SlideShare uma empresa Scribd logo
1 de 41
Operationally Defining Concepts:
Measurement
Dr. Serena
Outline:
1. An overview of research questions and
hypotheses
2. Constructs and operational definitions
3. Scales of measurement
4. Modalities of measurement
5. Other Aspects of measurement
Research Questions. . .
• Are a question
• Either describe behavior/perception
– Qualitative
– Can involve one variable/concept
• Or relate behaviors/perceptions to other
variables
– Quantitative
– Must involve two variables/concepts
Hypothesis
• A predictive statement of relationship
between 2 concepts.
– An educated guess or prediction
– Always involves two variables
• Associational relationship: where you find
one, the other occurs.
• Causal relationship: one causes a change in
the direction of the other one.
Hypotheses can. . .
• Predict a positive relationship
• Predict a negative relationship
• Predict a curvilinear relationship
• Predict a relationship
Positive Linear Relationship
0
2
4
a1 a2 a3
a
b
Negative (Inverse) Linear Relationship
0
2
4
a1 a2 a3
a
b
Curvilinear
1-5 6-10 11-20 21+
Years Experience
42.00
44.00
46.00
48.00
MeanWraparoundFidelityScore
Inverted Curvilinear
3 or less From 4-6 From 7-10 From 11-15
Meeting Attendees
1.6
1.7
1.8
1.9
2
2.1
MeanWraparoundFidelity
Relationship
• Nondirectional hypothesis/research question
– E.g., How do Tribe A and Tribe B differ in their
child-rearing practices?
Directional or Nondirectional?
• Children of immigrants and children of native-
born citizens differ in their job satisfaction.
• College students who have firm career goals
achieve higher GPAs than those who do not
have firm career goals.
Restate into Research Question
• H1: Individuals who exercise regularly and
individuals who do not exercise regularly
differ in their confidence levels.
RQs and Hypotheses Exercise
• State the purpose of your research
• State a few hypotheses related to your
research
• State some research questions
Model
Measurement
• The assignment of numerals to
objects or events according to rules.
Empiricism
• What to observe
• Whom to observe
• How to observe
• When to observe
• How to analyze the data
Operationalization Choices
• Conceptualization is the refinement and
specification of abstract concepts
• Then we operationalize (developing rules for
inclusion and exclusion) based on previous
definitions or based on concepts in
conceptual definition
Concepts as Constructs
• Concepts are constructs derived by
mutual agreement
Theory
• Theories summarize our observations,
explain mechanisms underlying a particular
behavior and make predictions about the
behavior.
Reward  Motivation  Performance
Overview of Measurement
• Two aspects of measurement are particularly
important in… planning a research study or reading a
research report:
– Often there is not a one-to-one relationship
between the variable measured and the
measurement obtained (knowledge, performance
and exam grade)
• Usually several different options for measuring
any particular variable (types of exams and
questions on exams)
– Direct measurement (height, weight) vs indirect
measurement (motivation, knowledge, memory,
marital satisfaction)
Variables
• A variable is any concept that varies.
– Between persons
– In time
– In intensity
– Etc.
Variables Must be Defined
• Conceptual definition
• Operational definition
• Conceptual fit
Operational Definitions
• Operational Definition: is the definition of
a variable in terms of the actual procedures
used by the researcher to measure and/or
manipulate it.
• Similar to a ‘recipe,’ operational definitions
specify exactly how to measure and/or
manipulate the variables in a study.
• Good operational definitions define
procedures precisely so that other
researchers can replicate the study.
Latent (Hidden) Variables
• Latent variables correspond to some type of
hypothetical construct
• Require a specific operational definition with
indicators measuring the construct
Scaling
Latent
Variable
Observed
Item 1
Observed
Item 2
Observed
Item 3
Observed
Item 4
e1 e2 e3 e4
Graphical depiction of a scale:
Scale
• Scales typically denote sets of questions which
become mathematical combinations of
concepts.
Scaling
• How do we define or “capture” or measure a nebulous
concept?
• By “taking stabs” from several directions, we can get a more
complete picture of a concept we know exists but cannot see.
Why Three or More Items are Necessary To Locate the Construct in
Multidimensional Space
Indicators and Dimensions
• Indicator
– An observation that we choose to
consider as a reflection of a variable we
wish to study.
• Dimension
– A specifiable aspect of a concept.
Variable Dimensions
• Multidimensional
• Unidimensional
Dimensions or Subscales
Scale Exercise
Index (Manifest Variables)
• Composite measure that summarizes and rank-orders
specific observations and represents some more general
dimension
• Political Activism
– Wrote a letter to a public official
– Signed a political petition
– Gave money to a political cause
– Gave money to a political candidate
– Wrote a political letter to the editor
– Persuaded someone to change his or her voting plans
Validity and Reliability of Measurement
• How do you decide which method of
measurement (operational definition of a
construct) is the best?
• there are two general criteria for evaluating
the quality of any measurement procedure
– validity
– reliability
Modalities of Measurement
• One can measure a construct by selecting a
measure from three main categories
• There are three basic modalities of
measurement:
– self-report
– physiological measurement
– behavioral measurement
• behavioral observation
• content analysis and archival research
Self-report Measures
• You ask a participant:
– To describe his/her behavior
– To express his/her opinion
– To characterize his/her experience in an interview
– To characterize his/her experience by using a
questionnaire with ratings
Physiological Measures
• Physiological manifestations of the underlying
construct
– e.g., EEG, EKG, galvanic skin response, perspiration,
fMRI
Behavioral Measures
• Behaviors that can be observed and measured
– E.g., reaction time, reading speed, focus of
attention, disruptive behavior, number of words
recalled on a memory test
• How to select the right behavioral measure?
– Depends on the purpose of the study
• In clinical setting, the same disorder can reveal itself through
different symptoms
• In studying memory, we want to have the same measure for
all subjects to be able to compare them
Measures
• Identify one concept related to your research
• How did other scholars measure it?
Exam
• Readings
• Understand terms
• Understand how to read a journal article
• References
• Required to cite readings
Work Camp
• Research Purpose (Introduction Section)
• Model
– Come to class with a few models
• Hypotheses/Research Questions
• Measures (Method Section)

