Overview deck for AppSheet, a Seattle startup company building a DIY platform for mobile app creation and deployment

1. a self-serve platform for business apps
praveen@appsheet.com
mobile apps from spreadsheets

2. paper + PC + Web   mobile + cloud
cloud file
system
adoption
BYOD among
business
workforce
all business
apps will be
mobile-first

3. but mobile app development costs a lot!
initial costs
• $20K - $50K
dev time
• 3-6 months
ongoing
costs
• upgrades &
fixes
• new devices
deployment
delays
• appstore
approvals
time
cost
fixed
$$ cost
recurring
cost
agility
cost

4. AppSheet: mobile apps from spreadsheets

5. build and deploy a new app in 1 minute
spreadsheet
app

6. value proposition: “democratize” app creation
initial costs
• $20K - $50K
dev time
• 3-6 months
ongoing
costs
• Upgrades &
fixes
• New devices
deployment
delays
• Appstore
approvals
drastically lower the bar (skill, time, cost)
for business app development

7. target market
“packaged”
apps
by ISV
by ISV
IT apps
by IT
by mobile
dev shops
$$$
departmental
& small biz
apps
DIY
(Excel), PC
dev shops
PC/web era
past
now ???
mobile
+
cloud

8. landscape: mobile app development platforms
low
cost
Customizable Apps “Democratizers”
Developer Platforms
Parse PhoneGap
Xamarin
Native SDKs
SalesForce1
Kony
Microstrategy
Taptera
AppSheet
Conduit
iBuildApp
Appcelerator
Telerik
Sencha
low-skill
high-skill
high
cost
Buddy

9. landscape: app development “democratizers”
app
external
iBuildApp
Conduit
drag-drop builders
WIX
Wordpress
AppSheet
internal
web
SharePoint
Static content, presentation-first Connected to data, function-first

10. revenue model
self-service model with freemium Saas pricing
notes:
• price for broadest adoption
• order of magnitude lower than competition
• charge for enterprise functionality

11. go to market
minimal direct sales
“organic” marketing/PR
• drive self-serve adoption of freemium product
partner channels
• spreadsheet providers
(Google/O365/Smartsheet)
• cloud-file systems (DB/Box/Gdrive/OneDrive)

12. the team
Praveen Seshadri (CEO)
CS Professor at Cornell
Partner Dev Mgr at Microsoft
SQLServer
Bing Search Advertising
Brian Sabino (CTO)
GPM SQL Mobile at Microsoft
Engineer at Hulu
Founder of LumenSpark
Founder of Alau.me
Dr.Susan Athey
Professor at Stanford Business
School, Microsoft Chief Economist
Paul Flessner
Ex-Senior VP of Server & Tools,
Microsoft
Phil Garrett (Engineer)
Developer – OLTP systems (Tandem)
Developer, program manager – database,
mobile, video (Microsoft)
Advisors
Investors
Seattle Area
Ben Slivka/Lisa Wissner
Raghu Ramakrishnan
Amit Mital
Bay Area
Venky Harinarayanan
Anand Rajaraman
Shiv Venkataraman

13. status
product
• core technology live
(www.appsheet.com)
• iOS and Android apps in
appstores
• integration with Dropbox
• Excel, GoogleSheet, CSV
• add-on for Google Sheets
• (beta) - Box, Smartsheet
enterprise beta
• Creative Artists Agency
• Cisco Systems
• McKinstry Construction
partnerships
• Google
• fast-track Sheets add-on
• launch at Google event
• Smartsheet
• customer collaboration
• Microsoft
• early discussions

14. raise
Prior Funding
o $200,000 F&F, self-funded, TechStars Seattle
Current Round
o Raising $600K via a convertible note (20% discount, $6M cap)
o $400K + committed already
o Expected burn: ~$65k / month
o Use of Funds: Engineering team (5), Marketing & PR, channel development
Future Rounds
o Expect to proceed through multiple future funding rounds
o Potential acquirers include
o Cloud file system providers
o Providers of office productivity suites
o Enterprise software platform providers
o Developer platform providers

15. appendix

16. what is the key insight/differentiator?
content display note taking
business data
form-based input workflows
business apps are driven by business data
AppSheet uses the business data
to automate mobile apps

17. which part of the problem are we solving?
mobile
business apps
external internal
content display
static content
dynamic
content
data capture
note-taking
forms-based
free-form
schematized
workflow
single-user
shared
database
single-user
organizational

18. software tools for business productivity
Order
capture
Business
productivity
apps
Inventory
tracking
Delivery
tracking
Product
catalogs
Time
cards
Record
taking