Personal Information
Organização/Local de trabalho
Plymouth, United Kingdom United Kingdom
Cargo
★ B2B storyteller, Artificial Intelligence in HCM Technology Advisor, Sales Growth Expert ★
Setor
Technology / Software / Internet
Sobre
★ ► Story sales lead to better business sales ◄★
Once upon a time marketing was easy. Big money, big billboards, big disruption, big sales. But after many years of the big budgets winning the marketing wars, the Internet came along. Like the big bad wolf it took big bites out of print media. But then it just ate SPAM making it too big, fat and lazy.
And software selling has also become lazy and boring. Death by PowerPoint and repetitive claims of grandeur. All functionality and features with no sizzle or focus on solving any damn business problems. No wonder the buyer falls asleep and only focuses on price as the differentiator.
To win more sales, you need to start with tales that e...
Marcadores
haikudeck
predictive analytics
hr data
hiring analytics
evp
recruitment
marketing
employer branding
adwords
hire strategies
facebook
linkedin
hirepad
google adwords
peter gold
Ver mais
Apresentações
(7)Gostaram
(1)Edgers of the year 2014
The Sound: Exploration Strategy Innovation
•
Há 9 anos
Personal Information
Organização/Local de trabalho
Plymouth, United Kingdom United Kingdom
Cargo
★ B2B storyteller, Artificial Intelligence in HCM Technology Advisor, Sales Growth Expert ★
Setor
Technology / Software / Internet
Sobre
★ ► Story sales lead to better business sales ◄★
Once upon a time marketing was easy. Big money, big billboards, big disruption, big sales. But after many years of the big budgets winning the marketing wars, the Internet came along. Like the big bad wolf it took big bites out of print media. But then it just ate SPAM making it too big, fat and lazy.
And software selling has also become lazy and boring. Death by PowerPoint and repetitive claims of grandeur. All functionality and features with no sizzle or focus on solving any damn business problems. No wonder the buyer falls asleep and only focuses on price as the differentiator.
To win more sales, you need to start with tales that e...
Marcadores
haikudeck
predictive analytics
hr data
hiring analytics
evp
recruitment
marketing
employer branding
adwords
hire strategies
facebook
linkedin
hirepad
google adwords
peter gold
Ver mais