Mais conteúdo relacionado

Mais procurados

Research Introduction & Background Information
Research Introduction & Background InformationResearch Introduction & Background Information
Research Introduction & Background InformationDr. Russell Rodrigo
 
Phenomenological Research
Phenomenological Research Phenomenological Research
Phenomenological Research A. Q.
 
Ppt. developing a conceptual framework
Ppt.  developing a conceptual frameworkPpt.  developing a conceptual framework
Ppt. developing a conceptual frameworkNursing Path
 
Quantitative and Qualitative Research
Quantitative and Qualitative ResearchQuantitative and Qualitative Research
Quantitative and Qualitative ResearchMohammad Hassan
 
Descriptive Method and Experimental Method by Maureen A. David RM
Descriptive Method and Experimental Method by Maureen A. David RMDescriptive Method and Experimental Method by Maureen A. David RM
Descriptive Method and Experimental Method by Maureen A. David RMmaureenafuangdavid
 
Quantitative Research
Quantitative ResearchQuantitative Research
Quantitative ResearchJack Frost
 
INTRODUCTION TO DATA COLLECTION INSTRUMENTS (DCIs)
INTRODUCTION TO DATA COLLECTION INSTRUMENTS (DCIs)INTRODUCTION TO DATA COLLECTION INSTRUMENTS (DCIs)
INTRODUCTION TO DATA COLLECTION INSTRUMENTS (DCIs)Auver2012
 
Importance of Research
Importance of ResearchImportance of Research
Importance of ResearchDianna Cuevas
 
Theoretical and Conceptual framework in Research
 Theoretical and Conceptual  framework in Research Theoretical and Conceptual  framework in Research
Theoretical and Conceptual framework in ResearchIkbal Ahmed
 
Characteristics ofresearch
Characteristics ofresearchCharacteristics ofresearch
Characteristics ofresearchJimnaira Abanto
 
Quantitative Data Analysis
Quantitative Data AnalysisQuantitative Data Analysis
Quantitative Data AnalysisAsma Muhamad
 
Quantitative And Qualitative Research
Quantitative And Qualitative ResearchQuantitative And Qualitative Research
Quantitative And Qualitative Researchdoha07
 

Mais procurados (20)

Writing A Research Title
Writing A Research TitleWriting A Research Title
Writing A Research Title
 
