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2. 5/30/2015 Organizational behavior 2
Presentation
on

3. Contents:
Definition.
Nature.
ABC Model.
Functions.
Determinants.
Types.
Changing attitude.
Measurement of attitude.
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4. “Attitudes
”
is a relatively enduring
An Attitude
organization
Evaluation
of beliefs, feelings, and
towards socially significant
objects, groups, events or symbols.

5. 5/30/2015 Organizational behaviour Lesson 2 5

6. Nature of Attitude
•It is the feeling ,Beliefs of individual
and groups.
•These feelings and beliefs are defined
ones Predispositions towards given
aspects of the world.
•It is not permanent it changed

7. How Much Do You See of an ICEBERG?

8. ONLY 10% OF ANY ICEBERG
IS VISIBLE.
THE REMAINING 90% IS
BELOW SEA LEVEL.
How Much Do You See of an ICEBERG?

9. The ICEBERG
Phenomena is also
Applicable on Human
Beings
How Much Do You See of an ICEBERG?

10. SEA LEVEL
SKILLS
&
KNOWLEDGE
ATTITUDE
UNKNOWN
TO OTHERS
KNOWN
TO OTHERS
How Much Do You See of an ICEBERG?

11. SEA LEVEL
BEHAVIOR
KNOWN
TO OTHERS
UNKNOWN
TO OTHERS
VALUES – STANDARDS – JUDGMENTS
ATTITUDE
MOTIVES – ETHICS - BELIEFS
How Much Do You See of an ICEBERG?

12. Attitudes structure can be
described in terms of three
components.
Affective component.
Behavioral component.
Cognitive component.

13. Affective component: this
involves a person’s feelings /
emotions about the attitude
object. For example: “I am scared
of spiders”.

14. Behavioral component: the way
the attitude we have influences
how we act or behave. For
example: “I will avoid spiders and
scream if I see one”.

15. Cognitive component: this involves
a person’s belief / knowledge
about an attitude object. For
example: “I believe spiders are
dangerous”.

16.  According to Katz, attitudes serve five
important functions from the viewpoint of
organizational behavior. These are as
follows.
 1.Attitude is a determine function.
 2.Attitude is a contradictions.
 3.Attitude is a adjustment function.
 4.Ego Defense Function.
 5.Attitude is a knowledge function.

17.  1.Attitude is a determine function.
Attitude determine the meaning
of what is seen in the environment may be good
or bad means favorable attitude has good
meaning and unfavorable attitudes are bad
meaning.

18. 

 2.Attitude is a contradictions .
Means some time they give two
meaning words and diplomatic opinions about
the same things.
 3. Attitude is a adjustment function.
Attitude is provides a
function to adjust in the proper environment
to adjust themselves in that environment.
Treated them badly negative attitude and
treated them good a positive attitude.

19.  4.Ego Defense Function.
 Employees in
organization want to protect their own
image and some negative attitude for the
new comers and they have ego defensive
function when may not be changed.
 5.Attitude is a knowledge function.
 Attitudes
provide standards and
frames of reference that allow people to
understand, and perceive the world

20.  Family and peer group.
 If the parents has a positive attitude or negative
attitude for a object the children's will follow the
same attitude.
 Neighborhood.
 The Cultural Facilities, Religious group possible
ethnic which is affect the attitude.
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21.  Economical Status.
 The economical status of an individual change the
attitude and belief towards the Trade Unions and
Workers and Manager is different.
 Mass Communication.
 The Medias like TV, Radio, News Paper from
which they got the information's can changed the
attitude.
5/30/2015 Organizational behavior 2

23. Positive attitude in Organization. was initiated by
Martin Seligman in 1998
Positive thinking is a mental attitude that admits into
the mind thoughts, words and images that are conductive
to growth, expansion and success. It is a mental attitude
that expects good and favorable results. A positive mind
anticipates happiness, joy, health and a successful
outcome of every situation and action. Whatever the mind
expects, it finds.

25. Function of Positive attitude
1.Maximize the Productivity.
2.Team Work.
3.Self Management and Problem Solving.
4.Improve quality.
5.Reduce Stress.
6.Loayl to Organizations

26. Negative thoughts
words and attitude bring up negative and
unhappy moods and actions. When the
mind is negative, poisons are released
into the blood, which cause more
unhappiness and negativity. This is the
way to failure, frustration and
disappointment.

28. Cause dissatisfaction and Negative
attitude
1.No Promotion and security of job
2.Less Salary and Unfair reduction.
3.Working Condition is poor.
4.Behavioural aspects are bad .
5.No Support from Management.
6.No welfare in Organization

29. 1.Employee has to make positive attitude
(Belief, Proper Information and Ego)
2.Think about yourself and develop
your own attitude.
3.Listen others and develop the positive
attitude.
4.Get in to continuous
development and communication
program
5.Build a self esteem and prestige
5/30/2015 Organizational behavior 2

30. Changing the attitude of Employees
1. Give feedback-Employees are told about their
negative attitude and if it is harmful and manager
needs to offer alternative attitude.
2. Good Working Condition to work in the culture.
3. Positive Role Model means if the Manager is the
positive attitude and the role model the workers
provides the positive attitude.

31. Changing the attitude of Employees
1. Providing new information's means updated
information and do not ignore the
information's.
change some unethical
some situations to change
2. Use of fear to
negative attitude.
3. Providing coopering
their attitude .
4. Degree of commitment on target means
morale development.

32. Barriers to Changing an Attitude
Cognitive Dissonance- When a person behaves in
a fashion that is inconsistent with his or her
attitude, Means he or she knows it is wrong but steal
continue to inconsistency .
Prior Commitment-Means the belief is unchanged
and unwilling to change.
Insufficient Information-Two Way
Communication is not possible from TOP
Management and Workers which creates a negative
attitude.

33. Measurement of attitude
Likert scale
It is provide 5 parameters for the attitude
measurement.
Strongly Approved
Approved
Undecided
Disapproved
Strongly Disapproved.
To measure the Attitude very clearly.

34. Measurement of attitude
Guattams Scale.
In this scale the employee of the organization give 6 number of
dissatisfaction that to higher degree to understand and develop the
attitude by satisfy him.
Opinion Survey.
By Give Questionnaires to individual and groups to find out the
result and measure the attitude accordingly.
Interview.
By asking him yes and no questions about a particular objective to
understand the attitude.