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10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp
10 Best Practices to Add
Automation to Your Customer
Success Process
Paul Philp, @Pphilp
Founder and CEO, Amity
10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp
Customer
Success
Human
Duct Tape
10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp
Duct Tape Customer Success
Chaotic
Manual
Firefighting
Manual
Ad-hoc
Person
Dependent
10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp
The Cost of Duct Tape Customer
Success
Surprises
Churn
Expensive
Error Prone
Not Scalable
Missed
Opportunity
Little Innovation
10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp
Why Automation?
Leverage your unique
capabilities that help
your customer produce
the outcomes they want.
Same Effort
Proactively
increased
customer
outcomes.
10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp
Why Automation?
Domain expertise.
Relationship.
Creativity.
Leadership.
Solutions.
Coaching.
Repetition.
Rules.
Report.
Scalability
Innovation
Performance
Productivity
10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp
Intelligent Agents for Automation
Observe
DecideAct
10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp
10 Key Practices for Customer
Success Automation
10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp
1. Automate Data Gathering
CRM
User Activity
KPIs and
Outcomes
MarketingEmail
Tickets
Billing and
Financial
NPS /
CSAT
Customer
Hub
1/3 of a CSM’s
time is data
gathering.
10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp
2. Automate Insight: Early Warning
System
Critical Tickets
Health Scores
Usage Trend
Changes
Escalations
Outcome
Targets and
Goals
Benchmark
Indexes
Upsell
Opportunities
Operational
Delays
Engagement
Trends
10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp
3. Automate Synchronization
When Trial
Converts
Update SFDC Opportunity
Update HubSpot Contact
Increase Trial Playbook Health
Score
Create Xero Contact
10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp
4. Augment Manual Workflows
Implementation
Onboarding
Training
Renewals
Escalations
Quarterly
Business Reviews
Upselling
References and
Referrals
Step1
Tasks
Timeline
Step3
Tasks
Timeline
Step3
Tasks
Timeline
Step2
Tasks
Timeline
Step4
Tasks
Timeline
Step5
Tasks
Timeline
10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp
5. Identify and Eliminate Bottlenecks
10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp
6. Automate Trial Conversions
Behavioral
Emails
Identify “Hot
Prospects”
Automatic
Conversion
Reporting and
Analytics
10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp
7. Automate “High/Low Touch” Customer
High Touch
Low Touch
Moderate
Touch
Product ‘A’
Product ‘B’
10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp
8. Automate Champion ‘Hard Bounce
Email’
LinkedIn and
Social Media is
Unreliable
Indicator.
Bounced emails
are a strong
indicator.
When your champion
leaves, it is a urgent
challenge to develop a
new champion.
10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp
9. Automate Customer Value Emails
10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp
10. Automate Customer Journey Tracking
10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp
Amity
The Open Customer Success Platform.
10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp
The Pre-Amity Command Center
10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp
From Chaos to Customer Success
Automatic Data Collection and Analysis
Renewals
Trial
Conversions
Visibility
Upselling
Retention
Referrals
Growth
Productivity
Scalability
10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp
Amity Key Features
Complete Customer Success Suite
Data
Integration
CRM
Email
Support
Billing
Marketing
Activity
Outcomes
Customer
Insight
Health Score
Trends
Alerts
Engagement
KPIs
Outcomes
Workflow
Automation
Rules
Playbooks
Notifications
Customer
Email
Tasks
Real-time
Lifecycle
Management
Visual
Goals
Drill Down
Historical
Performance
Reporting
Dashboards
Team
Performance
Account
Performance
Portfolio
Performance
10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp
Simplify
Day to Day
Workflow
Amity Benefits
Dramatically Improve CSM Productivity
Unify all
Customer
Data
Highlight
Churn /
Upsell
Focus on
the Right
Customer
Automate
Routine
Tasks Early
Warning
System
10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp
Q & A
10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp
Join our upcoming webinar on October 5th at 1pm ET:
10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp
Thank you for being here!