Research Introduction & Background Information
Research Introduction & Background InformationResearch Introduction & Background Information
Research Introduction & Background Information
 
Descriptive research
Descriptive researchDescriptive research
Descriptive research
 
Conceptual framework
Conceptual frameworkConceptual framework
Conceptual framework
 
Phenomenological Research
Phenomenological Research Phenomenological Research
Phenomenological Research
 
Quantitative research design
Quantitative research designQuantitative research design
Quantitative research design
 
Ppt. developing a conceptual framework
Ppt.  developing a conceptual frameworkPpt.  developing a conceptual framework
Ppt. developing a conceptual framework
 
Quantitative and Qualitative Research
Quantitative and Qualitative ResearchQuantitative and Qualitative Research
Quantitative and Qualitative Research
 
Descriptive Method and Experimental Method by Maureen A. David RM
Descriptive Method and Experimental Method by Maureen A. David RMDescriptive Method and Experimental Method by Maureen A. David RM
Descriptive Method and Experimental Method by Maureen A. David RM
 
Quantitative Research
Quantitative ResearchQuantitative Research
Quantitative Research
 
INTRODUCTION TO DATA COLLECTION INSTRUMENTS (DCIs)
INTRODUCTION TO DATA COLLECTION INSTRUMENTS (DCIs)INTRODUCTION TO DATA COLLECTION INSTRUMENTS (DCIs)
INTRODUCTION TO DATA COLLECTION INSTRUMENTS (DCIs)
 
Importance of Research
Importance of ResearchImportance of Research
Importance of Research
 
Theoretical and Conceptual framework in Research
 Theoretical and Conceptual  framework in Research Theoretical and Conceptual  framework in Research
Theoretical and Conceptual framework in Research
 
Quantitative Research Design
Quantitative Research Design Quantitative Research Design
Quantitative Research Design
 
Writing research title
Writing research titleWriting research title
Writing research title
 
Characteristics ofresearch
Characteristics ofresearchCharacteristics ofresearch
Characteristics ofresearch
 
Chapter 3-THE RESEARCH PROBLEM
Chapter 3-THE RESEARCH PROBLEMChapter 3-THE RESEARCH PROBLEM
Chapter 3-THE RESEARCH PROBLEM
 
Quantitative Data Analysis
Quantitative Data AnalysisQuantitative Data Analysis
Quantitative Data Analysis
 
Conceptual framework
Conceptual frameworkConceptual framework
Conceptual framework
 
Quantitative And Qualitative Research
Quantitative And Qualitative ResearchQuantitative And Qualitative Research
Quantitative And Qualitative Research
 

Semelhante a Operational definitions

Measurement
Measurement Measurement
Measurement phdserena
 
eeMba ii rm unit-3.1 measurement & scaling a
eeMba ii rm unit-3.1 measurement & scaling aeeMba ii rm unit-3.1 measurement & scaling a
eeMba ii rm unit-3.1 measurement & scaling aRai University
 
Test-development-final-REPPORT.pptx
Test-development-final-REPPORT.pptxTest-development-final-REPPORT.pptx
Test-development-final-REPPORT.pptxEzriCoda1
 
Research methodology measurement
Research methodology measurement Research methodology measurement
Research methodology measurement 49bhu
 
research business methodology. For MBA .
research business methodology. For MBA .research business methodology. For MBA .
research business methodology. For MBA .LaraKhan5
 
Observation and Research: Session 1 (Blended TEFL course)
Observation and Research: Session 1 (Blended TEFL course)Observation and Research: Session 1 (Blended TEFL course)
Observation and Research: Session 1 (Blended TEFL course)Maria Mu
 
Formulating a Hypothesis
Formulating a HypothesisFormulating a Hypothesis
Formulating a Hypothesisbjkim0228
 
Research process
Research processResearch process
Research processRupesh Nath
 
Research methodology (1)
Research methodology (1)Research methodology (1)
Research methodology (1)StudsPlanet.com
 
Introduction to business research
Introduction to business researchIntroduction to business research
Introduction to business researchsoumibhattacharya3
 
Introduction to Statistics
Introduction to StatisticsIntroduction to Statistics
Introduction to Statisticsjasondroesch
 
