6. 5 Minute Topics
Quick-fire rounds
Each panelist will talk about a different topic
Questions held until the end
Warning bell rung at 3 minutes
Other panelists may quickly interject with a comment if
there is time left
7. 1) How To Succeed In An
Interview With Print/Web
Journalist
8. Camper’s Interview Tips
1)Full attention
2)Full sentences
3)Repeat the question
4)Repeating yourself is fine
5)Speak slowwwwwwwwwwly
Good quotes:
Listen for cues – “Would you
say…?”
Watch the negatives –
complaints about customers,
brands, competitors
Accuracy:
Most won’t allow you to
approve quotes
But you can offer to check
them for accuracy
16. Know The Station Inside & Out
Know The Host Inside & Out
Know Your Audience
Should you mix real cocktails on the
radio?
Be prepared to take calls and be
stumped
The audience can’t see you if you
need to look up an answer
45. Be Social!
Jonathan Pogash: @thecocktailguru
jonathan@thecocktailguru.com
Charlotte Voisey: @charlottehdovoisey
Charlotte.voisey@wgrant.com
Ian McLaren: @thebartrainer
imclaren@bacardi.com
Camper English: @alcademics
camperenglish@gmail.com
@bacardiusa, @dussecognac, @sapphireginusa,
@hendricksgin, @solernoliqueur, @glenfiddichwhisky
Notas do Editor
POGASH to Intro Panel and give social media/contact info in next slide
EVERYONE:
How do the panelists view the current media landscape? Positives, negatives?
CAMPER
IAN:
How to use social media sites affectively – twitter, facebook, instagram, linkedin, snapchat, etc.
Social media promotion for yourself
Social media promotion for your bar
For your company?
For others?
CHARLOTTE
POGASH
CAMPER
CHARLOTTE
POGASH:
IAN/CHARLOTTE
CHARLOTTE
What is a fb rant?
do’s and don’t’s of fb ranting
Social media requirements for brands?
Do you hire ambassadors, staff based on social media following? Posts (positive and negative, etc)
Skill vs. popularity
What can I do to attract more work from brands?
FOR ALL:
If you say these things in public…
IAN
IAN/CHARLOTTE –
What is the relative value of these things?
Print
Radio
Various tv formats
Video
Reach of youtube videos, video shows? Charlotte?
POGASH
More than just developing drinks
- embodying the brand yet remaining neutral
- does your scope of work include social media posts? TV spots? (can you guarantee this?): NO!, Radio, etc?
- being a media spokesperson – fully knowledgeable about the brand so as to be go to expert
- managing expectations
- managing others who work for you and their social media/media escapades, etc.
IAN
ROI, etc.
POGASH
CHARLOTTE:
- What are some types of these videos
- How to you get them
- How does it benefit you the bartender and a brand?
