Global Corporate Strategies Which Global Strategy is Most Relevant to Your Company?

1. Global Corporate Strategies
Which Global Strategy is Most Relevant to Your Company?
High
Globalization Transnational
Strategy Strategy
• Treats world as a single global market • Seeks to balance global efficiencies
• Standardizes global and local responsiveness
Need for Global Integration
products/advertising strategies • Combines standardization and
customization for product/advertising
strategies
Export Multi-domestic
Strategy Strategy
• Domestically focused • Handles markets independently for
• Exports a few domestically produced each country
products to selected countries • Adapts product/advertising to local
tastes and needs
Low High
Need for Local Responsiveness