You Want Me to Measure What?
You Want Me to Measure What?You Want Me to Measure What?
You Want Me to Measure What?Dave Hogue
 
Research methodology for behavioral research
Research methodology for behavioral researchResearch methodology for behavioral research
Research methodology for behavioral researchrip1971
 
Chapter 8: Measurement and Sampling
Chapter 8: Measurement and SamplingChapter 8: Measurement and Sampling
Chapter 8: Measurement and SamplingDemelashAsege
 
Business Research Methods Unit III
Business Research Methods Unit IIIBusiness Research Methods Unit III
Business Research Methods Unit IIIKartikeya Singh
 
Research methods in psychology
Research methods in psychologyResearch methods in psychology
Research methods in psychologySamar Hayat
 

Semelhante a Operational definitions (20)

Measurement
Measurement Measurement
Measurement
 
eeMba ii rm unit-3.1 measurement & scaling a
eeMba ii rm unit-3.1 measurement & scaling aeeMba ii rm unit-3.1 measurement & scaling a
eeMba ii rm unit-3.1 measurement & scaling a
 
Test-development-final-REPPORT.pptx
Test-development-final-REPPORT.pptxTest-development-final-REPPORT.pptx
Test-development-final-REPPORT.pptx
 
Research methodology measurement
Research methodology measurement Research methodology measurement
Research methodology measurement
 
research business methodology. For MBA .
research business methodology. For MBA .research business methodology. For MBA .
research business methodology. For MBA .
 
Observation and Research: Session 1 (Blended TEFL course)
Observation and Research: Session 1 (Blended TEFL course)Observation and Research: Session 1 (Blended TEFL course)
Observation and Research: Session 1 (Blended TEFL course)
 
Methodology and IRB/URR
Methodology and IRB/URRMethodology and IRB/URR
Methodology and IRB/URR
 
research.pptx
research.pptxresearch.pptx
research.pptx
 
Formulating a Hypothesis
Formulating a HypothesisFormulating a Hypothesis
Formulating a Hypothesis
 
Research process
Research processResearch process
Research process
 
Research methodology (1)
Research methodology (1)Research methodology (1)
Research methodology (1)
 
Introduction to business research
Introduction to business researchIntroduction to business research
Introduction to business research
 
Introduction to Statistics
Introduction to StatisticsIntroduction to Statistics
Introduction to Statistics
 
You Want Me to Measure What?
You Want Me to Measure What?You Want Me to Measure What?
You Want Me to Measure What?
 
Research methodology for behavioral research
Research methodology for behavioral researchResearch methodology for behavioral research
Research methodology for behavioral research
 
Chapter 8: Measurement and Sampling
Chapter 8: Measurement and SamplingChapter 8: Measurement and Sampling
Chapter 8: Measurement and Sampling
 
Business Research Methods Unit III
Business Research Methods Unit IIIBusiness Research Methods Unit III
Business Research Methods Unit III
 
Research design
Research designResearch design
Research design
 
Research aptitude
Research aptitudeResearch aptitude
Research aptitude
 
Research methods in psychology
Research methods in psychologyResearch methods in psychology
Research methods in psychology
 

Mais de phdserena

Theorybuilding F15
Theorybuilding F15Theorybuilding F15
Theorybuilding F15phdserena
 
The Roles of Social Media Communicators
The Roles of Social Media CommunicatorsThe Roles of Social Media Communicators
The Roles of Social Media Communicatorsphdserena
 
Ethical Motivations of Social Media Engagement
Ethical Motivations of Social Media EngagementEthical Motivations of Social Media Engagement
Ethical Motivations of Social Media Engagementphdserena
 
SECURING ATTENTION: HOW TO TEACH THE SELFIE CULTURE
SECURING ATTENTION: HOW TO TEACH THE SELFIE CULTURESECURING ATTENTION: HOW TO TEACH THE SELFIE CULTURE
SECURING ATTENTION: HOW TO TEACH THE SELFIE CULTUREphdserena
 
GIF Storytelling-sp15
GIF Storytelling-sp15GIF Storytelling-sp15
GIF Storytelling-sp15phdserena
 
Literature Reviews and APA style
Literature Reviews and APA styleLiterature Reviews and APA style
Literature Reviews and APA stylephdserena
 
