LinkedIn for a "Business Marketer"

The world’s largest professional network
374,000,000+
Members
Only social
media plat
form
considered
effective for
b2b
Ever second two
more Professionals
are signing up to
join LinkedIn
#1 CHANNEL
TO DISTRIBUTE
CONTENT
Linked 96%
3 Billion company
Pages Registered
17 Million +
Professionals
in UK
Noushin Aslam- LinkedIn for Buinsess
Marteter

LinkedIn By Numbers
Uk Growth
LINKEDIN IS THE #1 CHANNEL TO DISTRIBUTE CONTENT
Percentage of B2B marketers who use various social media sites
to distribute content
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Introduction
Personal & Business use
Profile- How to make it Robust and complete
Connections
Groups & Business Pages
Recommendations
Maximising Impact -How to Add and generate value
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It only starts with a Robust Profile!
The essentials
Photo Guide- good or bad?
Customised URL- Refer to How to Guide.
Targeted Headline
Boost company presence
Summary- A snap shot – getting it right?
Become more visible in search
Recommendations
Complete Profile
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Status Content
Getting it right
• Expert area
• Who does what?
• For client, company, project?
• Audience
• Claim your niche
• Attention grabbing, highlight your specific
benefit/focus area
• Complete exercise
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Summary
• How to optimise profile to boost company presence on google and LinkedIn?
• Bio
• Company overview
• Embed references and company link
• Call to action
• How to Boost Ranking?
Tips from LinkedIn Solutions
• Keywords in your name, headline, company name, job title and skills rank
higher in the search results than keywords in other sections.
• Use a variety of keywords and terms in describing what you do and offer to
show up in a variety of search results. Jason Miller (Senior Content Manager)
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Content Example
Communications | Advocacy | Campaigns
• ‘Consultant’ is a pretty vague term. Here is
what I can do for you –
• write clear, jargon-free English (articles, reports, film scripts, press releases,
campaign materials, web content)
• shoot and edit video (DSLR & Adobe Premiere Pro) and produce films for the web
• oversee graphic designers and web developers
• generate ideas and devise strategy
• deliver published materials on time and on budge
By Daniel Silas Adamson (Writer Guardian BBC)
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Connections
if twitter is where you go to meet people you don’t know, Facebook is where you got to talk to
people you already know, then LinkedIn is where you go to get stuff done,
 Tapping into the right audience
 Why it is the number 1 social
network to drive traffic to your site?
 How to maximise the impact of your
brand?
 Why LinkedIn Targeting is most
accurate?
 How to contact?
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SEARCH OPTIMISING -HOW IT WORKS?
Google/LinkedIn
Keywords
Optimise Search
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LinkedIn Groups-How to Make it
work?
81% of the users are connected to the same group
• How to participate and add value?
You can join up to 50 groups but let’s face it—you and your colleagues may not
have the time to invest in cultivating conversations, connections and relationships
at that volume. Remember its not for selling!
• Find top groups
Weigh in on active discussions and point fellow group members to additional
information of value, whether that’s content published by your company or another
organisation.
If you have been marked for moderations by one moderator it will mark you all
across.
The key is to position yourself as a trusted and helpful peer rather than as a
marketer focused on reeling in the next customer.
If you are a moderator publish clear rules e.g don't promote blogs.
• What are the best practices for approval or disapproval for the requests?
LinkedIn Solutions 2015-
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Group Analytics
is it worth?
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Pulse allows access to tailored news based
on your interests.
Specifically, you as a marketer can easily
leverage all the great business knowledge
flowing through LinkedIn in the form of
news, Influencer posts, industry updates,
discussions, comments and more
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Content plan matters
How to ?Right Strategy
It is a platform to build
relationships
• “ Sell something, get a
customer for a day. Help
someone, get a customer
for life.”
• Jay Baer, Digital Marketing Strategist, Speaker,
Author and President of Convince & Convert
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Company Pages
Build Relationships, Attract and Engage followers
• What resonates most with followers and rives
engagement?
• Communicate in a personal and relevant
manor
• Tailor company up dates to targeted audience
your followers professional interests
• Share after meeting stories/news
• Include API if needed
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How to add Value?
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LinkedIn on Advertising
• Onsite Display
• Text Ads
• Spotlight Ads
• Follow Company
• Sponsored
Updates
• Sponsored Inmail
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LinkedIn Ads
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APIs
• Invite members to sign up to your site using their LinkedIn login
credentials
• Leverage select areas of the LinkedIn identity to deliver relevant
content
• Plug LinkedIn feeds into your site
• Invite your users to share updates across the LinkedIn platform
To add a LinkedIn plugin to your site or app, visit developer.LinkedIn.com
to generate the required code and add it to the source code of your site or
app. The LinkedIn Certified Developer Program (CDP) makes it easy to
engage developers certified to work with LinkedIn data, who are trained
and supported by LinkedIn. We also offer options for working with a
broader range of developers as well.
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Thank You
• For further queries please
• Contact me on
• www.linkedin.com/in/noushinaslam
• N.aslam@leedsbeckett.ac.uk
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LinkedIn for a "Business Marketer"

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