#CSAutomation

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10 Best Practices to Add Automation to Your Customer Success Process

  • 1. 10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp 10 Best Practices to Add Automation to Your Customer Success Process Paul Philp, @Pphilp Founder and CEO, Amity
  • 2. 10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp Customer Success Human Duct Tape
  • 3. 10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp Duct Tape Customer Success Chaotic Manual Firefighting Manual Ad-hoc Person Dependent
  • 4. 10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp The Cost of Duct Tape Customer Success Surprises Churn Expensive Error Prone Not Scalable Missed Opportunity Little Innovation
  • 5. 10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp Why Automation? Leverage your unique capabilities that help your customer produce the outcomes they want. Same Effort Proactively increased customer outcomes.
  • 6. 10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp Why Automation? Domain expertise. Relationship. Creativity. Leadership. Solutions. Coaching. Repetition. Rules. Report. Scalability Innovation Performance Productivity
  • 7. 10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp Intelligent Agents for Automation Observe DecideAct
  • 8. 10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp 10 Key Practices for Customer Success Automation
  • 9. 10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp 1. Automate Data Gathering CRM User Activity KPIs and Outcomes MarketingEmail Tickets Billing and Financial NPS / CSAT Customer Hub 1/3 of a CSM’s time is data gathering.
  • 10. 10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp 2. Automate Insight: Early Warning System Critical Tickets Health Scores Usage Trend Changes Escalations Outcome Targets and Goals Benchmark Indexes Upsell Opportunities Operational Delays Engagement Trends
  • 11. 10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp 3. Automate Synchronization When Trial Converts Update SFDC Opportunity Update HubSpot Contact Increase Trial Playbook Health Score Create Xero Contact
  • 12. 10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp 4. Augment Manual Workflows Implementation Onboarding Training Renewals Escalations Quarterly Business Reviews Upselling References and Referrals Step1 Tasks Timeline Step3 Tasks Timeline Step3 Tasks Timeline Step2 Tasks Timeline Step4 Tasks Timeline Step5 Tasks Timeline
  • 13. 10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp 5. Identify and Eliminate Bottlenecks
  • 14. 10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp 6. Automate Trial Conversions Behavioral Emails Identify “Hot Prospects” Automatic Conversion Reporting and Analytics
  • 15. 10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp 7. Automate “High/Low Touch” Customer High Touch Low Touch Moderate Touch Product ‘A’ Product ‘B’
  • 16. 10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp 8. Automate Champion ‘Hard Bounce Email’ LinkedIn and Social Media is Unreliable Indicator. Bounced emails are a strong indicator. When your champion leaves, it is a urgent challenge to develop a new champion.
  • 17. 10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp 9. Automate Customer Value Emails
  • 18. 10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp 10. Automate Customer Journey Tracking
  • 19. 10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp Amity The Open Customer Success Platform.
  • 20. 10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp The Pre-Amity Command Center
  • 21. 10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp From Chaos to Customer Success Automatic Data Collection and Analysis Renewals Trial Conversions Visibility Upselling Retention Referrals Growth Productivity Scalability
  • 22. 10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp Amity Key Features Complete Customer Success Suite Data Integration CRM Email Support Billing Marketing Activity Outcomes Customer Insight Health Score Trends Alerts Engagement KPIs Outcomes Workflow Automation Rules Playbooks Notifications Customer Email Tasks Real-time Lifecycle Management Visual Goals Drill Down Historical Performance Reporting Dashboards Team Performance Account Performance Portfolio Performance
  • 23. 10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp Simplify Day to Day Workflow Amity Benefits Dramatically Improve CSM Productivity Unify all Customer Data Highlight Churn / Upsell Focus on the Right Customer Automate Routine Tasks Early Warning System
  • 24. 10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp Q & A
  • 25. 10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp Join our upcoming webinar on October 5th at 1pm ET:
  • 26. 10 Best Practices to Add Automation to Your Customer Success Process #CSAutomation @GetAmity @Pphilp Thank you for being here! #CSAutomation