Research Overview
Research OverviewResearch Overview
Research Overviewphdserena
 
Scientific Concept
Scientific ConceptScientific Concept
Scientific Conceptphdserena
 
Storytelling
Storytelling Storytelling
Storytelling phdserena
 
Theorybuilding
Theorybuilding Theorybuilding
Theorybuilding phdserena
 
Concept Explication
Concept ExplicationConcept Explication
Concept Explicationphdserena
 
Transmedia Storytelling and Journalism
Transmedia Storytelling and JournalismTransmedia Storytelling and Journalism
Transmedia Storytelling and Journalismphdserena
 

Mais de phdserena (13)

Theorybuilding F15
Theorybuilding F15Theorybuilding F15
Theorybuilding F15
 
The Roles of Social Media Communicators
The Roles of Social Media CommunicatorsThe Roles of Social Media Communicators
The Roles of Social Media Communicators
 
Ethical Motivations of Social Media Engagement
Ethical Motivations of Social Media EngagementEthical Motivations of Social Media Engagement
Ethical Motivations of Social Media Engagement
 
SECURING ATTENTION: HOW TO TEACH THE SELFIE CULTURE
SECURING ATTENTION: HOW TO TEACH THE SELFIE CULTURESECURING ATTENTION: HOW TO TEACH THE SELFIE CULTURE
SECURING ATTENTION: HOW TO TEACH THE SELFIE CULTURE
 
GIF Storytelling-sp15
GIF Storytelling-sp15GIF Storytelling-sp15
GIF Storytelling-sp15
 
Literature Reviews and APA style
Literature Reviews and APA styleLiterature Reviews and APA style
Literature Reviews and APA style
 
Research Overview
Research OverviewResearch Overview
Research Overview
 
Scientific Concept
Scientific ConceptScientific Concept
Scientific Concept
 
Storytelling
Storytelling Storytelling
Storytelling
 
Theorybuilding
Theorybuilding Theorybuilding
Theorybuilding
 
Kuhn Popper
Kuhn PopperKuhn Popper
Kuhn Popper
 
Concept Explication
Concept ExplicationConcept Explication
Concept Explication
 
Transmedia Storytelling and Journalism
Transmedia Storytelling and JournalismTransmedia Storytelling and Journalism
Transmedia Storytelling and Journalism
 

Último

microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introductionMaksud Ahmed
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAssociation for Project Management
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)eniolaolutunde
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Educationpboyjonauth
 
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdfssuser54595a
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfsanyamsingh5019
 
Concept of Vouching. B.Com(Hons) /B.Compdf
Concept of Vouching. B.Com(Hons) /B.CompdfConcept of Vouching. B.Com(Hons) /B.Compdf
Concept of Vouching. B.Com(Hons) /B.CompdfUmakantAnnand
 
URLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website AppURLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website AppCeline George
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Sapana Sha
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxSayali Powar
 
PSYCHIATRIC History collection FORMAT.pptx
PSYCHIATRIC   History collection FORMAT.pptxPSYCHIATRIC   History collection FORMAT.pptx
PSYCHIATRIC History collection FORMAT.pptxPoojaSen20
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionSafetyChain Software
 
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentAlper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentInMediaRes1
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...Marc Dusseiller Dusjagr
 
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17Celine George
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 

Último (20)

Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across Sectors
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Education
 
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
Concept of Vouching. B.Com(Hons) /B.Compdf
Concept of Vouching. B.Com(Hons) /B.CompdfConcept of Vouching. B.Com(Hons) /B.Compdf
Concept of Vouching. B.Com(Hons) /B.Compdf
 
URLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website AppURLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website App
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
 
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Bikash Puri  Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Bikash Puri  Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
 
PSYCHIATRIC History collection FORMAT.pptx
PSYCHIATRIC   History collection FORMAT.pptxPSYCHIATRIC   History collection FORMAT.pptx
PSYCHIATRIC History collection FORMAT.pptx
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory Inspection
 
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentAlper Gobel In Media Res Media Component
Alper Gobel In Media Res Media Component
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
 
