The Lord wants to be the Lord of your life. You are called to mission just like the apostles were. Learn how you, as the Catholic faithful, can utilize social media for your personal brand and to spread the Gospel. Leran more: www.patrickpadley.com

1. Social media, personal branding &
the call to mission
Patrick Padley | @ppadley
PatrickPadley.com
Tweet with #FTP

2. TONIGHT’S GOAL
• Educate and provide perspective.
• Help you understand how you are called
to mission.
• Provide you with actionable tips that you can
go do now.
#FTP | @ppadley

3. my story
#FTP | @ppadley

6. #FTP | @ppadley

7. PAT PADLEY
• Social Media Strategist at DEG – Kansas City
• KC Ad council member, SQPN podcaster and board member.
• Leads/executed/advised digital efforts for Hallmark, Lee
Jeans, H&R Block, and Timberland
#FTP | @ppadley

8. My mission
Evangelize the Church with
my digital marketing
knowledge.
#FTP | @ppadley

9. digital has changed the landscape
#FTP | @ppadley

11. YOUTUBE IS #2 …most used search engine.
4 billion + hours of video are watched each month
http://www.youtube.com/t/press_statistics
-ComScore
#FTP | @ppadley

12. 1 BILLION + …active users on Facebook.
50% login once a day.
50% use a mobile device.
Average person has 130 friends:
(8,000 >> 1,000,000) = 51% more likely to buy
www.facebook.com/press
#FTP | @ppadley

13. 500 MILLION + …active users on Twitter.
50% of users login daily.
Every day, the world writes more than the equivalent
of a 10 million-page book in Tweets or 8,163 copies
of Leo Tolstoy’s War and Peace.
http://blog.twitter.com
#FTP | @ppadley

14. How does Christianity
fit in to a consumer
oriented society?
#FTP | @ppadley

15. Hedonism
“If it feels good, do it.”
#FTP | @ppadley

16. Minimalism
“What’s the least I can
do to get to heaven?”
#FTP | @ppadley

17. Individualism
“What’s in it for me?”
#FTP | @ppadley

18. #FTP | @ppadley

19. The Disconnect
It’s not the message.
It’s the delivery.
#FTP | @ppadley

20. How do we break
through the clutter?
#FTP | @ppadley

21. The Vatican Diocese/Archdiocese
Churches and Parishes #FTP | @ppadley

22. We should not settle for
anything different than
a fortune 500 brand?
#FTP | @ppadley

23. would St. Paul use Facebook?
#FTP | @ppadley

24. The bible doesn’t say
anything about blogs,
email or tablets.
#FTP | @ppadley

26. “
"Without fear we must set
sail on the digital sea,
facing into the deep with
the same passion that has
governed the ship of the
Church for two thousand
”
years… "
- Pope Benedict XVI (2010)
#FTP | @ppadley

27. our call to mission
#FTP | @ppadley

28. “
The Lord wants to
be the Lord of your
life.
”
#FTP | @ppadley

29. #FTP | @ppadley

30. “
Commit your way
to the Lord, trust in
Him and He will
act.
-Psalm 37
”
#FTP | @ppadley

31. what is personal branding and how can
I use social media?
#FTP | @ppadley

32. What is personal branding?
The identity management of associations,
feelings, thoughts, perceptions, attitudes,
towards an individual.
- Ramsey Mohsen’s definition
#FTP | @ppadley

33. When it’s done well…
• Trust
• Credibility
• New business
• Connect you to like minded individuals
#FTP | @ppadley

34. When it’s done well…
• Increase your "findability" in your social graphs
and with friends and colleagues.
• Define the relationship and tell your story.
• People you know, become your ambassadors.
#FTP | @ppadley

35. BUT, it must be…
Authentic
Passionate
Consistent
#FTP | @ppadley

36. “
The privilege of a
lifetime is being who
you are.
- Joseph Campbell
”
#FTP | @ppadley

37. “Ambient Intimacy”
#FTP | @ppadley

38. Tips:
• Create a homebase online (blog, website, even a Facebook
page).
URL/domain:
www.1and1.com
www.networksolutions.com
Simple Blog Platforms:
www.squarespace.com
www.tumblr.com
#FTP | @ppadley

39. Tips:
http://about.me <--- it’s free!

40. Your name here
#FTP | @ppadley

41. THE FEEDS ARE DIFFERENT
vs.
#FTP | @ppadley

42. Facebook sucks if your friends suck.

43. Tips:
Share right (don’t brag, be helpful) and
share often.
#FTP | @ppadley

44. TIP: Follow the 4:1 rule.
#FTP | @ppadley

45. #FTP | @ppadley

46. Curation vs. Creation
#FTP | @ppadley

47. #FTP | @ppadley
http://www.pardot.com/resources/whitepapers

48. TIP: Create Facebook interest lists
and Twitter lists.
#FTP | @ppadley

49. TIP: Tell a story with your pictures.
#FTP | @ppadley

50. #FTP | @ppadley

52. #FTP | @ppadley

53. just remember…
• You can not solely rely on social media.
• It can extend and facilitate …but it doesn’t
replace.
• Storytelling still counts for a lot.
#FTP | @ppadley

54. Try. Learn. Refine.
#FTP | @ppadley

55. Thank you.
Questions?
www.degdigital.com
www.patrickpadley.com
@ppadley on Twitter