3. • Corporate social responsibility is the term
used to describe the way that a business
takes into account the financial,
environmental and social impacts of
decisions and actions it is involved in.
• It is an increasingly important issue in
business, as managers, consumers,
investors and employees have begun to
understand how economic growth is
linked to social and environmental well-
being.
4. Why is it important to organizations?
• There have been increased demands from
employees, customers and government
bodies for businesses to be more open
about their activities and that they reach
and maintain acceptable standards in their
business practice.
• For employers, CSR is now seen as an
important way to increase competitive
advantage, protect and raise brand
awareness and build trust with customers
and employees.
5. Types of corporate social responsibility
• Here are a few of the broad categories of social
responsibility that businesses are practicing:
6. Environment
• One primary focus of corporate social
responsibility is the environment.
• Businesses, both large and small, have a
large carbon footprint.
• Any steps they can take to reduce those
footprints are considered both good for the
company and society as a whole.
7. Philanthropy(Charity)
• Businesses also practice social
responsibility by donating to national
and local charities.
• Whether it involves giving money or
time, businesses have a lot of resources
that can benefit charities and local
community programs.
8. Ethical labor practices
• By treating employees fairly and ethically,
companies can also demonstrate their
corporate social responsibility.
• This is especially true of businesses that
operate in international locations with
labor laws that differ from those in the
United States.
9. Methodology of Corporate Social Responsibility
• CSR is the procedure of assessing an organization’s
impact on society and evaluating their
responsibilities.
• It begins with an assessment of the following
aspects of each business:
1. Customers
2. Suppliers
3. Environment
4. Communities
5. Employees
10. Examples of Corporate Social Responsibility in India
• Tata Group in India has a range of CSR projects,
most of which are community improvement
programs.
• For example, it is a leading provider of maternal
and child health services, family planning, and has
provided 98 percent vaccination in Jamshedpur.
• The company also endorses sports as a way of life.
It has established a football academy, archery
academy, and promotes sports among employees.
• It offers healthcare services all over the country
with programs like rural health development. -
11. Aptech
• Aptech a leading education player with a global
presence that has played a broad and continued
role in encouraging and nurturing education
throughout the country since its inception.
• As a global player with complete solutions-
providing capabilities, Aptech has a long history of
participating in community activities.
• It has, in association with leading NGOs, provided
computers at schools, education to the deprived,
and training and awareness-camps.
12. Infosys
• Infosys is aggressively involved in a variety of community
growth programs.
• In 1996, the company created the Infosys Foundation as a not-for-
profit trust to which it contributes up to 1 percent of profits after
tax every year.
• Moreover, the Education and Research Department at Infosys
also works with employee volunteers on community development
projects.
• The management team at Infosys continues to set examples in the
area of corporate citizenship and has involved itself vigorously in
key national bodies.
• They have taken initiatives to work in the areas of research and
education, community service, rural outreach programs,
employment, healthcare for the poor, education, arts and culture,
and welfare activities undertaken by the Infosys Foundation.
13. Mahindra & Mahindra
• At Mahindra & Mahindra, The K. C. Mahindra Education Trust
was established in 1953 with the purpose of promoting education.
• Its vision is to renovate the lives of people in India through
education and financial assistance across age groups and across
income strata.
• The K. C. Mahindra Education Trust undertakes a number of
education plans, which make a difference to the lives of worthy
students. T
• he Trust has provided more than Rs. 7.5 crore in the form of
grants, scholarships and loans.
• It promotes education mostly by the way of scholarships. T
• he Nanhi Kali (children) project has over 3,300 children under it
and the company aims to increase the number to 10,000 in the
next two years by reaching out to the underprivileged children,
especially in rural areas.
14. ICICI Bank Ltd
• The Social Initiatives Group (SIG) of ICICI Bank Ltd works with
a mission to build the capacities of the poorest of the poor to
participate in the larger economy.
• The group identifies and supports initiatives designed to break the
intergenerational cycle of poor health and nutrition, ensure
essential early childhood education and schooling as well as
access to basic financial services.
• Thus, by promoting early child health, catalyzing universal
elementary education and maximizing access to micro financial
services.
• The SIG works by understanding the status of existing systems of
service delivery and identifying critical knowledge and practice
gaps in their functioning.
• It locates cost effective and scalable initiatives and approaches
that have the potential to address these gaps and supports research
to understand their impact.
15. Dalmia Cement (Bharat) Limited
• The water source for the villages in and around the Dalmia
Cement factory is dependent on rains. During summer months,
the villagers. Considering the difficulties and hardship faced by
the people, the company, took the initiative of making water
available
by:
• Providing deep bore wells. So far, 45 bore wells have been
provided in various villages, namely Kallakudi, Pullabmadi,
Edayathankudi etc. Approximately, 300 to 400 people get
adequate drinking water from each bore well.
• Water tanks to store the water.
• Rain and seepage water is harvested in the quarries of the
company is pumped into a tank and supplied to inhabitants.
• 44,000 trees were planted and nurtured over a period of eight
years.
16. CISCO System Inc.
• Philanthropy at Cisco is about building strong and
productive global communities - communities in
which every individual has the means to live, the
opportunity to learn, and the chance to give back.
• The company pursues a strong “triple bottom line”
which is described as profits, people and presence.
• The company promotes a culture of charitable giving
and connects employees to nonprofit organizations
serving the communities where they live. Cisco invests
its best-in-class networking equipment to those
nonprofit organizations that best put it to work for their
communities, eventuating in positive global impact.
• It takes its responsibility seriously as a global citizen.
Education is a top corporate priority for Cisco, as it is
the key to prosperity and opportunity.