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 

Operational definitions

  • 2. Outline: 1. An overview of research questions and hypotheses 2. Constructs and operational definitions 3. Scales of measurement 4. Modalities of measurement 5. Other Aspects of measurement
  • 3. Research Questions. . . • Are a question • Either describe behavior/perception – Qualitative – Can involve one variable/concept • Or relate behaviors/perceptions to other variables – Quantitative – Must involve two variables/concepts
  • 4. Hypothesis • A predictive statement of relationship between 2 concepts. – An educated guess or prediction – Always involves two variables • Associational relationship: where you find one, the other occurs. • Causal relationship: one causes a change in the direction of the other one.
  • 5. Hypotheses can. . . • Predict a positive relationship • Predict a negative relationship • Predict a curvilinear relationship • Predict a relationship
  • 7. Negative (Inverse) Linear Relationship 0 2 4 a1 a2 a3 a b
  • 8. Curvilinear 1-5 6-10 11-20 21+ Years Experience 42.00 44.00 46.00 48.00 MeanWraparoundFidelityScore
  • 9. Inverted Curvilinear 3 or less From 4-6 From 7-10 From 11-15 Meeting Attendees 1.6 1.7 1.8 1.9 2 2.1 MeanWraparoundFidelity
  • 10. Relationship • Nondirectional hypothesis/research question – E.g., How do Tribe A and Tribe B differ in their child-rearing practices?
  • 11. Directional or Nondirectional? • Children of immigrants and children of native- born citizens differ in their job satisfaction. • College students who have firm career goals achieve higher GPAs than those who do not have firm career goals.
  • 12. Restate into Research Question • H1: Individuals who exercise regularly and individuals who do not exercise regularly differ in their confidence levels.
  • 13. RQs and Hypotheses Exercise • State the purpose of your research • State a few hypotheses related to your research • State some research questions
  • 14. Model
  • 15. Measurement • The assignment of numerals to objects or events according to rules.
  • 16. Empiricism • What to observe • Whom to observe • How to observe • When to observe • How to analyze the data
  • 17. Operationalization Choices • Conceptualization is the refinement and specification of abstract concepts • Then we operationalize (developing rules for inclusion and exclusion) based on previous definitions or based on concepts in conceptual definition
  • 18. Concepts as Constructs • Concepts are constructs derived by mutual agreement
  • 19. Theory • Theories summarize our observations, explain mechanisms underlying a particular behavior and make predictions about the behavior. Reward  Motivation  Performance
  • 20. Overview of Measurement • Two aspects of measurement are particularly important in… planning a research study or reading a research report: – Often there is not a one-to-one relationship between the variable measured and the measurement obtained (knowledge, performance and exam grade) • Usually several different options for measuring any particular variable (types of exams and questions on exams) – Direct measurement (height, weight) vs indirect measurement (motivation, knowledge, memory, marital satisfaction)
  • 21. Variables • A variable is any concept that varies. – Between persons – In time – In intensity – Etc.
  • 22. Variables Must be Defined • Conceptual definition • Operational definition • Conceptual fit
  • 23. Operational Definitions • Operational Definition: is the definition of a variable in terms of the actual procedures used by the researcher to measure and/or manipulate it. • Similar to a ‘recipe,’ operational definitions specify exactly how to measure and/or manipulate the variables in a study. • Good operational definitions define procedures precisely so that other researchers can replicate the study.
  • 24. Latent (Hidden) Variables • Latent variables correspond to some type of hypothetical construct • Require a specific operational definition with indicators measuring the construct
  • 25. Scaling Latent Variable Observed Item 1 Observed Item 2 Observed Item 3 Observed Item 4 e1 e2 e3 e4 Graphical depiction of a scale:
  • 26. Scale • Scales typically denote sets of questions which become mathematical combinations of concepts.
  • 27. Scaling • How do we define or “capture” or measure a nebulous concept? • By “taking stabs” from several directions, we can get a more complete picture of a concept we know exists but cannot see.
  • 28. Why Three or More Items are Necessary To Locate the Construct in Multidimensional Space
  • 29. Indicators and Dimensions • Indicator – An observation that we choose to consider as a reflection of a variable we wish to study. • Dimension – A specifiable aspect of a concept.
  • 33. Index (Manifest Variables) • Composite measure that summarizes and rank-orders specific observations and represents some more general dimension • Political Activism – Wrote a letter to a public official – Signed a political petition – Gave money to a political cause – Gave money to a political candidate – Wrote a political letter to the editor – Persuaded someone to change his or her voting plans
  • 34. Validity and Reliability of Measurement • How do you decide which method of measurement (operational definition of a construct) is the best? • there are two general criteria for evaluating the quality of any measurement procedure – validity – reliability
  • 35. Modalities of Measurement • One can measure a construct by selecting a measure from three main categories • There are three basic modalities of measurement: – self-report – physiological measurement – behavioral measurement • behavioral observation • content analysis and archival research
  • 36. Self-report Measures • You ask a participant: – To describe his/her behavior – To express his/her opinion – To characterize his/her experience in an interview – To characterize his/her experience by using a questionnaire with ratings
  • 37. Physiological Measures • Physiological manifestations of the underlying construct – e.g., EEG, EKG, galvanic skin response, perspiration, fMRI
  • 38. Behavioral Measures • Behaviors that can be observed and measured – E.g., reaction time, reading speed, focus of attention, disruptive behavior, number of words recalled on a memory test • How to select the right behavioral measure? – Depends on the purpose of the study • In clinical setting, the same disorder can reveal itself through different symptoms • In studying memory, we want to have the same measure for all subjects to be able to compare them
  • 39. Measures • Identify one concept related to your research • How did other scholars measure it?
  • 40. Exam • Readings • Understand terms • Understand how to read a journal article • References • Required to cite readings
  • 41. Work Camp • Research Purpose (Introduction Section) • Model – Come to class with a few models • Hypotheses/Research Questions • Measures (Method Section)

Notas do Editor

  1. The goal is literacy, literacy takes place by learning a new language. If you say that you are going to conduct research on behalf of a client or for intellectual interests, you must identify measures to capture behaviors or perceptions of company. Many companies are interested in brand loyalty
  2. A prediction related to the outcome of a study. Girls will have higher reading comprension scores than boys. What are the two variables/concepts?
  3. Predict a relationship of association
  4. So since it has at least two variables… you have to tell me what you expect the relationship to be between those two variables. That prediction or hypothesis is based on your research. What does research say is the relationship between those two variables?
  5. Notice that the first variable is always an increase. Statistics is the reason we express hypotheses in this way.
  6. A relationship between two or more variables which is depicted graphically by anything other than a straight line. For example, if one has extremely low or extremely high fear, little attitudinal conformity takes place. However, when someone is moderately fearful by listening to persuasive message, then behavior conformity takes place. Change only takes place with people at a moderate level of fear from listening to a specific message or recommendations of a message. These listeners strive to reduce fear. For example an accelerating rate of increase in deaths with age is represented by a steepening curve. Curvilinear relationships are very variable, and more complex and less easily identified than simple linear relationships
  7. We simply want to know how they differ, but we don’t know or research is mixed. We think that there might be a relaionship based on evidence, so we are going to explore that with our research
  8. Nondirectionbecause it does not predict which group will have greater job satisfaction
  9. How do individuals who exercise regularly and individuals who do not exercise regularly differ in confidence levels
  10. The goal of this study is study college students attitudes toward religion. We
  11. A model is an abstract* explanatory device that captures structure in the data. A model is a conceptual system. Three types of conceptual systems are models, theories and hypotheses. To be scientific, they need to be subjected to empirical testing. Most research reflects a few Hs that are connected to a higher level proposition. Building a model and getting explicit about how its parts function may cause us to make new discoveries about how entities behave or are related Coquitt aruged that you can advance theory by studying models and adding variables to help explain some phenomena. Review that taxonomy to look for ideas and verbage as to how you are contributing to theory We have to propose entities that exist in the model We have to propose ways in which those entities behave or interact We have to carefully define those elements or entities and their relations
  12. Remember in any conceptual definition, we want to highlight the concepts and think about what they mean. Stevens in the 1950s. Endorsement within social sciences. He believe any psychological state. Objects and events that are measured, not magnitudes. Careful, deliberate observations of the real world we can describing objects and events. They are most often described in terms of the attributes…. Objects(room) and events (rooms changing color) … attributes of objects (length of a room) and attributes of events (time it takes to paint a room). His definition focuses on objects, however it is really attributes of objects that are being measured. Numerals, not numbers. Numerals - a figure, symbol, or group could be denote a number… meaning that numerals could be assigned to anything. Assignment (representation) and rules…. Methods are the set of rules that you learn. As we learned last class, we should be concerned with how we make those decisions. Numerical representation. Map measurement.
  13. Making planned observations Boredom in the Classroom – that is our concept. What concepts do you plan to select for your research Students- elementary Should we interview them or observe them Friday afteroon may be a difficult time Percentage bored? Percentage participating. Correlate boredom with other variables
  14. A few did a nice job of stating your concepts in your annotated bib, and then explained what was meant by the concept. What is meant by participatory engagement. Then how do we measure it? Identifying the concepts in the conceptual definitions is key to conceptualizing Observations are checked against data Operationalization is the development of specific research procedures that will result in empirical observations representing those concepts in the real world.
