Social Media is disrupting the media equation by making it possible for organizations and institutions to interact directly with their constituents without the involvement of media organizations. This is an empowering benefit, but it also presents risks to companies that work in highly regulated environments. This presentation looks at the dynamics of the new social media with a particular emphasis on their implications for the health care industry.
11. The Many Arms of Social Media Courtesy RightNow Technologies Cost to user = $0
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13. How We Share Influence PRE MEDIA AGE MASS MEDIA AGE SOCIAL MEDIA AGE Consult a professional Readers letters Phone in; TV / Radio Talk to shop worker Personal blog Social network page Widgets Photo sharing site Chat rooms Message boards Video sharing site Comments on blogs Comments on websites Viral emails Wish lists Ratings on retail sites Reviews on retail sites Auction websites Social Bookmarking Chat room Price comparison sites Social shopping sites Talk face to face Consult a professional Readers Letters Phone in; TV / Radio Talk to shop worker Phone call Talk face to face Phone call SMS Email Instant Messenger Talk face to face Talk to shop worker Consumer influence channels Source: Universal McCann Erickson
14. Meet the new influencers Steve Hall Philipp Lenssen Paige Heninger & Gretchen Vogelzang
16. New Kids On The Block “ Active reach in what Nielsen defines as "member communities" now exceeds e-mail participation by 67 percent to 65 percent. What's more, the reach of social networking and blogging venues is growing at twice the rate of other large drivers of Internet use such as portals, e-mail and search.” -MediaWeek, 3/9/09
29. Thank you! Paul Gillin 508-202-9807 [email_address] www.gillin.com Twitter: pgillin Available on Amazon or from NewInfluencers.com Available on Amazon or from SSMMBook.com