SEO | The History & Basics
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A brief overview on the history of search engine optimization, getting your website search friendly and findable and link building by Preston Van Dyke.
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SEO | The History & Basics
- 1. Search Engine Optimization A site that LOOKS GOOD is NO GOOD unless it can BE FOUND. Snapshot: How Search Engines Work Quick History of Search Engine Optimization Current SEO Techniques Search Engine Marketing
- 2. How Search Engines Work A site that LOOKS GOOD is NO GOOD unless it can BE FOUND. Begin crawling at trusted sites. Follow links to discover new pages. Determine unique content and relevancy. Parse code and index pages.
- 4. Meta Tags Determined Relevancy
- 6. Link Juice Introduced/Link SpammingOn To Current Factors & Practices
- 7. URL |On-site Optimization A site that LOOKS GOOD is NO GOOD unless it can BE FOUND. URL Structure Dynamic URL - These are common on blogs, forums and e-commerce sites and may look like this: http://www.yourdomain.com/category/thread.php?threadid=12345&sort=date Static URL - Does not rely on variable strings. Easier to optimize for relevant keywords and remain cohesive throughout the site. http://www.yourdomain.com/category/this-is-a-filename.html
- 8. Titles |On-site Optimization A site that LOOKS GOOD is NO GOOD unless it can BE FOUND. Titles Page Title H1
- 10. To serve as a short, text "advertisement" to click on your results in the search results.
- 12. Avoid over selling the site. Keep the description honest.
- 14. Competition
- 15. Demand
- 18. It is impossible to pinpoint the exact, optimal number of times to use a phrase on the page, but - 2-3X on short pages, 4-6X on longer ones and no more than makes sense in the context of the copy.
- 19. Important keywords should be featured in the first few words (50-100, but hopefully even sooner) of a page's text content.Graphic Courtesy of SEOmoz.org ;)
- 21. Do not exceed more than 100 links on a single page.
- 25. Use brief accurate (meta) descriptions
- 27. Offer Quality Content Useful To Visitors
- 30. Manual Suggestion/Approval – Requesting links from relevant ranking sites, writing optimized articles with anchor links and manual submissions to directories.
- 31. Commenting – Guestbook signings, forum signatures, blog comments, or user profiles. While typically low quality in large sums they can draw results.