  15. Remember when selecting your measures, you must first review how others have measured it and are those measures appropriate. It is much easier to use existing measured. Developing measures is quite difficult.
  16. Theories are what we know, what our specific field considers knowledge, particularly variables of interest to behavioral scientists, What are
  17. Many ways to measure a concept, you need to defend which way.
  18. constructs can not be directly observed or measured, so you must develop procedures Procedure for measuring and defining a construct, indirect method of measuring something that can not be measured directly however, researchers can measure external, observable events as an indirect method of measuring the construct itself e.g., IQ test is an operational definition for the construct intelligence
  19. For example a persons bank account may difficult to observe, but what other measures could we use to identify income. We begin with an intuitive approach. Quality of life could related to indicates such as mobility, quality of sleep, eating problems… but it also could include air and water quality, noise levels, pollutants… so we have be conceptually clear. And if we dichotoumous info, we are throwing away info
  20. Variable that has more thnan one item Composite measure of a variable
  21. Single items such news media use should be measured with multiple items rather how often do you visit news websites. Evidence that the unosbservalble does exist. If there are high interrcorrelations among the items, one could argue that one primary construct does exist. 1 and 2 items scales are suspect because how much true variance can you have
  22. 3 factors per variable. A third variable is needed to capture the true central. Can use two items, but should have at least 4-6 items. One or two items are not recommended because you fear that your questionnaire is to long because reliability may not be achievable Therefore asking more than one question reduce rather than increases the accuracy of our evidence. We no idea of correctness, but we can measure consistency.
  23. A scale can have any number of dimensions in it. Most scales that we develop have only a few dimensions. What's a dimension? If you think you can measure a person's self-esteem well with a single ruler that goes from low to high, then you probably have a unidimensional construct. Dimensions are also known as factors
  24. have your students take a survey that is horribly designed. After a few minutes I tell them to stop and ask what they think of the survey. They uniformly say it's awful. Students really like this activity- typically they laugh out loud when reading the questions. I then have them pair up and identify everything that is wrong with the questions. As a class we go through each question picking it apart. We then formulate new questions that don't violate any of the basic survey design rules.
  25. Adding up scores assigned to individual attributes Give 1 point for each of the actions taken Obviously people who are The key is that you want variance. You want reponses to items to vary.
  26. Validity of measurement concerns the “truth” of the measurement it is the degree to which the measurement process measures the variable it claims to measure Is the IQ score truly measuring intelligence? What about size of the brain and bumps on the scull?
  27. Positive aspect: Only the individual has direct access to information about his state of mind More direct measure Negative aspects Participants may distort the responses to create a better self-image or to please the experimenter The response can also be influenced by wording of the questions and other aspects of the situation
  28. Advantages provides accurate, reliable, and well-defined measurements that are not dependent on subjective interpretation Disadvantages equipment is usually expensive or unavailable Presence of monitoring devices may create unnatural situation question: Are these procedures a valid measure of the construct (e.g. increase in heart rate to fear, arousal)
  29. Beware of situational changes in behavior (e.g., disruptive behavior in school vs when observed) and different behavioral indicators of a construct
  30. Concepts, constructs, variables, research questions, research goals, independent variable, dependent variables, operational definition – Name a problem in your field of study that would probably lend itself more to quantitative than the qualitative approach. The late Carl Sagan wrote, “Science is more than a body of knowledge; it is a way of thinking (1996, p.25). What do you think he meant by this? What is the difference between manifest and latent content? Give me an example as well. Assume that you are interested in creating a new measure for a communication concept of interest. Operationally define it. Double-spaced, APA style with references, 5-page