Victor Tong - Week 5 BizWorld Lecture Materials

1. BizWorld
Ben Franklin Intermediate School
Week 5 – Tuesday, March 23rd
Spring 2010
Production and Presentation by Mr. Tong and Mr. Limon
Ben Franklin Intermediate School
1
• Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics

2. Employee Badges Distribution
Agenda Circle of Life The Embracer
Review
CEO Eymy Lozano / Delrich Mendoza
Marvin Montoya
New Topics
CFO Juan Beteta Joseph Garcia
Performance
COO Kenesha Monea Alyssa Mendoza
Guest Speaker
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VP of Sales Ismael Lopez Malik Jones
VP of Marketing Ian Buan Sabrina Vaz
VP of Manufacturing Vincent Frias John Mark West
Ben Franklin Intermediate School
2
• Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics

3. Agenda
Agenda
Agenda
• Review
Review − BizWorld Memo 6 (Page S15)
• Objectives
New Topics
− To continue the design process by building a full scale model
of your designs
Performance
− To close out the finances for Part A
Guest Speaker
G tS k − Guest S
G t Speaker
k
− Jonathan Nadiranto – Facebook
Ben Franklin Intermediate School
3
• Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics

4. Review
Memo 6
Agenda
1. Describe your friendship bracelet design. Include specifics such
as th combinations of colors and th style of weave you envision.
the bi ti f l d the t l f i i
Review
New Topics 2. How might the sale of your friendship bracelet be influenced if
another company were to copy the design?
Performance
3. How can a company or an individual p
p y protect or p
prevent others from
Guest Speaker
G tS k
copying a unique design?
Ben Franklin Intermediate School
4
• Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics

5. New Topics
Intellectual Property
Agenda
• Intellectual property is a creative idea that has commercial value
(can be sold) including copyrighted property such as literary or
sold),
Review artistic works, and patented work.
• If another company copied your friendship bracelet design, the
New Topics
increased competition could result in decreased sales (revenue)
Performance
• Companies may choose to protect unique or creative designs with
a patent. A patent is protection granted by the government that
g
gives the creator of an invention or design the sole right to make,
g g
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use, and sell that invention or design for a set period of time.
• You may file a patent for your design by completing C5 – Design
Patent Application. Each patent application will cost the
company $ BB and is only as good as the description and
$5
illustration provided.
Ben Franklin Intermediate School
5
• Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics

6. New Topics
Building a Prototype
Agenda
• A prototype is a full-scale model of a new product or new version
of an existing product
Review
• Each employee needs to make at least one prototype. This
practice will make the company more efficient during the
New Topics
manufacturing process.
process
Performance
• Efficient refers to minimizing waste, expenses and unnecessary
effort
Guest Speaker
G tS k • Turn to Page C4 – How to Make Friendship Bracelets
Ben Franklin Intermediate School
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• Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics

7. New Topics
Supply Store
Agenda
• Each company will need to decide which colors of string to buy
Review
• String is available at the General Store, for a retail cost of $2 BB
per bundle.
New Topics • Retail is defined as the price of goods, in smaller quantities, not
intended f
i t d d for resale. Retail cost i th price we generally pay as
l R t il t is the i ll
Performance
consumers.
• The COO will visit the General Store and purchase string.
Guest Speaker
G tS k
Ben Franklin Intermediate School
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• Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics

8. Performance
Update Company Ledger
Agenda
• Record the financial transactions in the Company Ledger
Review
• It is now time to collect the following:
− Salaries ($1 BB per employee)
New Topics − Rent ($1 BB per company)
( p p y)
− Strings
Performance
• Each employee will complete Finance Worksheet A (S32).
Guest Speaker
G tS k
Ben Franklin Intermediate School
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• Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics

9. Performance
Supply Store
Agenda
String Retail Price (
g (Part A)
) $
$2 BB p skein
per
Review
String Wholesale Price (Part B) $1 BB per two
New Topics skeins
Design Package (Part A) $4 BB
Performance (Paper, markers, scissors, tape)
Packaging Supplies (
g g pp (Part C)
) $2 BB
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(30 bags and 30 tags)
Marketing Package (Part C) $10 BB
(Posterboard)
Design Consultant Fee $ 2BB
Ben Franklin Intermediate School
9
• Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics

10. Performance
The Entrepreneurial Cycle
Agenda
Review
New Topics
Performance
Guest Speaker
G tS k
Ben Franklin Intermediate School
10
• Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics

11. Performance
Time to Get Working…
Agenda
1) Purchase strings from supply store
Review
2) Each employee is to design a prototype (Turn to Page C4 – How
to Make Friendship Bracelets)
New Topics 3) Complete C5 – Design Patent Application
4) Update company ledger and complete Finance Worksheet A (S32)
Performance
• It is now time to collect the following:
− Salaries ($1 BB p employee)
($ per p y )
Guest Speaker
G tS k
− Rent ($1 BB per company)
− Strings
5) E h employee will complete Finance W k h t A (S32).
Each l ill l t Fi Worksheet (S32)
Ben Franklin Intermediate School
11
• Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics

12. Guest Speaker
Jonathan Nadiranto – Facebook
Agenda
Agency Account Manager
Review • Facebook's mission is to give people the power
to share and make the world more open and
connected.
New Topics
• I am an Account Manager who helps build long lasting
Performance relationships with clients. I try to help build a clients presence on
Facebook so that users can engage with their products or
offerings. I spend my day creating strategy, forecasting, helping
g p y y g gy, g, p g
Guest Speaker
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create better advertiser tools and speaking with clients.
• I enjoy working with clients on a day to day basis, growing an
advertisers successful business on Facebook and the ability to
help contribute to Facebook.
• Through struggles there are great learning’s and success. And to
be a great business entrepreneur don’t stop with just “ok –
average”,
average” always strive for the best and you will produce the best
best.
Ben Franklin Intermediate School
12
• Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics