Internet, Social Media & Arab
◦ If the Arab region was one country, it would be the 3 rd most populous country,
after China & India.
◦ 25% of the population in the MENA region owns a smart phone.
◦ 11% of people in MENA region watch videos online.
◦ The online advertising market in the MENA region is around $180 million, with
70 million of that being spent on Google AdWorks.
◦ UAE has the highest internet penetration among the MENA countries at 69%,
with Jordan having 35% internet penetration.
◦ The most-visited website in the MENA region is Facebook, followed by Google,
and then Youtube, which has 85% reach.
◦ The most-visited website in Jordan is Al Rai, followed by Koora, AlMadina,
Khaberni then AlDustoor.
◦ 63% of MENA online audience is male, 37% are female
Internet, Social Media & Arab
◦ There are 8,991,800 Egyptians & 2,223,780 Jordanians on Facebook.
◦ Arab youth 15-29 years old dominate 70% of Arab users on Facebook.
◦ There are 650,000 Arab users on Twitter, generating 37 Million Tweets, 56
Tweets per person, and 14 tweets per second.
◦ An active Twitter user is someone who tweets at least once a month, and there
are 16,886 Active twitter users in Jordan. while total users are around 65,000.
◦ Sample Twitter volumes in the region include Jordan at 630,000, the UAE at
3,900,000, and Kuwait at 11,100,000 tweets.
◦ Kuwait generates 1/3 of all Tweet volume in Arab countries.
◦ Arab women are 1/3 of Social Media users in MENA region.
Social Media & Sharing
22 million fb users
•A total of 22 million+ users are
3% Rest of MENA
present on facebook in MENA
Jordon •Over 2 million only in past 6
•+40,000 New facebook users
•56% of them login at least, once
KSA a day
10% •75% of the users login at least
Morocco once a month
Twitter Usage in MENA
◦ The number of tweets had risen to 155 million a day, up from 55 million a day
around the same time last year, with a 41% increase daily in the number of
◦ The first quarter of 2011 has also shown a 50% increase in monthly unique
mobile signups and a 52% increase in Twitter account signups.
◦ Only 30-40 million of the 200 Twitter users are actually “active,” meaning that
most information on Twitter is generated by a minority, while the majority use
Twitter to consume news as more of a newsfeed than a microblog.
◦ The estimated number of active Twitter users in the Arab region at the end of
March 2011 was 1,150,292. Multiplying by the ratio of total users to active
users above (an average of 200 million/35 million = 5.7), we get a total Twitter
population of 6,567,280.
◦ The estimated number of tweets generated in the Arab region in the first
quarter of 2011 (Jan. 1 – March 30) by these “active users” was 22,750,000
tweets. The estimated number of daily tweets is 252,000 tweets per day, or
175 tweets a minute, or roughly three tweets a second.
◦ The estimated number of daily tweets per active user in the Arab region in Q1
of 2011 is 0.81 daily tweets.
◦ The most popular trending hashtags across the Arab region in the first quarter
were #egypt (with 1.4 million mentions in the tweets generated during this
period) #jan25 (with 1.2. million mentions), #libya (with 990,000
mentions), #bahrain (640,000 mentions), and #protest (620,000)