Entrepreneurship Summit IIT Kgp How To Write A Business Plan 03 11 2007

Entrepreneurship Summit IIT Kharagpur How to Write a Business Plan Prof Parameshwar P. Iyer

Business Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]

Business Plan Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. Industry, Company, Products or Services ,[object Object],[object Object],[object Object],[object Object]

3. Market Reseach and Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]

Perspectives on Marketing ,[object Object],[object Object],[object Object]

Marketing Philosophy ,[object Object],[object Object],[object Object]

Indicators of Customer and Marketing Orientation ,[object Object],[object Object],[object Object],[object Object]

Technology as Service ,[object Object],[object Object],[object Object],[object Object]

Five steps for assessing market opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object]

Sources of information for Market Opportunity Analysis (MOA) ,[object Object],[object Object],[object Object],[object Object]

4. Economics of the Business ,[object Object],[object Object],[object Object],[object Object],[object Object]

Financial Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object]

5. Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Mix Variables ,[object Object],[object Object],[object Object],[object Object]

Four Steps for Pricing Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Four Steps for Pricing Products ,[object Object],[object Object],[object Object],[object Object]

Four Steps for Pricing Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Four Steps for Pricing Products ,[object Object],[object Object],[object Object],[object Object],[object Object]

Alternative Pricing Strategies ,[object Object],[object Object],[object Object]

Alternative Pricing Strategies ,[object Object],[object Object]

Promotion Decisions ,[object Object],[object Object],[object Object]

Promotion Decisions ,[object Object],[object Object]

Criteria to Determine Roles of Promotion Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]

6. Design & Development Plans ,[object Object],[object Object],[object Object],[object Object],[object Object]

7. Manufacturing & Operations ,[object Object],[object Object],[object Object],[object Object],[object Object]

8. Management Team ,[object Object],[object Object],[object Object]

9. Overall Schedule ,[object Object],[object Object],[object Object],[object Object]

10. Critical Risks, Problems, Assumptions ,[object Object],[object Object],[object Object],[object Object],[object Object]

11. Financial Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What are Financial Projections ,[object Object],[object Object],[object Object]

Purpose of Financial Projections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Integrated Financial Projections ,[object Object],[object Object],[object Object]

Why Integrated Financials? ,[object Object],[object Object],[object Object],[object Object],[object Object]

How to Produce Integrated Financial Statements ,[object Object],[object Object],[object Object],[object Object]

Income Statement ,[object Object]

Operating Expenses ,[object Object]

Capital Expenditures ,[object Object]

Accruals ,[object Object],[object Object],[object Object]

Allocations ,[object Object],[object Object]

Depreciation ,[object Object],[object Object],[object Object]

Balance Sheet ,[object Object]

The Matching Principle ,[object Object]

Sales or revenue ,[object Object]

Earnings per Share (EPS) ,[object Object]

Cost of Goods Sold (COGS) and Cost of Services (COS) ,[object Object]

Above the Line, Below the Line ,[object Object],[object Object],[object Object],[object Object],[object Object]

Operating Expenses ,[object Object],[object Object]

Non – cash Expense ,[object Object]

Profit ,[object Object],[object Object]

Gross Profit ,[object Object],[object Object],[object Object]

Operating Profit, or EBIT ,[object Object],[object Object]

Net Profit ,[object Object],[object Object]

Sample Income Statement (in Rs. Lakhs) year ended 31 March 2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

12. Proposed Company Offering ,[object Object],[object Object],[object Object],[object Object],[object Object]

13. Appendices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Do Not… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internet Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Entrepreneurship Summit IIT Kgp How To Write A Business Plan 03 11 2007

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Entrepreneurship Summit IIT Kgp How To Write A Business Plan 03 11 2007