
increasing general awareness will increase partner base; you do
have dedicated funding and a lot of resources at your disposal
(www.problemgamblingprevention.org)state office
staff/prevention colleagues
• Planning—deliberately include pg prevention in your plans
and use some of the ideas discussed in the webinar
• Implementation—same
• Evaluation--same

24. Infusion for SPF
18-25 year olds,
in addition to having
highest rates of binge
drinking, also have
highest rates of
gambling problems

25. Include and share this info when talking
about risks for 18-25 year olds

26. Risks travel together and should
be addressed together
sexual
behavior
drinking
Problem
Behaviors
smoking
gambling
drug
use

27. Next steps?
• Individual technical assistance
• Webinars on the new products - January
• Periodic calls on particular infusion ideas
for more indepth?

28. •National PG conference:
July 2013 in Seattle
plan to attend-prevention is a track!
put in a proposal!
Info on pg prev coordinator’s website
http://www.ncpgambling.org/i4a/pages/index.cfm?p
ageid=4520