1. CULTURE AND
CIVILISATION 3
Polona Oblak, prof.

2. ASSESSMENT CRITERIA
Continuous assessment:
1. Speaking:
 In groups/ partner,
 T-S interraction (how active you are in class)
 Presentation

3. WRITEN ASSIGNMENTS:
2. Written work:
 Reading comprehension (2 texts)
 Summary (2 teksts)

4. DEADLINES:
3. Did you follow the deadline:
 Homework
 Class assignments
 Within the group you were working in (self -
assessment)

5. MAKING BUSINESS
WITH DIFFERENT
CULTURES
BRANDING AND
ADVERTISING

6. SHARE OUR SIMILARITIES, CELEBRATE
OUR DIFFERENCES!
M. SCOTT PECK, AMERICAN AUTHOR
The limits of my language mean the limits of my world.
Ludvig Wittgenstein (1889 - 1951), Austrian philosopher

7. 1ST SESSION
LESSONS 1-3

8. WHAT IS CULTURE?
CHOOSE BEST FOUR AND JUSTIFY YOUR POINT.
Climate Language Historical events
Institutions Arts Social customs
and traditions
Ideas and believes
Cuisine
Religion
Geography
Ceremonies and
festivals
Architecture

9. HOW IMPORTANT ARE THE FOLLOWING
THINGS IN OUR COUNTRY AT A BUSINESS
MEETING? A.) IMPORTANT; B.) NOT IMPORTANT; C.) BEST
AVOIDED
 Exchanging business cards
 Small talk before meetings, shaking hands
 Using first names
 Formality (clothing)
 Punctuality
 Giving presents
 Being direct (saying what exactly you think)
 Humour

10. CREATE YOUR BUSINESS CARD.
WRITE DOWN THE FOLLOWING:
Name: Languages spoken:
Age: Time with company:
Nationality: Why you are at the conference:
Family: Foreign countries visited:
University: How you taveled to the conference:
Subjects studied: Future plans:
Company: Hobbies or interests:
Position: One interesting thing you did or
happened to you recently:

11. YOU ARE AT THE ADVERTISING
CONFERENCE IN BALI.
Walk around and meet
people. Introduce
yourself and your
product.

12. 2ND SESSION:
LESSONS 4-7

13. WORK IN GROUPS OF 4. HOW DOES EACH
PIECE OF ADVICE COMPARE WITH THE
SITUATION IN SLOVENIA?
 Timing
 Greetings and polite conversation
 Business cards
 Smoking
 Gift-giving
 Entertaining at home

14. WHAT ABOUT THE FOLLOWING:
 Distance when talking to people/ phisical contact
 Eye contact
 Gesture
 Greetings/ goodbyes
 Humour
 Presents
 Rules of conversation and the role of silence
(Senior members)

15. 3RD SESSION
LESSONS 7 AND 8

16. BRANDS AND BRANDING
1. What is branding?
 brand·ed, brand·ing, brands , v
To mark with or as if with a hot iron. See Synonyms
at mark1.
 To mark to show ownership.
 To provide with or publicize using a brand name.
 Brand, n: kind, grade, or make, as indicated by a
stamp, trademark, or the like: the best brand of
coffee.

17. 2. LIST SOME OF YOUR FAVOURITE BRANDS.
ARE THEY NATIONAL OR INTERNATIONAL?
WHAT QUALITIES OR IMAGE DOES EACH ONE
HAVE?
Value for
money
Luxorious Timeless Well-made
Top of the range Durable Inexpensive Cool
Reliable Stylish Fashionable Sexy

20. RANK THE WORLD’S TOP 10 BRANDS IN
ORDER. START WITH NO. 1!
Yes, you might have been right: No. 1 brand is:
http://www.chicagotribune.com/business/ct-biz-world-
biggest-brands-apr28,0,3878533.photogallery
Marlboro Nokia Mercedes GE Intel
IBM Microsoft Coca-Cola McDonald’s Disney

21. ADVERTISING

22. WHAT MAKES A GOOD ADVERTISEMENT?
clever interesting funny inspiring Eye -
catching
powerful humorous shocking informative sexy

23. FINAL PRESENTATION: THE GUIDELINES
DECIDE ON WHO IS GOING TO DO WHAT:
Your group needs to report about the following:
1. campaign’s Key Message
2. Special Features
3. USP (uniqu selling point), Special Promotions
4. Target Audience
5. The Media:
a.) an Advertisement (print)
b.) a TV Commercial
c.) a Radio Spot
d.) other Media (specify)