7. Qualitative and Quantitative data Senior Managers/CEOs 20 1 hour interviews HR Managers 70 30 x 1 hour interviews/ 1 focus group x 40 Middle Managers 30 1 hour interviews Lower level staff 100 90 minute focus groups CIPD Employee Outlook 2000 Survey
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9. Case Study Sample industry sectors Retail partnerships Multinational companies Family businesses Local authorities National government / public sector Professional services firm Financial services